How does China's classical literature stimulate the creativity of cultural industry?

The Integration of Cultural Creative Industry and China Classical Literature

Author: Xie

China's classical literature is a kind of language art that uses language to create images and reflect social life. It is a masterpiece of classic works or excellent works in the history of China literature. It is a remarkable treasure in the treasure house of world literature, mainly in the forms of poetry, prose, ci, fu and qu. Through various forms of artistic expression, it presents a colorful and splendid picture in the history of literature. For a long time, people's understanding and appreciation of the beauty of China's classical literature is mainly in the form of words. However, in recent years, with the rise and development of cultural and creative industries, China's classical literature has been combined with advertisements, cartoons and movies under the creative production of cultural and creative people, so that China's traditional classical literature, with the support of high technology, allows people to enjoy a higher level of artistic beauty, and brings high value-added products to the market and creates higher wealth value.

I. Poetry

Poetry originated from ancient social life, which is a rhythmic and colorful language form due to labor production and primitive religion. As Mr. Lu Xun said, "Poetry is a poetic style, which occurs during labor". Early poetry, song, music and dance were integrated, and poetry was sung with music at the beginning of its production, which was closely related to music. Just as China's ancient book talks about poetry: "Poetry expresses aspiration, song expresses Tao, sound is eternal, law and harmony". "Book of Rites and Music" says: "Poetry expresses ambition; Song, chanting its voice; Dance, move its capacity; The three are based on the heart, and then the instrument follows it. " Poetry is the lyrics. In actual performances, it is always sung with music and dance. Later, poetry, song, music and dance developed independently and became independent adults. The Book of Songs is China's first collection of poems. The poems recorded in the early Book of Songs were actually used for singing, which is what we now call "lyrics". During the Tang and Song Dynasties, China's poetry reached its peak, and many famous poets emerged, whose works were widely sung. Poetry is a universal art and the oldest literary and artistic style. Poetry is literature in literature, lyrical beauty is the most essential feature of poetry, and poetic beauty is the highest embodiment of artistic beauty.

In recent years, China's classical poetry has entered people's life and study in a new musical form, and composers have integrated classical poetry with modern new music. As a result, many catchy poems have been put on the music stage, and some even entered the ranks of popular songs, such as Teresa Teng's "On the Water Side": "The grass is green, the fog is boundless, and there are beautiful people on the water side. The green grass is lush and the white fog is blurred, and there is a beauty who lives by the water. I want to swim upstream and snuggle up to her. It is a modern interpretation of The Book of Songs Qin Feng Jiajian. The theme of The Book of Songs Qin Feng is vague, and one of its meanings is to express the lyric hero's persistent pursuit of beautiful love and his melancholy mood. Poetry uses contrast and repetition to create an elusive artistic conception of "being on the water side". Singer Teresa Teng sang this poem creatively. Accompanied by modern musical instruments, her gentle voice sang the melancholy of modern young people's pursuit of love.

In addition, some poems have entered our classroom in a new form of music. For example, in the enlightenment education of modern children, the enlightenment of Tang poetry is one of the important contents. In order to let children appreciate the beauty of poetry better and faster, the producer has done creative work on poetry. For example, poems such as "Compassion for Peasants", "Tomb-Sweeping Day" and "Xiao Chun" are compiled into songs, so that children can accept classical poems in modern music, which not only stimulates their interest in learning, but also promotes national culture, which is also conducive to the sales of audio-visual products and creates economic value.

Second, words

Ci, also known as Quzi, long and short sentences and poems, is a kind of songs and poems filled with feasts and can be sung with music. It rose in the late Tang Dynasty and the Five Dynasties, and in the Song Dynasty, the development of Ci entered its heyday. Words are characterized by the length of sentences. A epigraph is the name of the tone of a word. Different aphorisms have regulations on the total number of sentences, the number of words in each sentence and the level. Ci can be regarded as ancient pop music, brothel music, folk songs and ballads, which are widely sung by literati. For example, in the Song Dynasty, Liu Yong's ci was "where there is a well, you can sing Liu Ci", which shows the wide spread of ci at that time.

In recent years, many popular songs began to seek material from ancient words, and their works fully reflected the characteristics of cultural creativity. For example, Faye Wong's "When is the Bright Moon" interprets Su Shi's "When is the Bright Moon" with modern pop music. Another example is Li Qingzhao's "A Plum Blossom". "The lotus root fragrance can ruin jade in autumn, ease Luo Shang and go to Lanzhou alone. Who sent the brocade book? The word goose returns, and the moon is full of the west building. Flowers from Shui Piao to water, one kind of lovesickness, two places of leisure. There is no way to eliminate this situation. You can only frown and take it to heart. " This song was written as a song "Full Moon in the West Building" and adopted by Qiong Yao's drama "Deep Courtyard". A Cut of Plum has a fresh style and delicate style, which endows the scenery with emotion, and the text of the scenery is emotional. Poets empathize, express their feelings and are thought-provoking. Qiong Yao seized the touching place of this word and took it as the theme song of Deep Courtyard, which further enhanced the tragedy of the play and moved the audience even more.

It can be seen that the poems widely sung in ancient China have not lost their musical charm because of the development of the times, but have been designed by the creators, and instead glow with the youthful charm of the times. Absorbing more poems into modern music can not only inherit beautiful poems, but also improve some bad conditions in the current music scene.

Third, Qu.

Traditional Chinese opera is a traditional form of drama in China. Including literature, music, dance, fine arts, martial arts, acrobatics and various performing arts factors. Its origin has a long history and it has sprouted as early as the primitive society. In the long process of development, it has been enriched, updated and developed, and gradually formed a relatively complete China opera art system. According to incomplete statistics, there are about 300 kinds of operas and tens of thousands of plays in China. The main characteristics of China's traditional operas are: freehand brushwork with "empty action" as the main carrier; Formal beauty with "procedure" as the condensation point; The comprehensiveness of performances such as singing, reading, doing and playing; Freedom of time and space around the performance.

Although the historical development cycle of China traditional opera is long, from the audience group, it has always attracted the elderly audience, but not the young audience. There are two main reasons: first, the repertoire is generally old and lacks innovation, and the old repertoire is mainly historical and rural repertoire, which is not attractive to young people who pursue innovation and fashion. Second, the communication channel is single, mainly through the theater stage. In recent years, in order to change this situation and expand the audience, producers have creatively changed the mode of transmission of traditional Chinese opera. China's traditional operas were moved from the stage to the real scene, and made into movies and TV series, such as "Yang Sanjie Complain" and "Cowherd and Weaver Girl", which were adapted into TV series, and some of them also invited young people's favorite stars to play leading roles, thus attracting young people to watch. The interpretation of China traditional opera in the form of film and television drama has changed some original attributes of China traditional opera, but the actors' performances are more free, the stories are more real, and the audience can enjoy the beautiful natural scenery.

Even if it is still performed on the stage, traditional operas can show rich meaning and charm under the planning of cultural creative people. For example, in 2006, 2007 and 2008, Shenzhen held "Creative Theater", "Creative Reading Drama" and "Creative Going to the Opera House" respectively. Take the creative stage play Seeking Drama in 2008 as an example. The drama links Peking Opera, Huangmei Opera and Cantonese Opera with the curiosity of a modern girl. First, Beijing Opera's Crazy Dream, then Huangmei Opera's Wedding Room, then Cantonese Opera's Tears of the Last Night, and finally Beijing Opera's Da Deng Dian. The form of series connection is unique. During the performance, the audience can not only see the performances of famous opera artists such as He Qingxian and Zhuo Peili, but also enjoy modern dance. Through this creative performance, many local opera talents from Shenzhen gathered in the creative theater to show the charm of opera to the public in an artistic way combining modernity with tradition.

Modern advertisements are often creatively expressed in the form of operas, which are called opera advertisements, that is, advertising information is spread through various traditional operas that China people like to see and hear. The main way is to write the advertising copy into a drama script, compile lyrics with tunes, add Daobai, and match with national musical instruments such as gongs and drums. Its characteristics are strong literature and art, and the tunes are familiar to the audience and easily accepted by the audience, thus expanding the broad sales market. For example, the application of Chinese opera in the advertisement of "Tianhe brand bone paste" is very successful: "Joint pain, bone paste. Bones are good for pain relief and good for communication. Pain, pain, pain, paste, paste, paste. It's easy to post early. " This advertisement has three words and one sentence. The first four sentences are in the form of talking, and the last sentence is sung by the famous Peking Opera actor Tong Xiangquan. The sentences are concise and neat, and the tunes are sonorous and concise, which is easy for the audience to accept. Although there is only one sentence about the real Peking Opera in this advertisement, it plays the role of finishing touch, making this advertisement full of drama and leaving a deep impression on the audience.

Opera can also be combined with animation. In 2007, the "China Opera Classic Original Animation Project" organized and directed by China Academy of Art and planned by Hunan Elite Culture Communication Co., Ltd. and Jiutianhang Culture Communication Co., Ltd. was officially launched in Beijing. The first series of the project includes Beijing Opera, Kunqu Opera, Huangmei Opera and other common operas, as well as selected representative plays of rare operas such as Guahai and Qiang, covering 54 operas. The project recreates these precious operas and outstanding representative plays into traditional operas and cartoons with cartoon images, and promotes them to the society, especially to young people. According to experts, with the help of the latest media, the Chinese opera, which is unique in the world of drama, combines digital animation technology with traditional opera forms and adapts it into a classic original animation series full of contemporary colors and classical weight. This is an innovation, which is of great significance to the inheritance and protection of traditional Chinese opera culture. Whether it is to carry forward the essence of China traditional art, to spread the core values of China culture, or even to develop new cultural and creative industries, it is a work of original significance. In addition, for the animation industry, the innovation and reuse of the essence of China traditional culture, a huge resource, will certainly provide an endless source of inspiration.

Author: Xie

People from all walks of life have reached a consensus on the application of China traditional operas in cultural and creative industries. On February 29th, 2007, 65438, China Theatre Academy held a seminar on "Cultural and Creative Industry Development and Drama Education". At the meeting, it was pointed out that the future development of traditional Chinese opera should grasp the trend of cultural and creative industries. The combination of traditional Chinese opera and cultural and creative industries can not only promote the development of traditional Chinese opera art, but also realize the concept that culture and art promote economy and achieve huge economic benefits.

Fourth, Fu

Fu is an important style of China's classical literature, which originated in the Warring States Period and flourished in the Han and Tang Dynasties. The name "Fu" was first seen in Xun Kuang's Fu Pian at the end of the Warring States Period. Poems, words and songs can be sung at the beginning, and fu can only be recited. Fu, which is similar to prose and contains poetic rhyme, is a style between poetry and prose. After Jian 'an and even the whole Six Dynasties, Fu was praised more than poetry. Fu is the most representative style in Han Dynasty, which can best reflect its spirit of the times. On the basis of inheriting the tradition of eulogizing the Book of Songs and Chu Ci, it is a new style, which combines the extravagant style of articles in the Warring States period and the related factors of works of pre-Qin philosophers. Although for modern people, Fu is far less popular than poetry, prose and novels. However, in ancient times, poetry and fu often kept pace, as can be seen from Cao Pi's "Poetry is beautiful" and Lu Ji's "Poetry is beautiful because of emotion, things are clear because of formula, and things are clear because of things". Fu's "less passionate" has the characteristics of majestic and exquisite form.

Contemporary China's harmonious development, strong national strength, healthy people's livelihood and magnificent great country atmosphere can all be conveyed to the world in the form of Fu. Fu's great boldness of vision and large space-time capacity, with its grandiose narrative expression, is also the most important aesthetic paradigm reflecting the vitality of the nation and its culture.

Take Shenzhen Fu as an example. "Shenzhen Fu" is an essay written by an ordinary citizen in Shenzhen, which reflects the history of Shenzhen and depicts the development history and future blueprint of Shenzhen through the form of Fu. This not only shows the spirit of citizens, but also reflects the development of contemporary cities not only in the economic field, but also in the cultural market. In addition, it is of great significance to integrate the content of modern society into the form of Fu, eulogize the prosperity and strength of our country with Fu, eulogize the development of the city with this form of Fu, grandly launch and even carve monuments at major events, which will show the cultural taste of the city and build the city brand.

Eulogize the contemporary society with the style of Fu, which is the inheritance and development of China culture. It is also a kind of cultural innovation to combine Fu with reading, calligraphy, major events and other cultural contents, and make new Fu into cultural derivative products such as origami, folding fan, Han bamboo slips and cultural shirts, and build a cultural industrial chain. This practice echoes the competition theory originated from the essence of culture in the world, and the wave of cultural innovation and cultural industry development advocated by the state.

Verb (abbreviation of verb) conclusion

To sum up, poetry, ci, qu and fu are literary forms created by the ancients with high artistic charm, which have shown brilliant achievements in the development of China's classical literature. With the help of modern technology and creative wisdom, they will show more charming artistic beauty in cultural and creative industries, bring high value-added goods to the market and create higher economic value.