What is information flow shooting?

Information flow shooting refers to advertising shooting initiated by advertisers, which relies on AI and big data to capture users' intentions and show them to users on social media, information media, audio-visual media and other platforms.

With the deepening of short video trend, video marketing is evolving from "trend" to "just need". More and more enterprises choose to use video materials to put information flow advertisements, which benefits from the more intuitive and vivid display form of video materials, directly hitting the pain points of users, awakening emotions and realizing high conversion of advertisements.

Information flow advertisement video material shooting equipment

1, photographic equipment

Ordinary or just started using mobile phones, mainstream models on the market can do it. Remember to adjust the parameters of mobile phone shooting video, and the resolution and frame rate can be raised a little. After a period of development, the momentum is good. With experience, consider SLR cameras. The choice of car type still needs to be based on your own situation. If you have special professional shooting needs, you can consider high-end models.

2. Audio equipment

Mainly microphones, there are many kinds here. It is suggested to choose wired professional microphone in advance, but pay attention to the length of the wire, and then equip it with a higher-end bee type later. Of course, it depends on the specific form of the video. If it is a sitcom and other types, and the shooting distance is far away, you need a wireless bee. In residential areas, wired+wind deflector is generally enough, and the cost is not high.

3. Optical equipment

Generally, in order to ensure a better shooting effect, light sources are provided as much as possible, and ordinary users choose flexible light boxes, which are low in price, but have the disadvantages of troublesome use and assembly and inconvenient carrying. If you have a budget, you can consider led lights, which are small and light. It is recommended to use 1-2 lights as much as possible, so the video effect is really different.

4. Support equipment

When shooting, we often need a fixed lens. It is impossible to rely solely on our bodies and arms. At this time, we need a tripod. It is generally recommended to choose three kinds: multifunctional tripod for desktop, telescopic tripod for outdoor use and handheld tripod for mobile shooting.