ktv Chinese Valentine’s Day theme activity plan

KTV Chinese Valentine’s Day themed activity plan for 2018

What kind of activities should KTV plan for the Chinese Valentine’s Day? Below I have compiled the KTV Chinese Valentine’s Day themed activity plan for 2018. , for reference only!

2018 KTV Chinese Valentine's Day theme activity plan 1

1. Valentine's Day activity theme

"Chinese Valentine's Day KTV new fashion theme Party Activities" "Love Shock Wave to Find the Goddess in Your Heart"

2. Valentine's Day Event Time

August 9-12

3. Valentine's Day Purpose of the event

1. Through this event, increase KTV’s brand appeal in Changsha’s catering and entertainment market;

2. Increase the average daily turnover by 80%. (After the event, the finance department will report the results of the event to the general manager)

4. Valentine’s Day event concept

This Valentine’s Day event draws lessons from Beijing, Shanghai, Shenzhen, Hangzhou, and bars Effective promotion methods, combined with the experience of local entertainment venues, are planned and integrated according to the current consumer psychology of fashionable urban men and women who like to search for passion and fresh excitement. The activity adopts a large-scale dating method, encouraging guests who come to KTV to try their best to "talk to strangers". Through our careful and strict deployment and control of the dating activity program, we believe that we will be able to create a cheerful and fresh bar-hopping lifestyle. (For specific control methods, see the first wave of love impact in item 6 of the planning plan).

5. Valentine’s Day activity methods

1. Integrate the customer resources of various departments of the company and release event information to guests in the form of short messages;

2. Publish event information, content, and event methods to guests who have recently visited the company through outdoor advertising, DJ stations (one KTVDJ can be invited), LED displays, private room computers, etc.;

3. Carefully arrange Valentine’s Day The event venue strives to create a romantic and beautiful festival atmosphere;

4. This event uses the KTV lobby on the first floor as the activity center, supplemented by private rooms;

5. Where 17 - Female guests who come to KTV on the 12th can receive a rose at the bar;

6. When you come to the store to open a table or a private room, you will receive two free chocolates with the table.

VI. Contents of Valentine’s Day activities

The first wave of love impact: “Find the goddess in your heart” (must consider it carefully)

①. Activity slogan: Resolutely talk to strangers;

②. Our store designs friend cards by itself, male (green), female (pink); the content of the friend card is: name (nickname), age, hobbies, work, and relationship His/her request;

③. After the guest opens the table/private room, the guest will be given a friend card for the guest to fill in;

④. The guest can observe and then Entrust the waiter to give the dating card to the person you like;

⑤ If both parties are interested, they can communicate with the waiter and start dating;

The second wave of love impact: " Show off yourself, hot MM summoning order" (this plan includes the lobby and private rooms), the store will arrange a special person to observe the female guests present that night. If a young and beautiful girl is found, the subordinates can be notified to invite her to come on stage at a specific time to do a simple After the performance (the host and performance time will be arranged separately), you can receive a special cocktail card from our store after the performance. With the wine card, you can go to the cocktail bar to receive a designated cocktail (the selection of this event will be signed and approved by the store manager).

The third wave of love impact: "True Confession" For all lovers who visit KTV on the night of Chinese Valentine's Day, KTV can provide them with the opportunity to step onto the DJ stage and express their love loudly. And you will receive a bottle of champagne (how can you not touch her/him with a special true confession on a special day)?

The fourth wave of love impact: "Romantic Passion" (this plan includes halls and private rooms) during the event period from August 9th to 12th, anyone who consumes more than a dozen beers or spends 300 or more can get it. Receive an on-site lottery ticket at 0:00 on August 12th, and so on. Draw prizes on site with raffle tickets.

Award settings:

First prize: one romantic decoration and a bottle of champagne;

Second prize: three chocolate boxes each

Third prize: a snack gift box for ten people (the specific implementation arrangements will be decided separately)

7. Chinese Valentine’s Day scene layout

1. Gate:

①. Door window: two billboards, indicating event information; (Full guide for 2018 Valentine’s Day activities: KTV invites you and your partner to participate in the KTV Chinese Valentine’s Day Party, and express your love loudly Say it, let everyone witness your love, express your love on the spot with your sweet love)

②. Door glass: heart-shaped and rose pattern;

③. Door: decorated with pink balloons.

2. Lobby:

① Use wooden boards to make a heart-shaped signature wall in the middle of the lobby and surround it with roses;

② Aim at the fence on the second floor of the gate The marble walls are spray-painted and engraved with words: Qixi Valentine's Day KTV's new fashion theme party event Love shockwave to find the goddess in your heart;

③. The stair handrails are decorated with red roses;

3. Hall:

①. DJ booth: The front panel is decorated with multi-colored roses and carved with foam: "You are my rose, you are my flower";

②. Wai The walls surrounding the hall are engraved with silver reflective characters. Different sizes: Tang poem 1: The umbrella in front of the begging house is sunny, the crescent moon is mixed with the twin stars; the girls next door all imitate each other, and fight for the golden pot to predict his life. Tang Poetry 2: On July 7th, in the Hall of Eternal Life, in the middle of the night when no one is whispering. I wish to be a winged bird in heaven, and a twig on earth. Song Dynasty Poetry 3: The slender clouds make tricks, the flying stars spread hatred, the Milky Way is far away and dark. There are countless people in the world. Tender as water. A good time is like a dream, can you bear to look at the Magpie Bridge on your way back? If our love lasts for a long time, how can we stay together day and night?

③. Each column in the hall is decorated with roses and heart-shaped patterns.

4. Private rooms:

①. Place a rose on each table in each private room;

②. Activity plan and details for placement in each private room One serving.

8. Arrangements for Valentine’s Day activities

①. The planning department will modify the plan according to the general manager’s opinions and prepare for implementation;

②. The marketing department will press According to the drawings, the production and installation of the advertising racks will be completed before the 23rd;

③. The lobby department and private room department will allocate manpower to cooperate with the artists to complete the installation work on the 23rd;

④ . The Finance Department shall arrange, distribute and purchase event cards for raffle tickets and prizes;

⑤. The DJ station in the hall and the Program Department shall arrange the adjustment of music routes and programs during the event, and report the summary to the 11th Manager’s program list;

⑥. The marketing department will contact the advertising space and hotel before the 20th to make room and catering arrangements;

⑦. The planning department will launch event advertising before the 19th ( (Including outdoor, computer), and make various card designs;

⑧. All departments of our store will make overall arrangements and unify the rehearsal process on the 11th.

As a popular entertainment venue, KTV lets you open your heart and shout out the song in your heart. For this reason, this KTV Chinese Valentine's Day activity plan is very suitable.

Marketing ideas for KTV’s Qixi Chinese Valentine’s Day event:

Qixi Festival is a traditional Chinese festival, known as the “Chinese Valentine’s Day” and has become a must-have for men and women in love and close lovers. festival. As a KTV that pays attention to event marketing every day, Chinese Valentine's Day is definitely an excellent opportunity for KTV store promotions. To do a good job in Chinese Valentine's Day marketing, we must focus on stimulating customers' emotions, adopt "emotional marketing methods", and highlight Chinese characteristics. So, how to do a good job in marketing the Qixi Festival? What are some good marketing ideas?

1. Target the target group

Although Qixi is a day that symbolizes love, not all All customers will participate in it, so as the person responsible for store marketing, you must be clear about where your target customers are and what age group they are. Generally speaking, they are the younger generation. Then according to the characteristics of these groups, the things they like must be A general understanding and analysis.

1. Target consumer groups

Type A consumer group: unmarried young people aged 20-25 and students under 20. These consumers are the main force in Valentine’s Day consumption. crowd. They are full of passion, advocate romance, fashion, like fantasy, and can quickly accept new things. They are a fashionable class who will never get tired of seeking novelty and change. The characteristic is that the consumption power of this group of people is not high, but the base is large, so the overall consumption is very large. They are the main participants in the event and must not give up.

Class B consumer group: People over 50 years old. Although this group of people are not as receptive to new things as young people, due to the influence of the Valentine's Day atmosphere every year, they already account for 5% of the entire consumer group. The ratio shows that their fashion mentality still exists and they are a group that is easily "assimilated". If their children can add fuel to the fire and the media advertising stimulation is in place, this type of consumer group may become a "blue chip stock" with great potential for appreciation, because They control 80% of society’s wealth resources and have the highest consumption power. However, the characteristics of this consumer group are relatively traditional. It takes a while for them to participate in Valentine's Day activities, so it is not a major consideration.

Category C consumer group: consumer group aged 25-35 (those over 35 years old are not considered as burdened groups). Some of these groups are in the starting and rising stages of their careers, while some have already Successful career. Due to the influence of personality, age, preferences, income, environment, habits, values ??and other factors, this group has the most mature consumption behavior, the most complex consumption habits, and is the least conducive to market promotion. However, they are the main influence on the B-type consumer group. Moreover, it also has abundant wealth resources and extraordinary spending power, so it must not be given up.

2. Positioning of target consumer groups

Focus on promoting Class A consumer groups and Class C consumer groups to drive the active participation of Class B consumer groups. Class A consumer group has the strongest consumption awareness and the greatest demand, and is the main target market. Moreover, consumption habits are immature and are easily influenced by advertising, so they are the main target of advertising. Although the demand of Class B consumer groups is small, if consumption behavior is stimulated, the consumption volume will be very large. It is also a large market, and its social influence will be very beneficial to the company's brand building. Category C consumer groups also have higher consumption demands, but their consumption level is much higher than that of category A consumers. They are a group that likes to remember, so they are destined to be more susceptible to the influence of type A consumer groups and follow the steps of type A groups to celebrate Valentine's Day. Therefore, we can strongly stimulate the consumption behavior of type A groups to drive their consumption behavior.

In this way, we can summarize the event promotion strategy: mainly promote the concept and image of the event to consumer groups A, and secondarily mention the demand points of groups B and C.

2. Clarify the meaning of the Qixi Festival theme

Qixi Festival is a traditional Chinese festival, formerly known as the Qiqiao Festival. Qixi Festival, a festival for begging for clever things, originated in the Han Dynasty. Ge Hong's "Xijing Miscellaneous Notes" of the Eastern Jin Dynasty recorded that "Hancai women often pierce seven-hole needles in Kaijinlou on July 7th, and everyone practices it." All kinds of planning must have a core theme, and use different strategies to render the theme, so that the entire promotion can be well developed around a core. As the Chinese Valentine's Day, store planners must learn to understand the origin and representation of Chinese Valentine's Day. meaning, etc.

The earliest record of begging for skill we have seen in ancient documents. In recent years, Qixi Festival has been dubbed the "Chinese Valentine's Day" and has become a must-celebrate festival for young men and women in love.

3. The store scene layout is suitable for the atmosphere of the Chinese Valentine's Day

Chinese people are relatively reserved in personality, and the affection in their hearts flows out gracefully. They use the festival to express their feelings to each other, so "Chinese Valentine's Day" has a unique A sentimental and sentimental mood. On the basis of the first two steps, you must choose a matching environment layout and background music. It must reflect romance and integrate with the theme of the Chinese Valentine's Day. The songs must be romantic and convey a sense of love. The environment should not be too noisy. , but to feel like a very leisurely and wonderful dating place.

1. On-site atmosphere creation

A. Store peripheral layout

① Chinese Valentine’s Day magpie bridge shape layout → add the store’s cultural characteristics

A large-scale Chinese Valentine's Day Magpie Bridge door is creatively designed at the entrance of the store, borrowing the cultural customs of the traditional Chinese Valentine's Day Xiangqiao Fair to add to the store's cultural style and festival uniqueness. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful image of Chinese Valentine's Day for every consumer who enters the store.

②Creative layout of the Cowherd and the Weaver Girl’s shapes → Create more publicity topics

Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only intuitively increases the store’s external environment Style and culture also provide opportunities for consumers to take photos and pass them on as an effective way to promote the store's reputation.

　③ Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars and creatively design antique promotional pillars according to the Chinese Valentine’s Day marketing theme, and label them with the words “Through the Chinese Valentine’s Day” Night; meet a more beautiful you" event theme slogan, which plays a role in event promotion and atmosphere creation.

2. Hall environment and atmosphere layout

① Chinese Valentine’s Day lantern layout

Set up Chinese lanterns in the lobby and main aisles of the store to add a humanistic touch to the hall.

②Style and promotional hanging flag layout

Design the promotional hanging flag images and content in accordance with the Chinese Valentine's Day marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation.

③Style layout of the photo reception desk

Set up the photo reception desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling gauze Curtain, X display rack, etc.

④District stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual store site.

⑤ Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual store venue.

Of course, it is a good choice to incorporate some other challenging activities to sublimate the theme. Let those young people fight for love and sing for love, and the effect will definitely be good.

4. Chinese Valentine’s Day special package design

Valentine’s Day in the West is favored by people with the exchange of love for gifts such as chocolates, flowers, candies, etc. With the strong Western culture, Exported and popular all over the world.

The Chinese Valentine's Day falls on the seventh day of the seventh month of the lunar calendar, the harvest season of melons and fruits. Red wine packages, foreign wine packages, cocktail packages, etc. consisting of delicacies and fresh fruit plates are paired with the bright moon, just to beg the fairies in the sky to give them a smart mind. With her dexterous hands and skillful knitting skills, she also begs for the perfect opportunity for love and marriage.

Launch various combination packages related to the Chinese Valentine's Day. Both the varieties and the names of the packages must show and convey an atmosphere of love, which can help those timid suitors express their psychological feelings. A little love would be better. The set meal must look beautiful, sound exciting, and be enjoyable to enjoy. In this way, there is not only the fashion and romance of Western Valentine's Day, but also the joy of harvest and the beautiful yearning for life of Chinese Valentine's Day.

Activity Idea 1

1. Increase the sales of rose bouquets and doll bouquets, and bind them to Chinese Valentine’s Day packages as gifts;

2. Any supermarket that spends more than 188 yuan (for example, 188 yuan) ), you will get a rose as a gift, and a gift of love candy when you spend more than 288 yuan in the supermarket, while supplies last;

Notes:

1. Preserve flowers ;

2. Recycling of flowers left by customers;

Activity Idea 2

1. Purchase roses in advance and arrange for a dedicated person to be responsible for packaging;

< p> 2. Set up a card point to sell membership cards, toys, etc.;

3. On-site staff wear holiday clothes;

4. On-site bartending performances, sales, etc.;

p>

Notes:

1. Preservation of flowers;

2. Recycling of flowers left by customers;

3. Appropriate DM distribution or hand-held stores Public WeChat on-site distribution of attention and other ideas;

Activity idea three

If you spend enough in the supermarket (for example, 300 yuan), you can participate in Cupid’s Arrow; paste pink love balloons on the ceiling; Put the prize slips, ribbons, and colorful pieces inside the pink balloon; pop it with the packaged Cupid’s arrow to get the prize;

Notes:

The prizes must be abundant .

Four activity ideas

Through Chinese Valentine’s Day theme activities, promote store brands, create event hot spots, activate entertainment atmosphere, stimulate consumption, and increase performance and revenue. Carry out couple interactive games and karaoke competitions in the lobby, and use cross-industry alliance wedding photography. The other party provides free photos and Valentine's Day scenic spot decorations, and provides photography cards as store customers' gift for opening a room. The store allows the other party's event display racks and DM sheets to be placed in the store put.

Things to note:

1. Promote the event 1-2 weeks in advance;

2. Carry out extensive cooperation with different industries, especially in conjunction with festival characteristics Collect gifts and sponsorships from different industries to save event costs. 2018 KTV Chinese Valentine's Day themed activity plan 2

In order to create KTV operating characteristics and fully reflect the KTV business style, in accordance with the current company operating conditions and changes in Zaozhuang citizen entertainment market, specifically targeting the Chinese Valentine's Day consumer groups, Make the following activity plans.

1. Activity theme

"Chinese Valentine's Day KTV's new fashion theme party event"

"Love shockwave to find the goddess in your heart"

< p> 2. Event time

August 8th and 9th

3. Purpose of the event

1. Through this event, KTV will increase the popularity of KTV in Zaozhuang catering Brand appeal in the entertainment market;

2. Increase average daily turnover by 80%.

(After the activity, the finance department will report the results of the activity to the general manager)

IV. Activity concept

This activity draws lessons from Beijing, Shanghai, and Shenzhen. The effective promotion methods in Hangzhou and bars, combined with the experience of local entertainment venues, are planned and integrated according to the current consumer psychology of fashionable urban men and women who are looking for passion, freshness and excitement. The activity adopts a large-scale dating method, encouraging guests who come to KTV to try their best to "talk to strangers". Through our careful and strict deployment and control of the dating activity program, we believe that we will be able to create a cheerful and fresh bar-hopping lifestyle. (For specific control methods, see the first wave of love impact in item 6 of the planning plan).

5. Activity methods

1. Integrate the customer resources of various departments of the company and release activity information to guests in the form of short messages;

2. Through outdoor Advertisements, DJ stations (one KTV DJ can be invited), LED displays, private room computers, etc. are used to publish event information, content, and event methods to guests who have recently visited the company;

3. Carefully arrange the event venue, Strive to create a romantic and beautiful festival atmosphere;

4. This event takes the KTV lobby on the first floor as the activity center, supplemented by private rooms;

5. Come to KTV on the 26th Female guests can receive a rose at the bar;

6. When you come to the store to open the table or private room, you will receive two free chocolates with the table.

6. Activity content

The first wave of love impact: "Find the goddess in your heart" (must consider it carefully)

①. Activity slogan: Firmly agree Strangers talk;

②. Our store designs friend cards by itself, male (green), female (pink); the content of the friend card is: name (nickname), age, hobbies, work, and feelings for him/her Her request;

③. After the guest opens the table/private room, the guest will be given a friend card for the guest to fill in;

④. The guest can observe and then entrust the waiter Give the dating card to the person you like; 5. If both parties are interested, they can communicate with the waiter and start dating;

The second wave of love impact: "show off yourself, hot MM call order" (This plan includes the lobby and private rooms). The store will arrange for a dedicated person to observe the female guests present that night. If a young and beautiful girl is found, the subordinates can be notified to invite her to perform a simple performance on stage at a specific time (the host and performance time will be arranged separately) ), after the performance, you can receive a special cocktail card from our store. With the wine card, you can go to the cocktail bar to receive a designated cocktail (the selection of this event will be signed and approved by the store manager).

The third wave of love shock: "True Confession"

For all the lovers who visit KTV on the night of Chinese Valentine's Day, KTV can provide them with the opportunity to go to the DJ stage and express their love loudly. Chance. And you will receive a bottle of champagne (how can you not touch her/him with a special true confession on a special day)?

The fourth wave of love impact: "Romantic Passion" (This plan includes halls and private rooms)

During the event from August 25th to 26th, anyone who consumes more than a dozen beers or Anyone who spends over 300 will receive an on-site raffle ticket at 0:00 on August 26, and so on. Use the raffle ticket to draw the prize on site.

First prize: one room/night at Xue Guo Hotel

Romantic decoration and a bottle of champagne;

Second prize: three One digital MP4 each;

Third prize: one box of chocolates for each of the ten people

(The specific implementation arrangements will be decided separately)

7. Scene layout

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1. Gate:

①. Door window: two billboards with event information;

(2009 Valentine’s Day event guide: KTV invites you Participate in the KTV Chinese Valentine's Day Party with your partner and speak out your love loudly, let everyone witness your love, and express your love on the spot with your sweet love)

< p>　②、Door glass: heart-shaped and rose pattern;

③、Door: decorated with pink balloons.

2. Lobby:

① Use wooden boards to make a heart-shaped signature wall in the middle of the lobby and surround it with roses;

② Aim at the fence on the second floor of the gate The marble walls are spray-painted and engraved with words: Qixi Valentine's Day KTV's new fashion theme party event Love shockwave to find the goddess in your heart;

③. The stair handrails are decorated with red roses;

3. Hall:

①. DJ booth: The front panel is decorated with multi-colored roses and carved with foam: "You are my rose, you are my flower";

②. Wai The walls surrounding the hall are engraved with silver reflective characters. Different sizes:

Tang Poetry 1: The umbrella in front of the Qiqiao building is sunny, the crescent moon is mixed with the twin stars;

The girls next door all imitate each other and fight for the golden basin to predict his life.

Tang Poetry 2: On July 7th, in the Palace of Eternal Life, no one was whispering in the middle of the night.

In heaven, I would like to be a winged bird, and on earth, I would like to be a twig.

Song Poetry 3: The thin clouds make tricks, the flying stars spread hatred, and the Milky Way is far away and dark.

There are countless people in the world.

Tender as water. A good time is like a dream, can you bear to look at the Magpie Bridge on your way back?

If the love lasts for a long time, how can it last day and night?

③. Each column in the hall is decorated with roses and heart-shaped patterns.

4. Private rooms:

①. Place a rose on each table in each private room;

②. Activity plan and details for placement in each private room One serving.

8. Activity Arrangement

①. The planning department will modify the plan according to the general manager’s opinion and prepare for implementation;

②. The marketing department will prepare the plan according to the drawings on 23 The production and installation of advertising racks have been completed recently;

③. The lobby department and private room department will allocate manpower to cooperate with the artists to complete the layout work on the 23rd;

④. The Finance Department Make arrangements for raffle tickets and prizes, distribute them, and purchase activity cards;

⑤. The DJ station in the hall and the program department will arrange the adjustment of music routes and programs during the event, and report the program list to the general manager on the 24th ;

⑥. The marketing department will contact the advertising location and Xue Guo Hotel before the 23rd to make room and catering arrangements; ⑦. The planning department will launch event advertising (including outdoor and computer) before the 22nd, and Make good designs for various cards;

⑧. All departments in our store will make overall arrangements and unify the rehearsal process on the 24th.

9. End;