Where is the home and pet market?

This is a home and pet trading market located in Anshan Economic Development Zone. Every Monday and Thursday, merchants and shovel officials from all over the country gather here to "import" their pets.

As a well-known pet dog breeding trading base, an important ornamental fish market and one of the important ornamental bird breeding trading areas in China, Anshan's pet trading connects more than 20 provinces in China, with an annual pet trading volume of more than one million and an annual trading volume of more than one billion yuan.

Pets are creating new bright colors in this city with steel as its historical background.

Use "pet" to eliminate "worry" and explore new business opportunities.

In the film Piano Music, in the 1990s, Chen Guilin, a laid-off worker from a steel factory in Northeast China, formed a band to run for weddings, funerals and happy events. With a loud noise, the chimneys in the industrial base were directionally blasted, and those former turners, carpenters, welders and foundries walked out of the factory gate to explore a new chapter in their lives.

The rise of Anshan pet market is inseparable from this thick history.

Wu Lianhui, from the Market Construction Department of Anshan Municipal Bureau of Commerce, recalled that in the 1980s, Angang employees "had money and leisure" and kept cats and dogs to pass their leisure time. With a large number of laid-off workers from Angang's subordinate enterprises being pushed to the society in the late 1990s, the former pets became spiritual comfort. Workers who are eager to start a business again have also explored their own entrepreneurial experience in raising dogs, from "shovel officials" to "entrepreneurs".

Horses are one of them. As early as 1988, the 28-year-old Ma sold her first dog. "At that time, Beijing buses were popular. Because there are not many people, good-looking dogs are expensive. The legend of Beijing bus changing rooms and changing cars really existed. " Ma recalled.

At that time, Ma still had a stable job in Angang. Because I like dogs, I got one, but I didn't expect to make money. After selling dogs to earn the first bucket of gold, she bought herself a gold ring with a market price of 3000 yuan. At that time, the average monthly salary was only around 30 yuan.

In a few years, the horse will be laid off. In order to support her family, she began to devote herself to pet raising. From the first Jingba to the later Bomei, Songshi, Bixiong and Chihuahua, there are now more than 30 dogs in the yard on the first floor of her house.

"There are more and more people, especially at that time, there were many laid-off workers in Tiexi District, and almost every household near the market had dogs." Du Biao, manager of Bajiazi pet trading market in Tiexi District, Anshan City, said.

The "dog-raising tide" of Anshan people was also closely related to the background of the gradual enlightenment of China's pet economy at that time.

In the 1990s, with the establishment of China Small Animal Protection Association, the "prohibition" in many cities has become a "restriction". With the development of various activities such as the Asian Pet Show, the pet economy has accelerated, and many mainstream pet owners have begun to give their pets emotional roles, thus enriching their lives through pets.

Facing the increasing market demand, Anshan's pet economy has quietly gathered. At first, there was no standardized market, and farmers concentrated in the wholesale market near Wuyi Road overpass. With the popularity of the market, they peddle and trade in the area near 100 meters. Vendors in the surrounding areas also sell pets with good colors to other places.

In more and more frequent transactions, the former amateur dog owners have gradually matured, and raising dogs and distinguishing dogs have become more professional.

From the initial ignorance to the present master of dog discrimination, farmer Chen Xu earns nearly 200,000 yuan from selling dogs every year. "Many people have learned from me, and I have also driven many people to raise dogs."

Spoiled and embraced the big market.

"Keeping a dog, China looks at the northeast, and Anshan in the northeast." Du Biao said that Anshan has become one of the best pet dog breeding and trading bases in China, not only thanks to the hard work of "dog owners" for more than 30 years, but also thanks to the favorable northeast climate and market environment.

In the eyes of many dog catchers, dogs in the northeast have a unique advantage: when the weather is cold, dogs will take the initiative to wear long hair to resist cold attacks; Winter is long, so compared with other dogs, the dogs raised here have brighter fur, fuller bones and posture.

At the beginning of the 20th century, Du Biao set up eight pet trading markets to guide merchants to form the habit of catching the dog market on specific days. At the beginning of the operation, Du Biao made great efforts to strictly regulate the venue, formulate regulations on pet market transactions, and gradually standardize the market order.

Coincidentally. In Lisantaizi Village, not far from Dubiao, which is famous for breeding ornamental fish, there are many phenomena such as price competition and occupation of roads between farmers and business households, which makes Anshan ornamental fish industry, which had hundreds of acres of breeding base at that time, look like a mess.

In 2002, Shi Quancheng, who was only 30 years old, set up Anshan Santaizi Ornamental Fish Trading Center to help local ornamental fish farmers "set sales by production" and mobilized practitioners to set up Anshan Ornamental Fish Association to protect the development of farmers and ornamental fish, thus realizing the leap from "single-handedness" to collective self-discipline.

While Du Biao and Shi Quancheng's business is booming, the consumption of the pet market is also gradually upgrading. In addition to pet food, toys and clothing, many new pet industries and occupations have emerged. From "clothing, food and shelter" to "pet paradise", from "pet consignment" to "pet foster care", and even pet weddings and funerals, the pet industry chain continues to expand, which is both a challenge and an opportunity for Anshan's pet economy.

Nowadays, a dog from breeding to breeding, from trading to quarantine to transportation, can be completed in Anshan home and pet trading market in one stop. This cat and dog trading market, built in 20 14, has integrated the concept of industrial chain from the beginning of construction. In addition to trading booths, it also includes pet shops, pet quarantine, pet consignment and other services.

In the southwest corner of the market, Liaoning Keshi Testing Co., Ltd. is trusted by traders. This is the first third-party testing institution in China to provide quarantine certificates for dogs and cats in the pet trading market. Huang Shuang, a staff member, said that every pet will go through layers of verification and obtain an animal quarantine certificate before leaving the factory and sending it to all parts of the country.

Leng Xue Shuang, the general manager of the pet, said: "It only takes two hours for the pet to be purchased, certified, packaged and sent. Every day, thousands of dogs fly from here to all parts of the country. In order to facilitate transportation, Shenyang and Dalian airport offices are set up in the market, and there are also bus lines in Zhengzhou and Hebei.

Before leaving the market, many breeders will walk around the Langsheng pet store near the gate. This 70-square-meter pet shop is filled with hundreds of pet products, including pet toothbrushes, pet food and pet medicines. "I also have a warehouse of nearly 400 square meters, almost all of which are goods. Let's just say that I can supply pet supplies north of the Yellow River here. " Boss Wei Liuyu said proudly.

Pet farming has also promoted the prosperity of supporting industries. Qianshan district No.1 Dog Training Base in Anshan City has also set up skills training for dog trainers, and has set up a "peer class" with Liaoning Agricultural Vocational and Technical College. Every year, students are admitted here to learn dog training skills on the spot.

Anshan's pet economy started from breeding, and gradually marched into the whole industry, with the emergence of clothing, foster care, hospitals, internet plus and other formats. Lovely pets carry the banner of traffic and drive the economic growth of the city.

Cross-border, the industrial break has yet to be exerted.

Bright eyes, fluffy, beautiful, professional lighting and scenery, Keji looks like a proud prince under the camera. "1 0,000" "10,200" "10,500" In Su Shuai's studio, audiences all over the country are watching a Keji auction. Before the auction, Su Shuai gave a comprehensive introduction to the pedigree, appearance and quarantine of dogs.

This is a new format of Anshan pet market in recent years. Many people sell their pets all over the country through online display.

Fu He, 35, also tasted the sweetness of live broadcast. By displaying and selling his own ornamental fish online, his fans are all over the three northeastern provinces, Shandong and Henan, and his ornamental fish are also exported to Hainan, Xinjiang and other places. "When it is good, it can sell 50,000 a month." Fu He said.

"After our screening, we can provide quality assurance for buyers and provide good after-sales service after mailing." Su Shuai said that at present, more and more people like him are exploring the new export of Anshan pet economy. They inherited the traditional animal breeding technology from their parents and sought more possibilities in the new era.

However, there are still many problems to be overcome if Anshan pet market wants to move towards the "new blue ocean": at present, the pet industry is still in the upper reaches of the breeding industry chain, and the added value of goods is low; There is no "IP" effect, and the pricing power is always in the hands of secondary manufacturers; The limited scientific research ability can't keep up with the market demand, which leads to the characteristic industry is still in its infancy.

Leng Xue has a deep understanding of this. In recent years, she has been to Hebei, Zhejiang and other places, and the results have all failed. "Others do it too early. It is difficult for us to make dog food and cages. "

However, these surveys have brought her many useful thoughts. For the pet industry, there is still a lack of large-scale online sales platforms and institutions in China. Anshan's huge pet breeding market is an indispensable basic element of online sales. "We will increase investment in online sales this year, introduce more live broadcast talents, and expand the influence and consumption power of Anshan pets."

Not only the market practitioners, but also the local government realized the possibility of the future pet economy and began to gather various forces to support the development of the pet industry.

In 2020, Anshan Municipal Government and Great Wall Group signed an all-round cooperation agreement. Every year, the resources and foundation of Anshan pet industry will be concentrated, and pet exhibitions with different themes and characteristics will be launched in combination with the trend of the global pet market, so as to promote the in-depth cooperation between Anshan pet industry and many professional associations and organizations at home and abroad in various fields.

Directed by China Fishery Association and hosted by Santaizi Ornamental Fish Trading Center, the 4th koi fish Competition in Liaoning Province was also held on 2002110 as scheduled. Exhibitors from many parts of China gathered in Anshan to show their koi fish at the exhibition. Koi fish, who won the prize in the competition, has doubled in value, and orders are pouring in.

With the advent of an aging society and "companion economy", the demand for keeping pets in China is expanding rapidly, and the scale of pet economy in the future will be huge. According to the forecast of iResearch, by 2023, the scale of China pet industry will reach 445.6 billion yuan. After Anshan's pet economy exceeds 654.38+0 billion, it aims at the market of 654.38+0 billion.

"What kind of development model is Anshan pet market suitable for? We are also exploring step by step. " Deputy Director of Anshan Municipal Bureau of Commerce said. In the future, Anshan plans to make use of its own advantages in iron and steel smelting to make up for the large gap in the output of pet cages, expand pet products, pet medical care and other related industries, lengthen the downstream chain of the industry, increase the employment rate, and further enhance the scale and level of the pet industry in Anshan by relying on the Internet, so that the pet industry will become a new bright spot in Anshan's economic growth.