Actually speaking, is it useful to have a good back now?

This is his own introduction: the latest version of Beibei Jia U+ that Beibei Jia Company expects to put on the market in 2009. It is the most scientific in design and the most perfect in materials among all editions of Beijia. Its appearance completely ended all previous versions (including 08, U8 and U9).

Prevention of spinal deformation: it can effectively prevent non-pathological hunchback and spinal curvature, correct the bad posture of teenagers in dynamic and static state, and effectively help the human body maintain the correct posture of sitting, standing, walking and walking.

Prevention of myopia: it can improve the short-distance use of eyes caused by hunchback with chest, gradually restore reasonable eye distance, eliminate visual fatigue, correct pseudomyopia, and eliminate the formation of myopia in the bud.

Relieve physical fatigue: it can balance the stress on the shoulders, back, waist and abdomen, relieve muscle fatigue, protect the safety of the back, keep the posture natural and straight, and present the best state of the body. It is suitable for all kinds of people who are engaged in long-term standing, desk work, and keeping the same posture for a long time, resulting in back muscle fatigue, shoulder pain, backache and backache.

Usage: Please select the appropriate specifications and models according to the user's height and waist circumference. Before wearing, according to the product structure diagram, connect the back posture shoulder strap with the abdominal strap through the metal buckle on the tension strap, and adjust the shoulder strap adjusting ring to a proper length. After wearing it, you should be able to feel the tension and pressure on three stress surfaces: the front shoulder area, the spine area and the waist and abdomen area. It should not be too tight or too loose. Adjust the shoulder pads to a comfortable position.

The back posture shoulder strap and abdominal strap can be used separately according to different postures. Shoulders lean forward slightly, including the chest. Wearing the back shoulder strap alone can also correct posture and achieve the effect of chest-lifting. The abdominal belt is used alone, which has the function of abdomen contraction and waist restraint. Under normal circumstances, you can train a tall and strong posture after 2-4 months, and you can stop using it after your body returns to normal.

Truth: Three Questions

■ Jia did not track the products sold. Where did the so-called "4 million beneficiaries" in the advertisement come from?

■ Once the skeleton has undergone structural changes, professional medical braces cannot "pull back" it to its original position, which can only be solved by surgery. How can I do a good back?

■ Has Jia conducted any clinical trials to prove that its products really have the function of "restoring acquired moderate bone deformation to normal physiological structure …"? In which institutions and how many people were tested?

Since 2003, doctors from the Third People's Hospital of Chengdu and the epidemiological investigation team of scoliosis among primary and middle school students in Chengdu have spent 1.4 million yuan to conduct a detailed and sufficient investigation on scoliosis among primary and middle school students in Chengdu. Up to now, they have screened and investigated more than 1 10000 primary and secondary school students.

In the last four years' census, experts found a jaw-dropping phenomenon: at least 30% parents of primary and middle school students fell into such a misunderstanding: they can correct their children's "humpback" as long as they wear their backs well.

Professor Song Yueming, deputy director of the Department of Orthopaedics of West China Hospital and doctoral supervisor, confirmed that at least15 of the children with scoliosis who came to the hospital had used Bejia to correct hunchback, and all of them were treated after a period of time.

Experts made it very clear: from the function of good back, there is absolutely nothing you can do about scoliosis. Moreover, without the guidance of a doctor, blindly wearing a back brace to correct spinal deformity is likely to delay the illness and lead to the final operation. "An operation costs 70,000-80,000 yuan-145,000 yuan. In addition, even after surgery, the back becomes stiff, the bending is limited, and the possibility of growing taller is gone. " Therefore, 30% of the misguided parents and 1/5 students wore good backs, and the doctor asked them to stop using them as soon as they knew.

The mistake is to exaggerate.

Chinese has an extraordinary magic power. To express a certain meaning, you don't have to say it clearly, but you can get information in another way. But when you have a problem to take seriously, you can shirk it: "I never said that." The back is good. That's it.

The penetrating publicity has made many parents superstitious "to correct hunchback, just put on your back". However, when asked by experts, what we got was a common prevarication: "We didn't explicitly mention the word' treatment' in the product description and publicity, but we only emphasized that we should cultivate good posture and good habits to correct bad posture ..." If we still have to cultivate good habits by ourselves to correct hunchback and go to the hospital whenever there is a problem, what is the purpose of buying this product? It may not cause any harm to the body, but its mistake lies in exaggerating its so-called "curative effect" and misleading a large number of teenagers and parents, so that they did not seek medical treatment in time at the beginning of hunchback, which led to serious consequences: the pain suffered by Meng Xia from childhood to the long life after operation. However, these are not known to consumers. Beibei's family just told them: "4 million teenagers benefited from it." In fact, 4 million is just sales. No one knows whether it is beneficial or harmful.

"The beneficiary population is 4 million, which is a good helper for the healthy growth of young people."

"Good back U8 can restore the acquired moderate bone deformation to normal physiological structure"

In the overwhelming advertising campaign of well-known domestic brands, Professor Song Yueming, deputy director of orthopedics department of West China Hospital, Professor Chen Qin, director of orthopedics department of Chengdu Third People's Hospital, and experts from the epidemiological investigation team of scoliosis among primary and middle school students in Chengdu recently questioned this: Bejia did not track the products sold, and where did the basis for the 4 million beneficiaries come from?

Once the bone has undergone structural changes, professional medical braces can't "pull" it back to its original position, which can only be solved by surgery. How can I do a good back?

Since Bebejia claims that she can "restore the acquired moderate skeletal deformation to the normal physiological structure ...", it is a therapeutic product. Therapeutic devices belong to medical devices and should be approved by the drug supervision department. According to the regulations, the approval number must be printed on the product and the outer packaging. However, after searching for Beibei Jia and its product specifications, the approval number of the drug supervision department was not found. ...

Furthermore, has Bebejia conducted any clinical trials to prove that its products really have the function of "restoring acquired moderate bone deformation to normal physiological structure ...", and in which institutions were the trials conducted? How many people were tested? There is no authoritative certification from any professional department on the product manual with good back. ...

Song Yueming: Deputy Director, Doctoral Supervisor and Professor of Orthopaedics, West China Hospital. His main research direction is spinal surgery, and he has deep attainments in the diagnosis and treatment of spinal trauma, deformity and degenerative diseases.

Chen Qin: Director of Orthopaedics, Third People's Hospital of Chengdu, Head of Spinal Group of Provincial Orthopaedic Committee, Deputy Director of Chengdu Orthopaedic Committee, and Deputy Director of Orthopaedics of Integrated Traditional Chinese and Western Medicine in Sichuan Province.

□ news reminder

Scoliosis is a developmental disease. The high incidence age of scoliosis is 12- 16 years for girls and 14- 18 years for boys, which cannot be effectively controlled at the initial stage of the disease and can only be solved by surgery. So early detection and intervention is the best way. Furthermore, although surgery can "straighten" the curved spine, the patient will never grow taller and his back function will be affected.

The survey is jaw-dropping, and 30% of parents have stepped into a misunderstanding.

■ Expert opinion: From its function, it is absolutely powerless to scoliosis.

In 2003, the Chengdu municipal government responded to the call of the state to improve the national health level and launched a national fitness campaign. Therefore, experts from the Department of Orthopaedics of the Third People's Hospital of Chengdu have made a comparative study on issues related to national health, and found that the field of scoliosis (commonly known as hunchback by ordinary people), which is easy for middle school students, has been neglected.

"Perhaps because of the lack of professional guidance in this area, students and parents have been indulging in the advertisements of commercial posture products such as Bei Jiajia, which pay more attention to economic benefits and are more inclined to commercialization. After the products were sold, consumers were not tracked, and they were not given professional, scientific, long-term and effective guidance. Under this circumstance, we applied to the Chengdu Municipal Government for an epidemiological survey of scoliosis among primary and secondary school students in Chengdu, and set up an investigation team. " In the interview, experts pointed the finger at having a good back.

In the four years from 2003 to now, the doctors of the Third People's Hospital of Chengdu and the investigation team spent 6.5438+0.4 million yuan, and all orthopedic medical staff, including advanced students and interns, began to conduct a detailed and sufficient investigation on scoliosis of primary and middle school students in Chengdu. Up to now, they have screened and investigated more than 1,000 primary and secondary school students 1 1, covering more than 80% of urban schools and more than 20% of suburban schools. Through investigation, it was found that 2 159 suspicious patients needed reexamination, of which 1/3 was diagnosed as scoliosis.

However, in the four-year survey, experts found a jaw-dropping phenomenon: "At least 30% of parents have entered the misunderstanding of memorizing, thinking that their children's humpback can be corrected by memorizing. When many parents see their children's spinal curvature, the first sentence is almost' Can you correct it if you have a good back? "

Professor Song Yueming, deputy director of the Department of Orthopaedics, Huaxi Hospital, also confirmed: "At least15 of the children with scoliosis who went to the hospital for medical treatment have used Kaojia to correct hunchback, and they are basically 12 years old. They all came to see a doctor after a while, which easily delayed the baby's illness and finally had to have an operation. Because if scoliosis occurs, it will gradually increase, and it will accelerate with the development of children, and it can increase by 8-9 a year, so the sooner it is discovered, the better. "

Experts have made it very clear that scoliosis means that the spine bends left and right, and it will protrude backwards in severe cases. In terms of back function, there is absolutely nothing you can do about scoliosis.

Not as good as braces. It can only maintain the correct posture.

■ Expert opinion: It is impossible for a good back to deform bones and restore normal physiological structure.

Professor Song Yueming clearly told reporters: "A good back can only maintain the correct posture, which has nothing to do with the spine that has undergone structural changes." Director Chen Qin even has an image metaphor: "Memorizing well is like an aperitif before western food, which may help to correct posture, but it can't solve the problem. To truly achieve the purpose of treatment, we must rely on the' main course': braces or surgery. "

In the reporter's investigation, experts all think that the role of good back is far from the effect of brace, it is a kind of treatment, and good back can only help. "It is even more impossible to restore the normal physiological structure of bone deformation, because this is an effect that braces are difficult to achieve. If worn for a long time, muscle development will also be affected. "

In the brace room of the Third People's Hospital of Chengdu, a back brace and an orthopedic brace were placed in front of Deng Ning, the attending doctor of the scoliosis epidemiological investigation team of primary and middle school students in Chengdu. He made a detailed comparison between the back brace and the special orthopedic brace from a professional point of view, which once again proved why the back brace is not as good as the professional brace and has no therapeutic effect, "it is even more impossible to deform the bone and restore the normal physiological structure."

Under the professional comparison in Deng Ning, there are several major differences between Bebejia and professional braces, which lead to their different properties-different materials: Bebejia uses soft and elastic materials, while orthopedic braces use polypropylene materials, which are hard and have good fixation effect. If the strength is not enough, it is impossible to correct the bending;

The difference in manufacturing: Orthopedic surgery must be centered on the top vertebra, that is, the apex of bending. This vertex may be one or several, and a force is applied at the bending vertex to correct it. Orthopedic braces are designed according to everyone's bending degree and bending position, while back stickers are mass-produced, so it is impossible to design according to everyone's individual differences.

The stress direction is different: the best back is to straighten the body with two straps, which can only give force back and forth. Orthopedic braces are corrected by three force points. "Orthopedic must rely on the vertex. Where is the apex of the back? Difficult to understand. "

Looking at the back in front of him, Deng Ning was puzzled.

Call for clear functional health is more important than money.

■ Expert opinion: Blindly wearing a back brace to correct spinal deformity is likely to delay the illness.

"A good back can only maintain a normal sitting posture, but it cannot correct the deformity. The real deformity can't be corrected by a good back. " In the interview, Professor Song Yueming, Director Chen Qin and other experts have a clear attitude. "Parents care about their children. Once you find that your spine is abnormal, don't blindly wear a back brace. First, check with a professional doctor. If it is mild, it can be corrected by local exercise. If necessary, you can wear professional orthopedic braces for correction. Once it exceeds 40, it can only be corrected surgically. "

During the interview, experts told reporters that if the child's spinal deformity can be found at an early stage, under the guidance of a doctor, it can be corrected by physical exercises such as waist, abdomen and back muscles, pull-ups, push-ups and gymnastics. If necessary at this stage, commercial posture correction products such as back-good can be supplemented appropriately. "Spinal deformity will gradually increase once it appears, and the degree of deformity will accelerate with the growth rate. Without the guidance of a doctor, blindly wearing a vest to correct spinal deformity is likely to delay the illness and lead to the final operation. Once the operation, the cost is between 70,000 yuan and 1.5 million yuan, and the economic burden is the second. What is really regrettable is that even after the operation, the back becomes stiff and bent, and the possibility of growing taller is gone. "

Experts solemnly appeal: economic benefits are important, but please be responsible for society. The health of a generation of teenagers is more important than money. Can you add a few more words to your advertisement, clearly telling everyone that Bejia is only helpful and has no therapeutic effect, so that more people will not continue to step into the misunderstanding?

Is it really so magical that so many children and parents are crazy about it? After nearly half a month's investigation, the reporter has to believe that its strong promotion method has a great influence on parents and students, and even many people think that humpback can be done once and for all as long as it is well dressed.

It is uncomfortable to wear, which is forced by parents.

10 On June 24th, the reporter sent 15 professional doctors with the epidemiological investigation team of scoliosis of primary and middle school students in Chengdu to check the spine of 3080 junior and senior high school students in a middle school in Chengdu, and added a special check to the checked students in the afternoon: How many people use Backback Plus? Results: As of 7: 00 p.m. that day, the epidemiological investigation team of scoliosis among primary and middle school students in Chengdu examined students 1002, of which 28 had used or were using Bevacrol. The shortest took only a few days, and the longest took only a month. Of these 28 people, 2 were visually suspected of spinal curvature by doctors on the spot and needed to go to the hospital for follow-up, while the remaining 26 were completely normal.

In a class in the fifth grade of a primary school in Taisheng Road, the reporter saw that five or six children in a class were carrying straps, but the sticky velcro at the waist of the strap was all open. The students said that they were only 1 1 years old, and they only put on the back roof at the forced request of their parents. "But after putting it on, they feel uncomfortable. Loosen the button as soon as you get to school and button it when you get home from school, so that mom and dad won't scold. " However, some children told reporters: "Some students seem to be very proud of wearing their backs and feel very fashionable."

Buying back is the best way to get He Jie's songs.

A mother and daughter are buying backpacks at the backpack sales point of Southwest Bookstore. /kloc-After the 0/2-year-old daughter got the backpack, her first move was not to take it out and carry it on her body, but to turn over He Jie's plate eagerly. Mom glared: "If you are pestering to buy it, you must insist on wearing it." The daughter nodded perfunctorily. The reporter quietly asked the little girl, "Do you like reciting?" The little girl also whispered to the reporter mysteriously: "I am a fan of He Jie, and there are He Jie's plates in it."

Mom said that after seeing He Jie's advertisement for Beibei's family, her daughter pestered her parents to buy it. First, the piggyback of 396 yuan still has this ability. Moreover, "girlish temperament is very important. If the piggyback can really make the doll stand tall, the money is worth it. "

In Chengdu, the reporter found that Southwest Bookstore, Booker Bookstore, Century Nianhua and other large bookstores and shopping malls have sales points, and their backs are good. Booker Bookstore sales staff also told reporters: Backer sells well here, especially on weekends or holidays, and more people buy it.

sound

Citizen: Delaying your illness will ruin your life.

In a random survey of street citizens, a citizen named Lee MinHo shouted loudly that children are the backbone of the country's future. Should the future backbone of the country be supported by a good backbone? If the illness is delayed, it may ruin the child's life. Although this citizen's words are a bit extreme, not most people will have problems when using the back brace, but he responded to the questions of orthopedic experts from one side.

Miss Xu, 28, told reporters that because of her height, her father always thought she was a little hunched. When I first came out, I was just catching up with her to join the army. Her father bought her a 150. After arriving at the army, I wore it in dribs and drabs several times, adding up to about half a month. But I always felt uncomfortable to wear it, and it didn't necessarily have any effect, so I threw it aside.

special case

If treated early, why suffer?

Speaking of Xia Meng Jr. (a pseudonym), the doctor deeply regrets. In order to correct scoliosis, she used to wear a back brace for a long time, but it didn't work. When experts from the epidemiological investigation team of scoliosis among primary and middle school students in Chengdu found her in a school along the southern line, her scoliosis had reached 43.

Xia Meng's parents took her to Chengdu Third Hospital, Huaxi Hospital and even some big hospitals in Beijing for consultation, and the answer was one: it can only be solved by surgery.

The little girl is only 12 years old. Once operated, it means that her height is likely to be fixed at 149 cm forever. The doctors decided to have a try. If the brace can be corrected, the little girl can avoid the sadness after the operation. As a result, the stiff polypropylene brace is worn on the small body like armor. To forcibly pull back scoliosis, after wearing armor, her upper body should not bend or twist at will, and she must wear it for 20 hours every day, even if she sleeps. ...

A year later, doctors were pleasantly surprised to find that Xiaomengxia's lateral curvature dropped from 43 to 25, and her height was 12 cm. The unexpected surprise filled everyone with hope, and the hard armor continued to be put on Xiaomengxia. Another year has passed, and Macey Xia's lateral curve has dropped to 10 ... Now, she is still wearing polypropylene armor, and continues to insist, hoping to return to the original appearance. That strong little appearance and those eyes full of expectation made the doctor feel sad: "If treated early, the doll would not be so painful!" " "

respond

To verify and question, we must "go through five customs and cut six generals"!

With experts' questions, the reporter wanted to interview Beibei Jia's Sichuan office for verification, but it took a lot of effort to find this office: the sales point refused to disclose the office address for some reason; The telephone number found through 1 14 is the product consultation hotline. After the phone call, I identified myself and explained my purpose, hoping that the other party could tell me my office address, but the other party said, "I can't tell you." Helpless, the reporter had to get the instructions in the product from a point of sale on the grounds that he wanted to buy a good back. Fortunately, this manual is a little more detailed than the promotional materials placed on the counter, and there is an acorn international customer service phone number on the back.

The whole week's investigation was inconclusive. At about 4 pm on the 24th, the reporter dialed the customer service number of Acorn International. After listening to the reporter's meaning, a Mr. Shen said that he would immediately contact the relevant departments to answer the reporter's questions. 10 minutes later, a lady from Acorn International Customer Service Department called the reporter and asked some questions from the experts again, and then said that the company would answer these questions from the corresponding departments.

At about 4: 30, a Miss Hu from Acorn International Public Relations Planning Department called, but Miss Hu did not answer the reporter's question, but kept asking the reporter which experts were asking questions, whether they were from hospitals or colleges, and what information they had. After the reporter refused to answer her question and asked her to answer the expert's question clearly, Miss Hu said that she would communicate with the technical department before answering.

Incomplete tracking, it is said that 4 million people have benefited.

Near 5 o'clock, a Miss Sun from Acorn International Public Relations Planning Department called, and Miss Sun accepted an interview with the reporter.

Q: Your publicity materials say that 4 million teenagers have benefited. How did you get these data?

A: This is based on our sales volume.

Q: Have you tracked every product you sell?

(Hesitant) A: There should be.

Q: How many consumers have you tracked?

A: This is based on local conditions and is operated by the agents themselves.

Q: Since you haven't completely tracked it, how can you determine whether these 4 million consumers will benefit or suffer?

..... (The other party didn't answer) Q: You said in the product manual that Bejia U8 can restore the acquired moderate bone deformation to normal physiological structure, which shows that your product is effective. Since it is a product with curative effect, there should be a question mark approved by the drug supervision department, but we don't see a question mark approved by the drug supervision department in your product and manual. Is your product a medical device or a health product?

A: Our products are neither medical devices nor health products. Our recognition comes from the clothing industry. We did not explicitly mention the word "treatment" in the product description and publicity, but only emphasized the need to develop good posture and good habits and correct bad posture by ourselves ... Back-back is a posture correction product developed by the company, which will definitely help the spine and indirectly affect its function.

When we train sales staff, we also ask them to go to the hospital once they find that there is something wrong with their spine during the sales process. Morning Post reporter Yang Dan Photography Xiangning

Connect He Jie: The function is to understand from the company.

Yesterday afternoon, the reporter interviewed Zhang Hongkai, the image spokesperson of Beibei Jia and the agent of Super Girl He Jie in 2005. Zhang Hongkai told reporters on the phone: He Jie has been the spokesperson of Jiajia since last year. Before becoming a spokesperson, he used Jia for several days. As for the function and nature of Beijiaojia, He Jie learned about it from Beijiaojia Company, but he didn't understand its function from a medical point of view.

Model:

Size s: height: 100- 135cm, waist circumference: 6 1-74cm.

Size m: height: 130- 155cm, waist circumference: 72-85cm.

L size: height: 152- 170cm, waist circumference: 84-96cm.

XL size: height: 165- 180cm, waist: 95- 108cm.

XXL size: height: 176- 192cm, waist circumference:106-18cm.