Why do some people say that Sony has surpassed the traditional SLR in just a few years? Any tips?

Hello, it's 20 19. Sony has replaced Nikon as the second child in photography, and may even replace Canon as the industry leader in the next three years.

So, why has Sony developed so rapidly in recent years?

Let me be specific:

First, some people say that it is because of the acquisition of Minolta.

Well, it's a pity that Sony actually did a poor job 10 years before it acquired Minolta.

What's more, Minolta is also a SLR camera, not a micro camera.

The camera lens of Minolta era is still a patented technology, which has been thoroughly cleaned for a long time, almost.

Second, Panasonic first introduced micro-orders, but now the market for Panasonic micro-orders is very small.

Therefore, it is not because Sony launched the micro-single as soon as possible.

Sony's APS micro-single has been launched for a long time, but it has been indifferent.

Third, the reasons why Sony Micro-single has developed so rapidly recently are as follows:

1, Sony is determined to abolish the A-slot single camera camp. It's actually very difficult to give up one thing completely.

If Sony hadn't made up its mind to give up, I'm afraid it wouldn't be here today.

2. Sony made up its mind to develop Quan Huafu digital micro-single, devoted all its efforts, and quickly improved the lens group.

As it happens, camera shooting is Sony's old job.

Your camera can kill Canon in one breath.

Sony has core competitiveness in the research and development of electronic components.

Canon and Nikon are not strong enough in R&D and electronic component manufacturing.

5, Sony is willing to spend money on marketing promotion, Nikon is not that big.

To sum up, Sony's rapid development in recent years is mainly due to Sony's determination to invest all resources and give full play to the R&D advantages of electronic components.

As a photographer who has been playing all the way since Minolta's time, I watched Minolta come all the way from Port A and become Ke Mei, which was acquired by Sony. During this period, I played a lot of photographic equipment. My view on this issue is that it is inevitable, or even a matter of time, for Sony cameras to surpass traditional SLR.

Why? There is a simple reason. At present, the core component of the camera, that is, the technology of the photosensitive processor, is monopolized by Sony.

Although in the film age, Sony knew nothing about cameras, after all, CMOS, the life gate of digital cameras, was in its own hands. It's not Sony Dafa's style to sell only parts and not make your own camera product line. Therefore, in the early days of the development of digital cameras, Sony and Zeiss produced some good home DC models. However, after all, only DC cannot go to the high end. I'm sorry for my mastery of CMOS core technology and shiny Sony gold signboard. Although the lack of lens technology is a serious problem, the best way to quickly enter a certain field is acquisition. Therefore, in 2006, Sony took the opportunity to acquire the difficult Minolta camera department and launched its own SLR camera.

To understand Sony cameras, we must start with Minolta. It's wrong to see someone reply that Minolta camera didn't help Sony develop micro-orders. Not to mention the obvious inheritance of E-mount 100mm STF lens, in fact, the key to Sony's acquisition of Minolta is to obtain a complete SLR lens system, and it is very important that the user base does not need to be cultivated from scratch.

In the film era, Minolta is the third largest photographic equipment manufacturer after Canon and Nikon. There are many unique skills of their own. For example, in the era when Canon and Nikon cameras were still focusing manually, Minolta developed a camera that can focus automatically and took the lead in bringing it to market. Later, Minolta also released the only folding lens with autofocus, the only microscope lens with autofocus, and the amazing STF lens. ...

The above picture shows Minolta's AF 3x- 1x F 1.7-2.8 microscope head. It looks small in the picture, but it is actually very big. Paper fibers can be photographed clearly, even the cell wall of plants (the cell structure is not enlarged to be unclear). The biggest use of this product is to remake movies. I once spent more than 10 thousand to collect one. After playing, I found it was a toy, which was of little use. It is natural to get rid of it later. But in any case, this is a very distinctive shot. Unfortunately, this shot was taken during Sony's acquisition of Minolta. ...

But why did Sony finally give up the A bayonet inherited from Minolta? There is a simple reason. A bayonet is a mechanical/electronic hybrid bayonet, which is a bit like Nikon F bayonet that has shown signs of decline. Its structure is too old. Moreover, in the years before Minolta was acquired by Sony, due to various storms, almost no new lenses were released.

You can think of several famous small blue standard lenses in Sony A: 16-80 3.5-4.5ZA, 85 1.4ZA, 135 1.8ZA, and 35 1.4G lenses and/kloc. According to Nikon's standards, these lenses belong to the backward D-head. ...

In contrast, Canon realized the full electronization of the lens as early as the release of EF bayonet, Nikon began to promote the G lens with built-in lens ultrasonic motor as early as the end of 1990s, and it is an arduous task for Sony to update all the mechanical lenses left by Minolta. Moreover, what others do behind Canon and Nikon is not the style of Sony, a "black technology" manufacturer.

So for Sony, after a period of transition, it is the best policy to gradually get rid of Minolta's system and launch its own camera system.

This is what many A card users have been complaining about. Why did A900 release a big ternary, but there was no small ternary? Why didn't SSM…… be added to the lens of 35, 85 and 135 ... ...

The above questions surfaced after A7 series Quan Huafu micro-camera went on the market. Do it or do it. This is Sony's style.

Compared with Minolta's A bayonet, even Canon's EF bayonet, Nikon's F bayonet and E bayonet are very advanced in structure. Fully electronic, the flange distance is particularly short, and all kinds of lenses can be compatible through the third-party adapter ring.

More importantly, because E-mount abandons the backward structure of reflector and pentaprism, many structures of E-mount have no upper limit. Although A7M3 was just released, some people questioned a series of shortcomings, such as slow electronic focusing speed, electronic framing delay and distortion, but after A7M3 was released, most of the doubts vanished. Theoretically, with the development of semiconductor technology and processor speed, the continuous shooting speed of E-mount camera is only limited by the writing speed of memory card, which can theoretically achieve the maximum aperture, the fastest continuous shooting speed and the fastest focusing. ...

For example, the "old wizards" in photography may know that high-end SLR cameras such as Canon 1 dxi and Nikon D6 can't shoot and focus continuously at the same time when birds are moving at high speed. Generally, they can only get clear photos of birds in a certain location. Sony A9, in theory, can make birds take off and land at the same time without stopping shooting and focusing, and complete a series of clear photos.

Although Sony A9 obviously can't do it at present, it doesn't prevent it from doing it in the future. The problem is that as long as the structure of SLR is kept, no matter how 1DX and D6 are improved in the future, it will definitely not work. Therefore, it is only a matter of time before the current E-mount camera sweeps the traditional SLR into the garbage, and it is by no means a question of whether it can be done.

Actually, I still insist on a-loading. On the one hand, the A bayonet was eliminated, the market collapsed and the lens was cheap. The price of Block A is almost the same as that of the other three, and the performance of A99II will be enough in the next few years. I'm not a professional photographer. I don't need to burn the lens so high. Cost-effectiveness is king. On the other hand, there are obviously several small bugs in Mount at present:

First, at present, the body of the E-mount camera is "Quan Huafu micro-single", which is too small. The lens is limited by aperture and luminous flux, so it cannot be made too small at will; Similarly, the size of a person's palm is fixed. Therefore, the grip of the Quan Huafu micro-camera is not as good as that of the traditional Quan Huafu SLR camera, especially when it is equipped with a heavy main lens with specifications such as FE 70-200 2.8, FE 135 1.8, which will inevitably give people a feeling of "top-heavy".

Obviously, the E-mount is just a mount, and the short flange distance does not prevent Sony from making this mount camera as big as the traditional SLR. Therefore, I am looking forward to Sony's future launch of A99-sized professional camera with E-mount.

Secondly, the stereoscopic folding viewfinder screen that Sony has realized on single cameras such as A77 and A99 has become a viewfinder screen that can only be folded up and down on Quan Huafu micro-single, which is obviously a retrogression. I guess this is reserved for "squeezing toothpaste" in the future.

As long as these two points are basically met in the future Sony camera, it is almost certain that I will take off A and enter E, and in fact Sony is doing it. From the earliest A7R to the present A7RIV, the volume is getting bigger step by step, which is obvious to all.

Here is a joke in photography:

A7r: Thanks to the short flange distance of the E-mount, we have created a camera that is much lighter than the SLR, called the micro-single. Come and see ~ ~

A7r2:emmm, since everyone has accepted the micro-order, we should move towards specialization. For professional reasons, the volume is not excessive, much smaller than SLR.

A7r3: Everyone likes r2 and points out some shortcomings. You should change it, add touch, battery, focus and volume ~

A7r IV: What are you looking at? I have the strongest 135 camera on the ground. What's the point? Do you think I will play micro-single with you now?

Although I have never used Sony's micro-single, as a video practitioner, I have been in contact with Sony cameras all the year round. I can still see some clues from it. 5D2 set off a wave of SLR video shooting in Quan Huafu. Since then, SLR or 135 cameras are no longer serious, and video functions have been added one after another. As the leader of the video industry, Sony does not allow its camera market to be diverted, because this part of the old mage, vloger, studio and even home users who rely on the rise of new media platforms have been diverted by Canon, which is a situation that Sony does not want to see. But Sony really has no foundation to do SLR, and then do single electricity, which is the predecessor of micro-single. Therefore, powerful cmos and super-mining 4K, slog and other black technologies are given to all cameras. Users with video needs seem to see the dawn, because ... this is a camera that can take pictures, and Canon and Toothpaste Factory have been deliberately castrating the video function on the basis of SLR and no reflection in order to protect their camera market. In the video field, Canon's market share is far less than Sony's, so it is definitely not possible to entrust the video technology that Sony can't sell to the camera. So some people say that Canon camera is a camera that can shoot video. Obviously, Canon and Nikon are still the leaders in the field of photography, while Sony is obviously the leader in the field of video. Although Sony's parameters are beautiful, commercial photography is not a parameter problem, but an ecosystem problem of the equipment, that is, it needs to have enough and mature lighting systems and lens groups that match the camera, as well as the maturity, usability, time cost and learning cost of the camera system. Therefore, commercial photography must face problems.

People in China like to "make gods" and "take shortcuts", and always fantasize that they can ascend to heaven and become immortals immediately by eating some "panacea". But unfortunately, this description of the subject is completely disrespectful to reality.

1975 after Kodak invented the digital camera, the product has not been put into practical use. The company that put digital camera products into practical use and put them on the market for the first time is the MAVICA digital camera released by Sony. In contrast, Nikon and Canon cut into digital camera products after more than ten years in Bisogni!

Therefore, Sony is not a so-called "latecomer" in the digital camera market.

In the circle of digital SLR, except Canon's "self-made and self-sold" routine, other brands are outsourcing image sensors. Among them, Nikon and Pentax have always been the key customers of Sony CCD and CMOS. Over time, Fuji, Panasonic and Olympus have also become Sony's customers.

Even Canon, its own small DC, has always relied on small-size sensors provided by Sony (except G 1X series, other models of Canon DC use Sony sensors).

Therefore, as a supplier of core components, Sony has a near monopoly position in the market, which is the core competitiveness of Sony as a professional camera!

Here, the mouse brother simply lists:

Sony released R 1 digital camera in 2005, using APS-C format sensor and carl zeiss 24- 120 zoom lens. Sony R 1 is actually very close to the current micro-camera, and the price in that year was also very high! It can be regarded as Sony's first move to cut into professional cameras, but because the technology was not mature enough, Sony R 1 ended in failure.

In 2006, Sony acquired Minolta, and in 2008, Sony introduced the a900, the heaviest Quan Huafu SLR camera. At that time, it was the highest pixel SLR camera and one of the most popular SLR cameras in Quan Huafu. In order to promote a900 SLR camera, Sony spent a lot of money on advertising space. When I was walking around Guangzhou Computer City, I found Sony billboards everywhere. ...

But under the joint attack of Canon's 5D2 and Nikon's D700, Sony a900 became a failed product. Since then, Sony has stopped the development of SLR cameras.

After a900, Sony realized that there was no chance to compete with Nikon and Canon in SLR cameras, so it introduced the concept of "single camera" with fixed mirrors. Sony a99 and a99 II are typical "single camera".

The so-called "single shot" is to change the reflector of SLR camera into a fixed translucent one. 13 light is used for focusing and 2/3 light is used for imaging. This design makes it easy for the camera to get high-speed continuous shooting speed, but its high sensitivity and poor image quality make it a chicken rib.

After the failure of the concept of "single camera", Sony righted the original "NEX" series of micro-single cameras, which is the glory of Sony micro-single cameras now.

Generally speaking, due to Sony's brand appeal and Sony's industrial design, Sony's DC has been one of several giants in the market as early as the 1990s. Sony's share of DC products has always been higher than Nikon's, but Sony cameras have been unable to enter the high-end professional market before.

This is mainly caused by the following reasons:

1, Sony's brand culture appeal has a broad mass base, but it lacks professionalism.

2. The compact mechanical structure of SLR cameras is a great challenge for most brands.

Sony lacks technology in the field of optical lens.

So Sony has been working hard in these areas, such as acquiring Minolta and uniting carl zeiss and Longteng, all of which are injecting "professionalism" into its own brand.

Sony successfully ranks among the professional cameras. The most important thing is the development of CMOS technology, which solves the contradiction between imaging, focusing and framing. Gensonnie does not have to catch up with Nikon and Canon, but has opened up a new form of "micro-camera".

Therefore, Sony's success in the professional camera market is not achieved overnight, but has experienced many failures. It's just that the products that failed before have been forgotten by the market, and everyone has no impression.

Here are the facts:

1, Sony has been the first in the global market share in the past few years, and 19 BCN is the first in the market.

2. The interchangeable lens camera market surpassed Nikon by 19, ranking second in the world. Nikon is the basis for making cameras in the first half of the year.

3. Under the background of the sharp contraction of the camera market, only Sony camera has achieved the growth of sales, turnover and profit. Other brands are declining, but at different rates.

4. Sony has the most patents, the largest production capacity, almost monopolized market share, the most advanced products, and cmos has a long product line in key core areas.

Let's talk about the future trend. This is my opinion.

1, based on the above facts, the future is Sony's. Sony's current camera has so-called problems, such as small bayonet, yellow color, poor interaction, poor screen and quality lottery. Some of them are false problems and some are technical defects, which can't affect the overall situation.

2. Canon made an emergency turn. With its huge user base and strong lens development strength, it remains to be seen who will win the first battle with Sony in the future if the cmos problem is solved. Personally, I think that in three to five years, the interchangeable lens camera market will be the first, and I am afraid it will be replaced by Sony. Because Sony has not made efforts on screen capture cameras, Canon barely took the first place by selling screen capture cameras at low prices.

3, Nikon, the lens is not comparable to Canon, cmos is not comparable to Sony (this is a bit problematic, because Nikon uses Sony's cmos), and the market rhythm is not good in recent years. If you want to turn over, you have to rely on miracles, such as the state when Sony launched A7.

That's a bit too round, because Canon Nikon has just started to do it. Just like Sony opened a steamed stuffed bun shop and everyone came to try it, Sony had the illusion that it was the best in the world. In fact, because it was the only one at the beginning, because it couldn't be the Nikon Canon ramen next to it, so it could only open a steamed stuffed bun shop. Now Canon Nikon can also make money by watching steamed stuffed bun shops. After all, there is a basis for opening noodle shops and also opening steamed stuffed bun shops. After all, Sony made steamed buns for the first time. At first, it was too tender, and the diameter of the steamer was not designed (the bayonet was too small), so it was impossible to make steamed buns. The steamed buns sold are expensive and often produced in Nanmanyi. Every now and then, a steamed bread goes bad (for example, the optical axis of a bug is crooked). Gradually, everyone knows that the parameters of Sony steamed buns look good and the taste is not so good. At this time, the steamed stuffed bun solution came out. I paid for a dxo food network, boasting that the steamed stuffed bun meat is elastic, and I can pull the steamed stuffed bun five meters at a time, and I can shoot it twenty times in a row without waiting for my breath. At this time, Canon diners came out and said that your steamed stuffed bun was yellow and didn't pull a few. The sofa replied, are you stupid? ! Our steamed buns should be treated with raw meat, not eaten directly! Canon diners shook their heads, took a bite of Canon big white steamed stuffed bun in their hands, and the pink and oily juice flowed out along the corners of their mouths, holding the sister next to them and laughing.

Compared with SLR, micro-single has the following advantages:

1, small size, thanks to the cancellation of the mirror.

2. continuous shooting is fast, thanks to the cancellation of reflector.

3. There are many focuses, which is because the reflector is cancelled.

4. The flange distance is short, thanks to the cancellation of the reflector. In this way, you can use various lenses through the adapter ring, including antique lenses, such as Yincui gorge, Eight Jade Pieces, Eight Feathers Monster, Aunt and Dongcaitou, and enjoy the elegance of these characteristic lenses. Many people don't know this yet.

Because of the replacement.

Sony should be the first company to understand what it means to expose the "huge" CMOS directly behind the lens.

The reason why it is said to be "huge" is different from that of SLR manufacturers who make a small gap in the mirror and transmit a small signal of several million pixels to the sensor under the mirror box through reflection. Sony does image analysis and tracking and focusing, but it uses full-pixel picture information collected by Quan Huafu CMOS. With such high precision, there are too many things to do.

In other words, the camera starts shooting before you press the shutter, and Apple is not the only company that will do so.

This is the same as the gap between iPhone and Nokia. Sony thinks clearly that it is making a computer. Other manufacturers are still thinking about making "micro-orders". The gap is so big.

Sony's power is not limited to the camera field. In the home electronics industry, Sony has been involved in many projects. And Sony's operating methods are really worth learning. As long as it looks for varieties, the first thing it has to master is the core technology of manufacturing more important electronic components, which will form productivity and then form monopoly. Second, while forming a strong production capacity, we should integrate upstream and downstream resources and use its excellent sales methods for marketing. With the price, the leading function of the product, the super sales channel and the control of raw materials, we will suppress the leading boss in the same industry. This threatening situation can easily make opponents panic and lose their foothold. In order to achieve the purpose of replacement. Although this method is risky, the benefits are also considerable. Sony made a mistake, but this did not affect its firm implementation of this strategy.

The counterattack in the camera field fully proves this point. Based on CMOS, the core of digital camera, control product upgrade. After gaining the dominant position, they will unite with brand enterprises that have passed away, such as the United States, Canada and Cai Jia. Use their technology and market reputation to reorganize packaging. Combine the most traditional and latest technologies to attract attention. Remember, change is the most violent attack on any industry leader, and this is exactly Sony's strength. It doesn't care about rules. You play with your skills and feelings, and I play with my market and fans. If the prices are put together, Sony will take advantage. After all, the right to ship core components is in our own hands, and the production capacity can increase or decrease at any time. The market position is definitely dominant. So few people in the market dare to fight this crocodile. Muddle the water in traditional industries by consuming electronic products, and the opportunity and meat will belong to Mr. Crocodile.

It's not a trick, but it's enough for people who squeeze toothpaste and people who won't do anything. Look, the best is yet to come!

Sony has successfully muddied the professional camera market with its powerful cmos, with a strong momentum, but it is still a little early to surpass it. I changed from 5d4 to a7r3. Sony's main strength lies in the dynamic range, and the volume of the reflector structure has been qualitatively improved. The lens group is weak, the cost of developing lenses is high, and the market share is small, which doomed the lens to be expensive. However, as a user who has used both Sony and Canon, I hope Canon can improve its cmos and processor. After all, Canon lenses are still expensive.