Business plan market opportunity

In the whole process of starting a business, the business plan plays a benchmark role, guiding you in the right direction in the long struggle.

I. Overview of Market Opportunity Development

With the prosperity of material life, people pay more and more attention to the cultivation of leisure life interest. With the change of family structure and the increase of work pressure, interpersonal relationship tends to fade, and more and more people put their feelings on pets. The dependence between people and pets will become stronger and stronger over time. There are more and more people keeping pets in China. At present, Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are recognized as the top five in China? Pet city? . In the next decade, the number of pet owners in China will increase explosively. With the increase of the number of pets, the domestic pet market has entered a period of rapid development. Consumers' huge demand for pet services is expanding, and the demand for investment is also growing relatively. In the next decade, China's pet industry will take a new step.

However, there is not a large enough pet organization in China to guide the domestic pet market, so the pet market is still of great investment value.

Second, the company profile

Qi Le pet chain is a collection of pet food, supplies retail, pet medical care, pets.

Beauty, pet matchmaking, pet funeral, pet foster care, pet training and other pet peripheral industries as one of the chain institutions, and? Qi Le pet chain store? For the company's brand, we will expand our business fields through investment and joining, and adhere to the concept of serving the majority of pet lovers and pets. Let god and you be satisfied? Taking this as the slogan, we are committed to the development of the domestic pet market and build the flagship brand of pets in China.

Three. Description and forecast of target market and target customers

Qi Le Pet Chain Store is committed to the pet and peripheral service industry, and its services include: pet purchase consultation, pet sales, pet matchmaking, and consumer goods sales (including food, clothing, collars, leashes, ornaments, etc.). ), pet grooming (including bathing, hair cutting, manicure, styling design, dyeing, etc. ), pet medical treatment, pet photography, pet training, pet foster care, etc. The target customers are laid-off workers, the elderly, college students, freelancers, housewives and other pet lovers who are mainly concentrated in cities. Keeping a pet needs to have a certain financial strength and plenty of free time, so our target is a full-time wife with a certain financial strength, a lonely old man, a college student, and customer orientation is the only child of an urban family.

Fourth, the competitive market and competitor analysis

Competitors: As the pet market heats up, more and more people are involved in the pet industry, so the company's main competitors should come from peers. With the opening of China market, it is believed that international brands will soon enter the domestic market, and foreign brands are potential competitors.

Competitive market: At present, there are pet shops and pet hospitals in the market, small-scale pet sales in the flower market, and some nail shops are also involved in pet grooming.

Verb (abbreviation for verb) company strategy and development plan

The company adopts the marketing mode of combining physical operation with online community, publicizes the company online through forum community mode, attracts potential customers, and develops offline market through physical chain stores. By joining the chain stores, the company covered a county and city in five years, expanded to hundreds of chain stores, expanded to provincial areas in seven years, and expanded its business to the whole country in 10.

Financial forecast and profit model of intransitive verb company

I. Financial expenditure

1 technical study fee

Generally speaking, most pet shop operators have no relevant industry experience (pet grooming, pet training). This requires operators to attend professional pet grooming courses and get corresponding results? Pet beautician? Qualification certificate. The cost is about 6000 yuan.

2. Pet grooming facilities

Like the beauty salon industry, pet grooming also needs certain infrastructure. Such as beauty table, bath, electric scissors (about 2000 yuan), beauty scissors (three or four, about 2000 yuan), cutter heads (about five, 1000 yuan), hair dryer, hair dryer (high power, different from human use), water heater. If you run a pet hospital, you should also count the investment in medical equipment and medicines. The cost is between 1 and 20000.

3. Housing cost

This mainly involves shop decoration, rent and water and electricity costs. Generally speaking, pet shops don't need extra decoration, as long as they are beautiful and generous. The rent in Beijing and Shanghai is relatively expensive, with an average of 5,000 yuan, mostly for half a year or one year.

4. Labor costs

The monthly salary of a newly graduated pet groomer (Grade C) 1000~ 1200.

About. After the probation period, the fee of the pet groomer (Grade C) is (1000 ~1200)+10% ~15% of the basic salary. If you hire a class B pet groomer, the salary of the pet groomer will be higher, and the monthly salary is the basic salary (1500 ~ 2000)+15% ~ 20% commission.

5. Cost of goods

Shops should handle all aspects of goods, such as food, clothing, housing and transportation. 10000 yuan to buy the camp.

In terms of food, including nourishing goods, 5,000 yuan is used for bathing goods and 5,000 yuan for other goods. The shelf is 3000 yuan. These costs are around 20,000 yuan. Pet shops will invest more money if they run live broadcast projects.

Second, the profit model.

The pet consumer goods sales and various service fees of chain stores are the main profit sources of the company, and at the same time, part of the franchise fee can be charged as a channel to expand the franchisee's profit and market development.

According to the law, investing in pet shops will not be profitable for half a year. The gross profit of food and supplies is about 20%, and the beauty is about 60%. According to the rent of 2000 yuan/month, the operating income of more than 5000 yuan per month can be guaranteed. You can earn back the principal in two years. Innovation of business plan

The pet industry is a new industry, which can't be compared with the traditional industry. The customers in pet shops are very special pets, such as cats and dogs. The pet store is in the store.

There are many factors to consider. Including people around you.

Scale and characteristics, number of pets, peer competition, convenient transportation, characteristics of nearby businesses, real estate, contract term, population change trend.

Potential and relevant laws and regulations, etc. Pet shops should be located in downtown areas, residential areas or special animal markets. Dianpuli

Keep it clean and bright. When choosing a store location

We choose to avoid the busy business district. I don't choose a store that needs high rent. According to the country.

Children may see cats or

Dogs will be scared. For this group of people,

It's impolite.

Moreover, owners who visit pet shops will definitely consider opening stores in the bustling business district, which will affect their business.

We choose open space and location.

Provide enough parking spaces.

Third, if the store will bring pets.

Once the cat and dog are in beauty or waiting from the store.

It is easy to cause harm. Moreover, opening a shop in the city center or a bustling area will also have an impact on the surrounding residents.

mutually

affairs

Air club

Seven. Introduction of entrepreneurial team

Chairman: Yuan Chaojie (making decisions on major issues of the company)

General Manager: Liu World (the general manager is the top administrative officer of the group company and is fully responsible for the overall business of the group company).

Manager of Finance Department: Zheng Jiajun.

(Responsible for the company's financial, accounting and tax affairs)

Director of Administration Department: Xie.

(coordinate the work of various departments, employee attendance, etc. ) Service Manager: Cheng (responsible for various service businesses)

Sales Manager: Shi (responsible for product sales and service promotion) Marketing Manager: (responsible for market development)

Eight. Potential or possible financing channels

First go to the bank for a loan, set up our company, then go public for financing and use it in the early stage.

Part of the funds should be well publicized, and after a certain profit in the later period, product research and development and market expansion should be carried out, and branches should be opened all over the country. Each team went to the bank for a loan of 30,000 yuan, got 1.5 million yuan, and then started to go public, and then raised about 5 million yuan.

Second, find investment partners, through some social or online financing platforms.

Find a partner.

Third, relatives and friends borrow money.

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