Beijing released a statistical report: last year, tourism revenue was 41662 million yuan, and tourists from other provinces contributed nearly 90%.

Recently, the Beijing Municipal Bureau of Culture and Tourism released the statistical report of Beijing's culture and tourism industry in 20021year (hereinafter referred to as the report), which introduced in detail the overall situation of Beijing's culture and tourism market last year.

The report shows that in 20021year, the number of tourists in Beijing was 255 million, an increase of 38.8% over the previous year, and it recovered to 79.2% in 20 19, and the recovery degree was better than the national level by 25.2 percentage points. Tourism revenue was 41662 million yuan, up 43% over the previous year, and recovered to 66.9% in 20 19, which was better than the national level 15.9 percentage points.

Tourists around Beijing account for over 30%

The report shows that in 20021year, Beijing received 65438+29 million tourists from other provinces, an increase of 32.6% over the previous year, and it recovered to 66.9% in 20 19. Tourism revenue was 365.77 billion yuan, up by 45.5% over the previous year, and recovered to 68.9% in 20 19.

From the composition of tourists, tourists from Hebei and Tianjin account for 31.4% of the short-distance peripheral markets; The mid-range (around Hebei) market includes Shandong, Shanxi, Henan, Liaoning and Inner Mongolia, contributing 30.5% of the tourists. The remote market accounts for 38. 1%, and tourists from Guangdong, Heilongjiang, Jiangsu, Shanghai and Sichuan account for a relatively large proportion, accounting for 4.0%, 3.9%, 3.3%, 3.2% and 3.0% respectively.

Judging from the consumption composition of tourists from other provinces, shopping accounts for the highest proportion, reaching 24.5%, while catering, long-distance transportation and accommodation account for similar proportions, which are 18.7%, 17.9% and 17.3% in turn, and scenic spots account for 10.8%.

In addition, the citizens of this city are another "main force" composed of tourists. The report shows that in 20021year, Beijing received 654.38+26 million tourists, an increase of 45.9% over the previous year and 0.3% over 20 19. Tourism revenue was 48.07 billion yuan, up by 365,438+0.0% over the previous year, and rose to 86.0% in the same period of 2065,438+09.

From the perspective of citizens' travel choices, the proportion of suburban tourism has increased from 53.6% in 20 19 and 55.2% in 2020 to 66.8% in 20021year, showing a new trend of "more peripheral, more outdoor and more rural" tourism.

In terms of consumption composition, catering and shopping rank first, accounting for 29.7% and 28.2% respectively, while scenic spots and transportation rank third and fourth, accounting for 13.7% and 13.2% respectively, and culture and entertainment account for 6. 1%.

However, the report also pointed out that in 20021year, Beijing did not open inbound group tours, and only received 245,000 inbound tourists, down 28.2% from the previous year and 93.5% from 20 19. International tourism revenue was 430 million US dollars, down by 10.4% compared with the previous year and by 910.7% compared with 20 19.

On the other hand, during the Spring Festival, Tomb-Sweeping Day, May Day, Dragon Boat Festival, Eleventh and other holidays, the number of tourists and tourism income in Beijing have been effectively restored.

Among them, during the Spring Festival holiday, the total number of tourists in Beijing was 6.632 million, a year-on-year increase of 352.5%, and the total tourism revenue was 4.25 billion yuan, a year-on-year increase of 293%; During the May Day holiday, according to the comparable caliber (5 days to 5 days), the number of tourists from other provinces in Beijing recovered to 90.8% in 20 19, and the tourism income recovered to 83.6%; The total number of tourists received during the "Eleventh" holiday recovered to 93.5% in the same period of 20 19, and the total tourism revenue recovered to 96.8% in the same period of 20 19.

Tourism is gradually recovering.

In fact, with the increasing proportion of Beijing residents choosing suburban tourism, it has further promoted the popularization of rural tourism around Beijing.

The Report pointed out that it is an important option for citizens to experience the beautiful countryside and enjoy the feast of cultural tourism. In 202 1 year, the tourist park received 1 1545000 person-times, an increase of 331%year-on-year; The income was 65.438+0.84 billion yuan, a year-on-year increase of 654.38+0.9%. Business entities such as folk homestays received tourists13.657 million person-times, an increase of 35.2%; The income was 65.438+0.43 billion yuan, up 48.4% year-on-year.

The enthusiasm of the citizens for traveling has also led to the restoration of the scenic spot. In 20021year, there were 222 scenic spots in Beijing, including 9 scenic spots of 5A level. Affected by the epidemic, tourist, cultural and entertainment places such as Beijing scenic spots still implement 75% current restriction, and 60% current restriction in some periods. The epidemic has brought obstacles to inter-provincial tourism, and local citizens' travel in Beijing has become an alternative option.

Relevant data show that in 20021year, 260 scenic spots monitored by Beijing (excluding Universal Studios) * * received 2160,000 tourists, up 34% year-on-year, and recovered to 68% in 20 19. Operating income was 65.438+0.602 billion yuan, a year-on-year increase of 654.38+0.5.1%. There were 73,000 employees, an increase of 1 1.7%.

Accommodation industry, as a labor-intensive industry with heavy asset operation, has a high proportion of fixed costs and large labor and tax expenditures, which is highly related to the number of tourists from other provinces and cities entering Beijing. In the first half of 200212002, the hotel's performance picked up obviously, but after August, the hotel's operation took a sharp turn for the worse, and the growth rate of that month was lower than that of the same period in 2020, and the cumulative growth rate continued to decline.

Specifically, in 20021year, the total assets of Beijing 1 163 key accommodation enterprises were 134 1. 1 billion yuan, down 2.7% year-on-year, compared with 201billion yuan. Operating income was 32.39 billion yuan, up 32% year-on-year, and recovered to 74.3% in 20 19. The profit loss was 6.46 billion yuan, continuing the loss trend in 2020, with a decrease of 920 million yuan. In 20 19, the profit was 21500,000 yuan, and in 20021year, it increased by 8.62 billion yuan compared with 20 19. Employees/kloc-0.02 million, down 4.8%.

Accommodation industry received 2.669 million people, up 14.9% year-on-year, returning to 60.4% in 20 19. The average room occupancy rate was 47.8%, down 1 1.8 percentage points, down 22 percentage points from 20 19.

In terms of housing prices, it also showed a sharp downward trend. Taking a five-star hotel as an example, the average room rate in 202 1 is 76 1 yuan/night, which is 0.5% lower than that in 850 yuan in 2020 and 10 yuan/night in 20 19. In recent years, the market share of non-star accommodation industry has increased, with revenue accounting for about 49% and reception volume accounting for about 59%.

It is worth noting that the report also pointed out that in 20021year, the situation faced by travel agencies was the most severe.

It is understood that by the end of 20021,there were 3 156 travel agencies in Beijing * *. A survey of 1239 key enterprises showed that the total assets of travel agencies were 42.66 billion yuan, up by 14.9% year-on-year, compared with 201. The operating income reached 22.65 billion yuan, up 23.3% year-on-year, and recovered to 22.8% in 20 19. The loss was 65.438+0.47 billion yuan, a decrease of 65.438+0.65438+0.50 billion yuan compared with 2020, but an increase of 65.438+0.40 billion yuan compared with 2065.438+0.9. The number of employees is 17000, showing a continuous downward trend, which is 22.5% lower than that in 2020, and it only recovered to 43 1% in 20 19 years.

Because inbound and outbound tourism and inter-provincial tourism account for more than 80% of travel agency income, the development of related businesses has been seriously hindered, and there is no sign of recovery. It is one of the industries most affected by the epidemic, and the pressure of salary reduction and layoffs faced by travel agencies is also increasing.