Innovative details of smart tourism

There are different opinions on whether to mention "smart tourism" or "smart tourism" in promoting the construction of tourism informatization. However, from the perspective of government departments, as a new industry format and a national system project related to the direction of industrial development, there should be only one standardized and unified term to facilitate standardized construction and management. Nowadays, "smart tourism" is a hot topic. In July, the National Tourism Administration proposed to initially realize "smart tourism" in China in 10, build a number of "smart cities", "smart scenic spots" and "smart hotels", and build a "national smart tourism service center" in Zhenjiang, Jiangsu. Since then, "smart tourism" has been written into the tourism documents of many local governments and the "Twelfth Five-Year" tourism development plans of many provinces and cities.

What is "smart tourism"? To sum up many statements, the contents are roughly as follows: at the level of tourism consumption, it has the functions of electronic tour guide, navigation, tour guide, shopping guide and complaint, and all aspects of tourism consumption can be solved through the network, eliminating all kinds of cumbersome procedures and saving a lot of energy and time; At the level of tourism management, digital control can be implemented from market research, product design, marketing, reception service, customer management, financial management, manpower deployment, material planning, safety monitoring and so on. At the level of tourism management, the digitalization of government affairs can be realized by using the network from the aspects of investigation and statistics, publicity and promotion, government affairs release, industry management and market monitoring. In fact, the basic content called "smart tourism" appeared in the State Council's "Opinions on Accelerating Tourism Development" at the end of 2009: "Take informationization as the main way to improve the efficiency of tourism services. Actively carry out online travel services, online marketing, online booking and online payment, make full use of social resources to build tourism data centers and call centers, and comprehensively improve the tourism information service level of tourism enterprises, scenic spots and key tourist cities. " The so-called "smart tourism" is essentially to comprehensively improve the informationization level of tourism.

"Smart tourism" makes "China tourism enter the intelligent era from the information age and digital age". In my opinion, "intelligence" is still included in the process of "informatization" and "digitalization", or an extension of "informatization" and "digitalization", and there is no distinction between this era and that era. The reason why "smart tourism" is so popular is to pick up the wisdom of an American IT company. In 2009, IBM put forward the strategic concept of SmartPlanet and translated it into "Smart Earth", from which SmartCity ("Smart City") and SmartTourism ("Smart Tourism") were derived. The "Smart Earth" proposed by the company is to embed electronic sensors into various objects such as power grids, railways, bridges, tunnels, expressway, buildings, water supply systems, dams and oil and gas pipelines. And are generally connected to form the "Internet of Things", and then the "Internet of Things" is integrated with the existing Internet to realize the integration of human society and physical systems. In IBM's propaganda, "smart earth" covers a wide range of fields, involving people's livelihood infrastructure and national strategy, and even the military field.

201May 10 Beijing Smart Tourism Action Plan Release and Work Deployment Meeting was held in Beijing Changfugong Hotel. At the meeting, the Beijing Tourism Development Committee officially issued the Outline of Beijing Smart Tourism Action Plan (2012-2015) and four construction specifications for smart scenic spots, smart hotels, smart travel agencies and smart tourist villages. Convened by Beijing Tourism Development Committee, Beijing "Smart Tourism Alliance" was also announced.