What are the reasons why China tourism brands are not truly internationalized?

(1) Tourism products in many cities are similar, homogeneous and single. Once a travel agency launched a tourism brand, other travel agencies followed suit, which led to the unclear image of urban tourism brand.

(2) the brand awareness is not strong, and the future competition is not only the competition of technology, but also the competition of brands.

(3) mistakenly think that the brand has been advertised. Nowadays, advertisements are everywhere in people's lives and are closely related to our daily life. Many people think that brands are advertisements, which is a misunderstanding. So is advertising important or not? Advertising is very important. We have done such statistics, and advertisements account for 40% of the importance of FMCG. Especially in China, it is an indisputable fact that if the brand of a tourist city is popular, the brand will gain more consumers in the whole country.

(4) The advertising design is unreasonable. Everyone now knows the importance of advertising to product promotion and the importance of brand. In order to make their products known to everyone quickly, many enterprises have spared no expense to invite celebrities to be brand spokespersons and advertising spokespersons. However, the effect of some advertisements is very regrettable. People remember stars, not products, and products and brands have not been effectively promoted.

(5) brand hollowing out. Brand is closely related to all decisions, systems, technologies, products, processes, quality, management and corporate culture of the company. However, some tourism enterprises do a good job in advertising, and their tourism products are well-known, but there is no profit. Such a brand is not solid.