Who knows the contents and steps of tourism planning?

Every link in the process of tourism development and management needs a scientific plan as a guiding basis. Lv Wei Lv Wen believes that through the overall planning of tourism, including tourism product planning, project investment and financing planning and tourism management planning, we can fully grasp the conditions and operation methods of project development. Specifically, the overall tourism planning mainly includes six steps: basic analysis, project positioning, product planning, recreation mode design, factor allocation and format layout, business mode design, and development and operation plan formulation. Among them, the basic analysis includes two parts: resource analysis and tourist market analysis; Project positioning includes overall positioning, image positioning, market positioning and target positioning; Based on the principle of humanism, product planning plans playable, sellable and operational project entities according to resource endowment and market demand; Recreation mode design is the design of "play", including the design of all activities that meet people's leisure needs, such as watching, marching, resting, entertainment, eating, lodging, shopping, scientific research and sports. Factor allocation and format layout are based on the understanding of tourism phenomenon and tourism industrial structure in the new period, and the elements of tourism structure are refined again to enrich and innovate tourism formats. The design of business model is to clarify the ideas of fund raising, investment layout and income model, and explore a more effective combination of tourism elements and market players. On the basis of the above five steps, the overall tourism planning should also include specific development and operation plans, including a series of related detailed arrangements, such as management ownership, contract signing, land requisition, residents resettlement, project approval, project bidding, investment attraction, financing operation, business acceptance, marketing promotion, management methods, personnel training, etc. So that every link of the tourism project can have a reference guide. Lv Wen, Lv Wei is a famous urban and rural comprehensive planning and design institute in China. It has the "top three" qualifications in tourism planning, urban and rural planning and landscape design, with tourism, characteristic towns and rural revitalization as the core, creative classics and landing operation as the concept, development and operation planning as the premise, planning and design as the core, and integrates top-level design, investment and financing, development, construction, operation and training. Create a "pan-tourism development and operation service platform" and a "pan-tourism development and operation ecosystem" to provide top-level design, investment and financing, development, construction, operation and training services for comprehensive development and operation of culture, tourism, health, sports, agriculture, education and real estate. Since its establishment more than ten years ago, Lv Wen, Lv Wei has been constantly breaking through, taking innovation as the guide, building a pan-tourism comprehensive development and operation think tank, summarizing and forming dozens of new planning and design ideas, concepts, methods and models, publishing ten industry monographs, participating in the compilation of four industry standards, innovating the elements of the 18th National Congress of Tourism, incubating R&D and investing in innovative IP, integrating high-end training with resources to hold tourism innovation activities and industry summit forums, and having hundreds of senior expert teams and a perfect quality control system.