How to name the travel guide official account?

A long time ago, I read a story like this. The teacher said: "Ding Yi, why are you late again? If you are late again, you will be punished by writing your name 500 times! You are really stubborn. Look at your deskmate Xiong Linkui (kuí ), you will remember it after being punished once..." From this little joke, you can see how important a good name is. Similarly, if you want to do a good job in new media operations, it is also very important to choose a good public account name. Let me talk to you today. If you think of a good official account name, what should you do?

1. Why is it important to have a good name?

A good name can easily attract everyone’s attention. For example, when you hear names like Jiang Shuying, Liu Yifei, and Maggie Cheung for the first time, I think most people will have a good impression. But if you hear names such as Yang Cuihua and Zhang Tiedan for the first time, you may think that this person is a bit vulgar. It can be seen that a good name will naturally have the magic power to attract everyone's attention.

In the new media industry, a good official account name can not only attract the attention of fans, but also increase the number of followers. In a course recently, I heard teacher Kun Long say that when he was running the WeChat public account "Practical Psychology in the Workplace", he found that there were 300 new followers searching for this name every day. Similarly, Captain Feiyu once said that even if he does not post for a period of time, many fans will pay attention to the public account he runs called "Operation Control" by searching for keywords such as "operation".

Through these two cases, everyone can find that choosing a good official account name will have great advantages. Even when you have no money or resources for promotion, you can steadily gain new fans every day through your name. This is much easier and more efficient than those authors who work hard to write articles every day, but in the end the number of reads is less than a hundred and they cannot add 10 new fans in a day.

What are the characteristics of a good public account name? After observing and studying a large number of account names, I found that some high-quality official account names generally have one or more of the following characteristics:

2. 4 characteristics of good names

01 , A good name needs to be easy to remember

An easy-to-remember public account name can be impressive and unforgettable. If you see the name of a public account, you will remember it immediately. If subsequent users recall his content, it will be very easy to follow this account again. For example, for the account "Operation Control", I saw one of his useful articles in Moments. Later, I wanted to find this article again. I just searched for the name "Operation Control" and found it. It was very convenient.

02. Good names arouse curiosity

In life, some store names are easy to remember. There are even some excellent shop names that can arouse people's curiosity, such as the barber shop named the Supreme People's Hair Institute, or the teahouse named "Federal Tea Blending Bureau". Sometimes when we see such names, we wonder Go in and take a look.

Similarly, an interesting official account name can arouse everyone’s desire to learn about it. For example, there is a public account run by Teacher Kunlong called "Just Free". I think the name is very interesting. I came across this account's articles in my circle of friends, and if I happened to be free at that time, I would be very curious to read it. Look at the content of this account.

03. A good name should be easy to understand.

A good name should be easy for users to understand, so that when users see the name for the first time, they will know what the account will contain, thus Reduces user education costs. There is a big account called "Midnight Fa Ya". Although it is doing very well now, I personally feel that the name of the account is not very good. First of all, the word "媸" is very uncommon, and some people may not recognize it. Secondly, when people first see the name "Midnight Fa Yao", they may not know what the account means, so it is difficult to understand what the account says, which undoubtedly increases the cost of user education.

04. A good name is easy to spread

A good name should be easier to spread and should be catchy to read, making it easier for people to spread it by word of mouth. I have a friend whose official account name is "Linglongxin". When I first typed, I often made mistakes and typed it as "Linglongxin". Even when I want to recommend her account to others, I have to emphasize that "zero" is a capital zero. This will undoubtedly increase the cost of communication and the effect of communication will be greatly reduced.

Since a good official account name is so important, and we also know what characteristics a good name may have, then how to choose a good official account name? Here are 7 methods to share with you.

3. 7 ways to choose a good name

1. Analyze the audience characteristics and choose a name

When we create a new account, we definitely need to determine the account positioning , think about what content we write and who will read it. Therefore, we can analyze the attributes of target users, including their age, cultural background, gender ratio and other information, think about their common life and work scenarios, understand their spiritual needs and material needs, and then determine the account name.

If we want to create an account in the automotive field, how can we name it? We must have thought that the users who follow us must be interested in cars or have already bought cars.

In response to this feature, there is an account name in the industry that has achieved particularly good results. His name is "After I Have a Car". These four simple words reflect the main content of the account and also identify the target users it covers. Some people even imitated this naming method and created a public account called "After You Account" to provide services specifically for users who don't know how to operate a public account. They are doing very well so far.

2. Name with prominent keywords

Choosing a name for a public account is sometimes like giving a title to an article. It is best to keep it simple and direct. If we want to create an account in a certain field, we can directly combine the keywords received and add a noun and adjective combination. For example, well-known accounts in the financial field, such as "Kung Fu Finance" and "Bread Finance", all use the keyword finance. For example, accounts in the travel field, such as "Travel Together", "Feekr Travel", "Global Travel", etc., all highlight the keyword travel. There are many examples like this. This is a very practical and simple way of naming. You can try it.