Traditional Culture Encyclopedia - Tourist attractions - How to write a promotional video script_Promotional video script sample

How to write a promotional video script_Promotional video script sample

With the rapid development of China's economy, China's foreign investment promotion activities are becoming more and more frequent. One of the ways is to produce investment promotion videos. How to write the script of the promotional video? Below is a sample promotional video script, welcome to refer to it.

How to write scripts for promotional videos

1. Script writing-techniques

Writing scripts for promotional videos should be skillful, and you should pay attention to its application during the script writing process Scene identification techniques must conform to cognitive and logical rules, and shot assembly techniques must be rhythmic. The natural smoothness of the promotional video is reflected in the combination of shots and pictures. The picture of the promotional video needs to be compact and logical. Only in this way can the script play a more important role in the shooting process. A skillful script is a good script.

2. Script writing - time

The process of script writing is not unlimited. It is limited by rules and regulations, and time is an important one. The script should be written with the timing of the promotional video in mind. For example, a short promotional video should have fewer aimless long shots and more short shots that convey information accurately and quickly. Scripting should be timed to make effective use of shot delivery.

3. Script Writing - Sound

Sound is one of the three elements of a promotional video and occupies an important position in the promotional video. When writing a promotional video storyboard, when sound is needed and when music appears, this cannot be ignored. To blend in with the style of the promotional video. The atmosphere of the promotional video is achieved through sound. The sound is to express a certain realistic effect, and the music is to render the artistic atmosphere. Fully mastering the use of sound will make the promotional video more rhythmic and outstanding.

4. Script writing - pictures and explanations

The pictures are the visual transmission of the promotional video information, and the explanations complement the pictures. A large part of the smoothness and watchability of the promotional video is reflected in the picture. In the production of promotional videos, the picture is an important embodiment of the content, and the commentary is the statement of the content. The two should cooperate as naturally and harmoniously as possible according to the requirements of creativity and performance; it is especially important that the writing of the commentary should be practical and not arbitrary, and many corresponding scenes cannot be captured at all or even cost too much to shoot. . Here we should not only pay attention to the realizability of the picture but also the value ratio of the picture realization. Script writing, scenes and narration must be well thought out and organized.

In the process of shooting a promotional video, script writing is to establish the theoretical framework for the entire shooting and is the chief engineer for the implementation of the shooting, so it is crucial to do a good job in script writing. Promotional video script 1

Preface: UU is missing

1. Panoramic view of Shenzhen in the early morning

2. In front of the Civic Center, the huge UU billboard is bathed in the sun , the camera opens. The little girl in the bid film waved to UU on the billboard, inviting her to come down, and UU jumped off the billboard.

3. The little girl and UU held hands and were ecstatic and painted.

4. The location of the mascot billboard UU is left blank. Promotional video script 1. Accepting the mission

1. Similar to the opening of the American anti-terrorism blockbuster "24", the number "12" on the countdown board in the Civic Center flashes, but the difference is that the color is changed to red. (Note: The sound effects are exactly the same)

2. Shenzhen city, at 8:00 in the morning, there is a flow of people and cars going to work, landmarks, buildings with significant signs, Shenzhen Airport, and Railway Station.

3. Shenzhen Universiade logo. The office of the Universiade Executive Bureau is tense and busy.

4. A message appeared on the main computer screen of the Universiade: There are still 12 hours until the opening ceremony of the 26th Universiade. The Universiade mascot UU mysteriously disappeared. UU standard image. (The subtitles on this screen can be selected in different languages ??according to the country where the promotional video is promoted)

2. Emergency dispatch

5. Laboratory of Tsinghua University Shenzhen Graduate School. The cell phone of Sam, an American student in a white coat, rang, and a line of words appeared on the screen: "START HERE", and he left quietly.

6. Moussa, an international student who was windsurfing on the beach of Dameisha, suddenly heard the cell phone on his waist, and the screen displayed, "START HERE".

7. He was sketching in a Hakka house. Female college student Li Li's mobile phone rang, and the screen displayed, "START HERE".

8. "START HERE" giant sign. Sam, Li Li, and Musa descended from the sky and all landed in front of the sign.

9. Sam’s appearance appears. (Caucasian, short-sleeved shirt, suit trousers, black-rimmed glasses, elegant and highly educated)

10. Li Li’s appearance. (Yellow race, high ponytail, short-sleeved T-shirt, red shorts, dynamic and lively dream family)

11. Moussa’s appearance appeared. (Black, short-cropped hair, hip-hop style sportswear, young and fashionable)

12. The giant "START HERE" sign issues an instruction: Retrieve UU (the instruction is given by a voice.

The language depends on the country where the promotional video is promoted, and the voice is processed to look like a robot speaking)

13. Sam, Li Li, and Musa folded their hands, revealing the "Five Stars Out of the East" armbands on their wrists .

14. The three people raised their arms high, and the five golden words "Five Stars Out of the East" flashed with special effects.

15. The three people shouted in unison: "START HERE!" and ran away in three directions. (Starting from the theme music, it is recommended that the theme music of the promotional video be the repeated chanting of "START HERE".)

Three, three-person parkour

16. Sam's parkour route: Shennan The landmark buildings on the avenue, such as Diwang Building, Phoenix Building, City Hall, Concert Hall, Bookstore, China Merchants Bank, etc. Pay attention to Sam's interaction with the different professional groups in these buildings. It not only expresses the urban landscape of Shenzhen, but also shows the professional characteristics of the residents in this young city: white-collar workers, clerks, designers, civil servants, artists, etc. In the Civic Center Square, the mobile phone showed: "UU may be here." A group of boys and girls dressed as white-collar designers and civil servants formed a human wall and danced hip-hop, blocking Sam from passing. A girl grabbed Sam, and Sam danced with her. While bypassing the human wall, he said goodbye politely and continued parkour.

17. Li Li Parkour Route: Famous tourist attractions in Shenzhen, such as Golden Rust of China, Window of the World, Happy Valley, Eastern Overseas Chinese Town, Dameisha, etc. Pay attention to Li Li's joy and enjoyment with the people in these landscapes. It not only shows Shenzhen's green environment and tourism characteristics, but also shows the youth and joy in this young city. In Window of the World, Li Li's mobile phone displayed: "UU may be here." A group of actors of various colors formed a human wall to prevent Li Li from passing. They were tap dancing, and Li Li matched their rhythm, crossed the human wall step by step, and continued parkour.

18. Musa Parkour Route: Mass sports in Shenzhen’s famous stadiums, streets and parks. Pay attention to Li Dalong's joyful interaction with the sports crowds in these venues, showing the vitality of this young city, and at the same time showing Shenzhen's advanced sports facilities to the world. At the Shenzhen Stadium, Musa's mobile phone showed: "UU may be here." A group of athletes and cheerleaders formed a human wall to block the entrance, and they were doing a cheerleading dance. Each boy held up a cheerleader girl and spun it in the air. At this moment, Musa found that he was also flying into the air. When he looked back, he saw a super fat girl dragging his body and smiling silly at him. Musa showed another With a self-conscious and embarrassed expression, he immediately did a beautiful big split in the air, turned over with a kite, turned over the crowd, and continued parkour.

4. Parkour with everyone

19. Behind Sam, a team of people (that is, the group of white-collar workers in the Civic Center) parkour, looking for UU.

20. A team of people behind Li Li (the actors from Window of the World) were parkouring and asking passers-by about UU’s whereabouts.

21. Behind Musa, a team of people (the athletes and cheerleaders in the stadium) were parkouring and looking for UU.

22. Three groups of people gathered in front of the statue of Deng Xiaoping on Lianhua Mountain.

23. In front of the statue, a pair of elderly people wearing white Chinese clothes were doing Tai Chi.

24. Sam, Li Li, and Musa raised their heads at the same time.

25. The sky was full of sunset, and there was a colorful kite in the sky. On the ribbon of the kite was written a line: "UU was found on the eastern seashore."

26. Three teams of people folded their hands. , raised arms and shouted: "START HERE".

5. Mission accomplished

27. The eastern seaside, beach, empty and quiet. The lights of the harbor reflected on the sea, but it was still light.

28. At the beginning of the night, Shennan Avenue is busy with traffic.

29. Sam, Li Li, and Musa used parkour skills to quickly fly over overpasses, tunnels, and viaducts. All roads leave rivers of light. Ambilight.

30. The little girl and UU are waiting in focus.

31. A bottle drifted in from the waves.

32. The little girl and UU picked up the drift bottle impatiently.

33. The little girl was so surprised that she picked up the drift bottle and uncorked it. She saw a receipt from the last person invited to participate in the Shenzhen Universiade.

34. Sam, Li Li, and Musa found UU and the little girl falling from the sky.

35. Sam, Li Li and Musa reported to the Universiade Executive Bureau: "UU found".

36. Universiade Bureau staff high-fived and cheered. The red subtitles on the display screen read: There are still 10 minutes left until the opening of the 26th Universiade. Sam, Laurie, and Li Dalong held the little girl and flew into the sky.

37. The little girl holds the UU in both hands.

38. The brightly lit opening ceremony of the Universiade.

39. Sam, Li Li, and Musa protected the little girl as she parachuted into the stadium.

40. The little girl let go of UU, the audience cheered, and fireworks flew into the sky.

41. Subtitles appear on the background of fireworks: "20__, gather in Shenzhen" Promotional video script 2

Background video:

A rotating annual meeting of Ningdu Prefecture people Celebration pattern

The text about the people from Ningdu Prefecture slowly rose from the bottom of the screen.

When the text gradually rose, the male host began to read the text on the screen in a passionate tone to the script.

Background music:

Pirates of the Caribbean movie background music

Major events in the development of Ningdu Prefecture People’s Network

September 8, 20__ , under the planning of Dai Dian and Qin Ning, and with the help of many fellow residents of Ningdu, Shenzhen, the Ningdu Prefecture People Network was registered in Shenzhen and successfully launched. Yi Mianhushui, website design director and hardcore member, designed the first logo for the website. The name of the website "Ningdu People" means that we look up to the ancients of Ningdu and inspire the younger generation to make more contributions to the development of Ningdu.

On April 8, 20__, the "Wenxiang Poetry Country" section was officially launched at the request of the moderator Yi Qian. Its establishment means that Ningdu Literature is known as the "Wenxiang Poetry Country" Entering the era of Internet interaction has opened up new ideas for the development of the Ningdu folk poetry magazine "Cuiweifeng Poetry Magazine".

At the end of 20__, the website proposed the first five-year plan for development, and regarded the spirit of humanistic care as the main service purpose of the website in the first five years. Li Xinping became the first beneficiary of Ningdu Prefecture People’s Network to donate through the power of the Internet. It pioneered online charity donations in Ningdu. At the same time, 1,675 new registered members were added to the network.

In June 20__, the website re-planned the section settings, positioned customer needs, and opened up many sub-columns under the large section. At the same time, the second logo of the website made its grand debut.

In October 20__, people from Ningdu Prefecture carried out the charity activity of "Visiting Left-behind Children", which received a lot of support from netizen members and local netizens. The website has become a large-scale local community website that ranks first in popularity and top three in searches. In December, the Ningdu Prefecture Club was established in Ningdu and carried out a series of activities to deepen the relationship with local members. In this year, the website held its first annual meeting in Ningdu, becoming the first local website to hold a large-scale annual meeting. The number of registrations increased by 2,100.

In 20__, the website was fully upgraded and became a comprehensive community integrating forum, mall, personal space, games and entertainment. Further strengthen the convenient service functions of the website. After the May 12 Wenchuan earthquake, the Ningdu Prefecture Club actively held charity sales in conjunction with the New World Store. And gradually took on the advertising business, establishing cooperative alliances with the local badminton association and Zhufeng Outdoor. Ningdu TV Station has repeatedly reported on various activities held by Ningdu Prefecture People Network in Ningdu.

At the end of 20__, the website held its second annual meeting in Ningdu, with nearly two hundred participants. The number of registered people increased by more than 3,500.

In 20__, the website purchased a dedicated server, which solved the problem of inconvenience caused by renting space. Each community section Bazhu actively plans and launches activities such as community flowerbed grass selection, on-site auctions, online photography contests, audio and video reviews, etc., which further enhances the interactivity within the forum. At the same time, groups of fellow villagers from other places such as Shanghai, Shunde, Wenzhou and other places have actively carried out activities and become a force that cannot be ignored outside the website.

In 20__, due to appeals from netizens, the website held a two-week online donation event and raised more than 7,400 yuan in donations. In the same year, the website achieved initial success in building a communication bridge between the people and the government. The number of registered people increased by more than 7,800.

Ningduzhouren.com currently has about 16,000 registered members, with potential users accounting for 85% of Ningdu’s netizens. The page’s daily PV volume

exceeds 60,000, with an average daily The number of posts exceeds a thousand! Everything is inseparable from the efforts and support of every member. Let us celebrate our Ningdu people with the warmest applause.

After the subtitles end, the screen returns to the rotating stage background, and the background music is turned up loud and maintained for ten seconds. Promotional video script 3

Dawenkou Town Central Primary School

July 20__

(Commentary) 6,000 years ago, the ancient Dawenkou people The miracle of survival and the splendid Dawenkou culture have been created here. The ancient Dawenkou River has given birth to the hard-working Dawenkou people from generation to generation. Since ancient times, Qilu and Qilu have fought for Wenyang, the land blessed with civilization. In this fertile land, on the banks of the Dawen River, a brilliant new star of education shines; in the ever-changing Dawenkou Town, an enterprising school has emerged. Here is where the young eagle spreads its wings; here is the stage where dreams take off.

(Camera: Dawenkou Heritage Museum, the scenery of Dawen River, overlooking the campus from high altitude, showing the close-up of "laying the foundation of a happy life with responsibility and love", the flag-raising ceremony, accompanied by the sun gushing out, launching the publicity (Title of the film)

(Commentary) This is a campus filled with the sound of books, a paradise for nurturing new buds, and a cradle for ideals. This is the Central Primary School of Dawenkou Town, Daiyue District.

(Shot: sunny, from far to near, showing the school gate and name, and the smiling faces of students entering the campus)

Chapter 1: Fragrant Campus

Dawenkou Town Central Primary School was newly built in June 2004. The school covers an area of ??23,600 square meters, with a green area of ??more than 6,000 square meters and a construction area of ??7,200 square meters. It currently has 12 teaching classes and 589 students; student enrollment rate, The consolidation rate and graduation rate are both 100%. There are currently 28 faculty members, including 22 senior primary school teachers, 9 city-level outstanding teachers, outstanding head teachers, and teaching talents. The school has a unique geographical location. The campus is full of flowers, green grass, surrounded by trees, and full of vitality; teaching buildings, office laboratory buildings, and teacher apartments are scattered

in a well-organized manner; network systems, multimedia teaching systems, and monitoring systems , campus broadcasting system, library, laboratory, slag track and other school buildings and supporting facilities are all available. The exquisite calligraphy and painting works jointly created by teachers and students and the window posters with novel ideas and rich content are unique and elegant, and are pleasing to the eye. Traditional cultural education, classic recitations, famous sayings and aphorisms can be seen everywhere, just like fragrant flowers and herbs dotting every corner of the campus, so that every detail can have a spiritual dialogue with you. Here, the elegant and pleasant campus environment is integrated with the rich flavor of the times, and man and nature develop harmoniously under the modern education concept.

(Camera: The school appearance and the construction of each department corresponding to the text)

Chapter 2: The Cradle of Famous Teachers

The school attaches great importance to the construction of a team of famous teachers , providing opportunities and platforms for the growth of famous teachers through various channels and measures such as professional training, continuing education, and study abroad. The school attaches more importance to the training of young teachers, allowing them to be tempered through various studies, practices, and competitions.

(Scene: Teachers in the teacher’s office studying teaching materials, correcting homework, and communicating with each other)

Teachers are young and strong, dedicated and devoted to their jobs, and study hard. They provide full coverage of high-quality education in Daiyue District In the process of continuous advancement of the project and the Dawenkou Famous Teacher Project, we are determined to make progress and give full play to individual and collective wisdom and talents. "The edge of a sword comes from sharpening, and the fragrance of plum blossoms comes from bitter cold." It is precisely because every teacher has the professionalism of lifelong teaching, the spirit of exploration of hard work, the fighting spirit of unwillingness to lag behind, and the dedication of regardless of gains and losses, that they can win for the school. Countless accolades.

(Scenes: Teachers’ demeanor in class, cordial conversations with students, tutoring, etc.)

In recent years, teachers have actively participated in various teaching skills competitions and won more than 15 awards at the district level or above For several times, more than 20 teachers’ papers have won awards at or above the municipal level, and several teachers have been rated as key teachers or advanced teaching individuals at the municipal and district levels. The strong teaching staff has become a boost to the spirit of many students, and its strong educational synergy has promoted the long-term and high-quality development of the school.

(Scenery: Display of various award certificates)

Chapter 3: Establishing morality and building people

The school is guided by the Scientific Outlook on Development and adheres to the " The purpose of running the school is to provide high-quality education that satisfies the people and educate socially qualified development talents. It always implements the education concept of "serving students' development and laying the foundation for students' success", comprehensively implements quality education, vigorously promotes educational innovation, and advocates environmental education. , build a harmonious campus, and truly implement the goal of cultivating students with "healthy psychology, sound personality, strong body, and excellent grades."

(Scenes: The school philosophy page, the scene of the leadership team meeting, the scene of students studying seriously)

Education is people-oriented, and moral education comes first. The school continues to explore and improve new ways of moral education and find new methods. The moral education class meeting with a clear theme is both educational and entertaining, watering the flowers of upward and good moral education in each student's heart; the "Speech under the National Flag" at the weekly morning meeting enlightens the students' minds and nourishes them. Students' hearts; the implementation of moral education themed activities such as traditional culture, classic recitation, festival education, and gratitude education standardizes students' daily behaviors and promotes students to develop good learning and living habits. Various forms of moral education activities, like the spring rain that "moistens things silently", cultivate students' sentiments, shape students' personalities, and promote the healthy growth of each student.

(Scenes: moral education class meetings, speeches under the national flag, classic recitation, disciples’ rhythmic exercises, various speeches and other corresponding scenes)

The construction of excellent school culture creates science The harmonious educational environment promotes the formation of a civilized and progressive school spirit, and various honors are as fragrant as fruits. In the past two years, students have achieved remarkable results in participating in various activities and competitions. The student football team has represented the entire district in municipal competitions many times and achieved excellent results. (Scenes: student award-winning certificates, scenes of student performances, group photos of football players)

Chapter 4: Fruitful results

Chasing the wind and the moon to create the future, the spring and autumn are in the apricot world. The hard work and sweat have poured out the fruits of quality education. In 2010, the school was named a "Municipal Standardized School" and this year a "Provincial Standardized School" will be created.

The school has been rated as the "District Education and Teaching Advanced Unit" for eight consecutive years. In 2010, the school was rated as the "Shandong Province Scientific Project Experiment Demonstration School". The school's education and teaching quality has ranked first in the town for eight consecutive years.

(School Honor Display)

The development of Dawenkou Central Primary School cannot be separated from every educator who is hardworking and persistent in pursuit, nor can it be separated from a sincere, united and enterprising educator. 's leadership team.

(Scene: scene of the leadership team meeting and discussing)

The principal’s passionate speech: (simultaneous voice) (content of the speech omitted)

“The road is long. I will explore far and wide. "Dawenkou Town Central Primary School will comply with the development of Dawenkou culture and the leap-forward development of Dawenkou's bright future, and achieve a qualitative leap and new take-off. Looking to the future, although there is a long way to go, we are even more proud and ambitious.

In this era full of opportunities and challenges, Dawenkou Town Central Primary School, which is pioneering and advancing with the times, has set sail on the sea of ??quality education reform and will surely ride the wind and waves towards a better tomorrow!

(Scenery: a full view of the school, a scene of a sailing boat splashing in the sea, etc.)