Brief introduction of tourism case analysis

The book is divided into four main parts: tourist destinations, leisure facilities, the impact of tourism on society, culture and environment, and employment in tourism. Each chapter has an outline and four unique cases. There are a lot of exercises at the end of each chapter. The purpose of designing these exercises is not only to test students' understanding of the case, but also to encourage them to apply their knowledge, skills and understanding to solve the problems puzzled by tourism professionals and tourists.

Tourism, travel and leisure have created a large number of employment opportunities, which is why tourism, as an important discipline, has been paid more and more attention. As a "emerging" industry, this industry has the characteristics of rapid changes in working environment and needs careful planning and management. This book adopts the form of case study to help students understand the operation, development and transformation process of a tourism enterprise. In the case, marketing, customer service, activity planning and management, health and safety, environmental impact and protection are inserted for students to understand easily. The case analysis of this book aims at the advantages and disadvantages brought by tourism and tourists, puts forward higher challenges to students and guides them to seek various ways to do a good job in tourism service. The purpose of writing this book is to provide background knowledge for students majoring in tourism and help them understand the current situation of tourism development.