What are the hot spots for consumption during the Spring Festival?

During the Spring Festival, my country’s market is full of flavor and consumption. According to monitoring by the Ministry of Commerce, from New Year’s Eve to the sixth day of the first lunar month (January 27 to February 2), retail and catering companies across the country achieved sales of approximately 840 billion yuan, an increase of 11.4% compared with last year’s Spring Festival Golden Week. So, what are the specific consumption hot spots during the Spring Festival, and where does everyone spend their money?

Tourism: Total revenue of 423.3 billion hit a new high

Nowadays, the Spring Festival holiday has become the "prime time" for Chinese people to travel abroad. Relevant data shows that during the Spring Festival, Chinese citizens travel abroad The total number is about 6.15 million, a year-on-year increase of nearly 7%. The surrounding Asian countries have become the first choice destination for people to travel abroad. The intensive consumption of Chinese people during the Spring Festival has even had a worldwide impact. In order to meet the needs of Chinese tourists overseas, some countries and regions have launched "Year of China" themed tourism products or related activities.

Domestically, the country received 344 million tourists, a year-on-year increase of 13.8%, and achieved total tourism revenue of 423.3 billion yuan, a year-on-year increase of 15.9%. Among them, although first-tier cities such as Beijing, Shanghai and Guangzhou are regarded as "Spring Festival ghost cities" in people's eyes, the actual situation is not like this - during the seven-day Spring Festival holiday, Beijing *** received a total of 9.608 million tourists, an increase of 4.6% over the same period last year; Shanghai ***It received 4.45 million tourists from home and abroad, a year-on-year increase of 10.9%.

Shopping: 286 million purchases

During the Spring Festival this year, in addition to various forms of consumption-promoting activities organized by various local commerce authorities and commercial enterprises, some e-commerce The platform has also launched activities such as the "Online New Year Goods Festival" and "No Closing During the Spring Festival". Online purchasing and home delivery of New Year goods have become a new trend. During the Spring Festival, traditional new year products, green food, seasonal clothing, gold and silver jewelry, smart energy-saving home appliances, new digital products and other products are hot-selling.

With the development of "Internet +" and changes in consumption concepts, credit card consumption has gradually become the main payment method for people during the Spring Festival. Relevant statistics show that in the six days before the Spring Festival holiday, the number of transactions on China UnionPay's entire network was 286 million, with a transaction value of 378.7 billion yuan, a year-on-year increase of 10.7% and 48.8% respectively. This means that the transaction amount in the six days has exceeded the seven days of the Spring Festival last year. The transaction volume during the holidays was 312.1 billion yuan. Daily consumption such as shopping, tourism and travel are still hot spots during the Spring Festival.

Red envelopes: 46 billion non-stop grabs

Although Alibaba and Tencent have previously stated that they will downplay the “red envelope war” during this year’s Spring Festival, grabbing red envelopes on mobile phones seems to have become a popular way for people to celebrate the New Year. A "habitual action". Relevant reports released by WeChat show that from New Year’s Eve to the fifth day of the lunar month, the total number of red envelopes sent and received on WeChat reached 46 billion, an increase of 43.3% year-on-year. On New Year’s Eve alone, the number of WeChat red envelopes sent and received by people nationwide reached 14.2 billion.

The number of red envelopes sent is closely related to the local economic development level, population density and other conditions. The popularity of grabbing red envelopes on the mobile terminal has not diminished, which shows that the mobile payment business has been deeply rooted in the hearts of the people and has been widely used by the public. application.

Entertainment: A good start with a box office of 3.3 billion

Watching movies, watching dramas, visiting temple fairs, playing in the ice and snow and other activities are popular choices for people to celebrate the Spring Festival, especially the movie market ushering in 2017 A "good start". According to relevant statistics, the box office of Chinese movies during the seven-day Spring Festival holiday this year reached 3.347 billion yuan. Among them, the release of Lunar New Year films such as "Kung Fu Yoga" and "Journey to the West: Conquering the Demons" made the box office hit a record high in a single day on the first day of the first lunar month.

However, it is worth noting that while the box office is rising, the ratings of newly released movies during the Spring Festival are generally low, or there is serious polarization in movie viewing reviews. After coming out of the Lunar New Year period, the domestic film market may still be facing challenges in 2017.

In addition to movies, the National Center for the Performing Arts, China Children's Art Theater, Shanghai Dramatic Art Center and other theaters are full of performances; Beijing's Temple of Di Temple and Longtan Temple Fair received 1.61 million tourists in the first five days of the Spring Festival holiday; Various ice and snow activities held in Hebei, Heilongjiang and other places also attracted a large number of tourists.

After looking at so many hot consumer areas mentioned above, the consumer market during the Spring Festival in 2017 can be said to be very prosperous.

So, how much money did you spend during the Spring Festival and what did you spend it on?