Introduction to the strategic management of tourism enterprises

It mainly has the following four characteristics: First, it is advanced. During the compilation process of this textbook, we try to use the latest research results at home and abroad as the theoretical basis to introduce advanced management methods. The second is systematicity. The contents of each chapter of this textbook include basic issues of strategic management. In the analysis and discussion, there are not only advanced strategic management concepts and basic principles of strategic management of tourism enterprises, but also practices and methods of strategic management of tourism enterprises. The third is practicality. Most of the issues covered in this textbook are practical and cutting-edge issues in the strategic management of tourism enterprises. During the compilation process, the editor not only focused on the introduction of advanced Western management theories and experiences, but also paid more attention to the actual strategic management of Chinese tourism enterprises. The research, ideas and methods proposed have good guiding significance for the strategic management of Chinese tourism enterprises. The fourth is inspiration. A certain number of thinking questions, exercises and case analysis questions are arranged at the end of each chapter of this textbook to help students review and master the content of each chapter and inspire students to further think and research.

Author: Edited by Ma Guishun

ISBN: 10th [7503232552] 13th [9787503232558]

Publisher: China Tourism Publishing House

Publication date: 2008-1-1

Price: 18.00 yuan