There are several aspects to summarize tourists’ shopping motivations

Tourists' purchase of certain commodities is determined by their purchasing motives. Understanding tourists' purchasing motives is the prerequisite for providing good tourism shopping services. Because the individual backgrounds of tourists vary widely, their shopping motivations are diverse. In summary, they include the following aspects:

1. The psychology of commemorative motivation is very traditional and typical . This shows that tourists have a strong interest in tourism products with ethnic characteristics, local characteristics, aesthetic value and commemorative value in other places, and they buy them as gifts to take home to relatives and friends or keep as travel souvenirs to deepen their feelings about the travel experience. Let's take the East China line as an example. We go to Yuhuatai in Nanjing to buy Yuhua stones; we go to Yixing in Jiangsu to buy purple clay teapots, etc.

2. Gift motivation People buy travel goods when they travel. In addition to the above-mentioned motivations for keeping as souvenirs, there is another reason for giving to others. Reciprocity is a traditional Chinese etiquette, so tourists will also buy travel products as gifts to relatives and friends. For example, take the Kinmen kitchen knife in Xiamen. Not many Wenzhou people go to Xiamen to buy kitchen knives, but when Wenzhou people give it to relatives and friends as a gift, it will have different effects (details are omitted)

3. Novelty motivation With the improvement of living standards, many tourists nowadays are very curious, like to be new and different, and pursue self-worth. Fashionable, novel or unique products can best satisfy their pursuit of novelty and individuality. This type of tourists does not pay attention to the practicality and price of the goods, but pays more attention to the shape, color, style, appearance, etc. of the goods. They are sensitive to advertising and social trends, and are easily dominated by emotions.

4. Practical motivation This kind of psychology is characterized by focusing on practicality and benefits. Tourists with this mentality pay attention to the use value and quality of goods, and the prices must be economical. They are careful and prudent when shopping, and are not easily affected by appearance, packaging, trademarks and advertising. These common tourist shopping psychology are often intertwined. When shopping, tourists often hope that tourist products can bring them various benefits. satisfy. (2) Analysis of tourist shopping behavior 1. Shopping behavior of elderly tourists

People generally refer to people over 60 years old as the elderly. They rarely make impulse purchases. When it comes to the demand for tourism commodities, the practicality of tourism commodities should be regarded as the first purpose of purchasing commodities. They emphasize economy and practicality, comfort and safety, reliable quality, and ease of use. As for the style, color, packaging and decoration of the products, they are given secondary consideration. 2. Shopping behavior of female tourists

Female tourists are more proactive in their purchasing behavior (while men’s purchasing behavior is often passive, such as being entrusted by others) ). In addition, one of the psychological characteristics of women is that they are rich in emotions, change their mood quickly, and are rich in associations. Because

their purchasing behavior is highly emotional. 3. Shopping behavior of intellectual tourists

Intellectual tourists are more interested in tourism products with a strong cultural flavor, and pay special attention to the artistry of tourism products

and their preservation value. Intellectual tourists have strong autonomy when purchasing travel products. Most of them are willing to choose their favorite products by themselves. They are wary of introductions and recommendations from service staff and are wary of advertisements and other advertisements. Publicity

Also has strong evaluation skills. In addition, they show high rationality in their purchasing behavior and are less affected by social fashion and fashion

and other factors. In addition to analyzing tourists' shopping psychology, tour guides must also provide product explanations and services. 1. Introduce the basic characteristics of the product (1) Introduce the product knowledge such as the origin, quality, use value, cultural and artistic value of the product. (2) The explanation is true and objective. The above two points are the most basic introduction to product knowledge and are also the conventional introduction methods. 2. Targeting different tourists (1) Targeting tourists of different genders. Taking tea as an example, we can tell female friends that tea can be used for anti-aging and beautifying; to male friends, we can introduce tea to treat pharyngitis and other uses. (2) For tourists of different age groups, take tea as an example (tour guide's words are omitted) (3) For tourists of different intellectual classes, take tea as an example (tour guide's words are omitted) 3. Move people with emotion. For example, a tour guide says: ’s: Dear group members: In a summer vacation group I just led, there was a mother and daughter. Her daughter has just been admitted to college. To reward her daughter and to say goodbye to her, her mother specially accompanied her on a trip to East China.

My mother didn’t buy anything at the shopping store along the way. My mother told me that there was no shortage of everything at home. Later I learned that their family’s income was very low, so they were very frugal along the way. I was touched by how this mother managed to squeeze out money to take her daughter on a trip despite financial constraints. This is maternal love.

What moved me even more was that at the Hangzhou Silk Factory, I unexpectedly discovered that this mother had bought a silk quilt for her daughter. My mother said to me, do you know the name of the quilt factory? I shook my head and said I didn't know. She proudly said, "It's called the Quilt Factory." Being submissive means a lifetime of happiness. So I bought a quilt for my daughter, hoping that she would be happy throughout her life.

She will leave us soon and go to college. I hope she can feel the warmth of the silk quilt when she sleeps in bed every night and think of her parents' love for her. Her words moved all the parents in the car. As a result, no one wanted to miss the opportunity to make their children happy for a lifetime, so they all bought a silk quilt at the Hangzhou Silk Factory.

Once there is a reason for buying something, it will be particularly memorable.

If you know the price of silk quilts on the market, without me telling you, you will buy one at Hangzhou Silk Factory, or even 3-5 quilts to take home. Because the prices of manufacturers here are cheaper than those on the market. Many. If you don’t know, let me introduce it to you:

At present, the quilts we cover mainly include natural fiber quilts and regenerated fiber quilts. For example, silk quilts are the best and most expensive among natural fiber quilts, with the market price ranging from 1,000 to 2,000. It sells for 500 to 1,000 here. Others include wool quilts, down quilts, etc. Regenerated fiber quilts include chemical fiber seven-hole quilts, artificial wool quilts, artificial camel hair quilts, etc. The biggest advantage of silk quilts is their good skin-friendliness. Comfortable and soft. It does not generate static electricity.

I used to cover myself with a quilt. In the winter, when I slept until midnight, the quilt was very cold. Both people were trying to grab the quilt, so I felt that the size of the quilt was too small. Later I bought a silk quilt, which was spacious and warm, and now I can never live without it. Human beings are really animals that can only live from bad days to good ones, but cannot live from good days to bad ones. Once you put it on, you can't leave it.

My children have been reading it since they were little. Every time he changed schools, he had to buy a new quilt. It turned out that he thought the quilt was too bulky and refused to take it home, so he gave it to his classmates at school. Later I bought him a silk quilt, but he couldn't bear to throw it away. First, the quilt is only as big as a small handbag when packed, so it is very convenient to carry. Second, the quilt is very expensive and I can’t bear to throw it away.

So I have a very good impression of silk quilts, and I can say that I have a soft spot for them. What do you think? If we can understand the psychology of different tourists well and carry out appropriate promotion, then tourists will also buy their favorite travel products.