What is the connotation and purpose of regional tourism resources integration?

Looking back on the development of tourism in China, the competition in the tourism market has developed from scenic spot competition, urban competition and route competition to the joint competition stage of regional tourism economic integration. Innovation and regional alliance have become the two major themes of China's tourism development in the 2 1 century. Therefore, it is not only the inherent requirement of regional tourism development, but also the inevitable choice for all regions to achieve a win-win situation to integrate regional tourism resources, highlight their characteristics and form a joint force of regional tourism development.

The integrated development of regional tourism resources refers to the process of overall planning, systematic development and linkage development of various related resource elements in the region according to the overall goal of regional tourism development and the supply and demand situation of tourism market, with the focus on improving regional tourism competitiveness, so as to ensure the integrity, systematicness and overall coordination of regional tourism resources development and make it a whole with unified functions, so as to maximize the market value and comprehensive benefits of regional tourism resources.

However, in the process of regional tourism resources integration, due to administrative divisions, local interest competition and other constraints, there are still some deviations in the understanding of the main body and content of regional tourism resources integration, which undermines the systematic development of regional tourism resources, makes the integration of regional tourism resources unable to proceed smoothly, and also affects the development of regional tourism economy. The key issues of resource integration and development planning are as follows:

1. The purpose of resource integration and tourism development is to develop tourism economy. The key to the development of tourism economy is whether tourists can stay in tourist destinations for a long time, whether tourists can consume rationally and form large-scale consumption.

Whether tourists can stay for a long time is mainly influenced by three factors. First, whether they have enough tourist attraction and can meet the needs of tourists in many ways; Secondly, whether there is a mature tourism industry, good tourism reception and good urban tourism atmosphere; Third, whether there is a service level full of humanistic care and the friendly attitude of the destination people.

It is not a good idea for sustainable development to improve the consumption level of tourists only by increasing the rigid income such as ticket income and room income. It is necessary to make tourists' consumption appear in all aspects of the industrial elements of tourist destinations and in the tourism supply of the whole society. We should pay attention to continuously expanding the proportion of flexible income, especially the income from shopping, entertainment, catering and leisure and fitness, so as to stimulate consumption and form economies of scale in tourism.

2. Enhance the tourism function of the city. Different cities will have different characteristics in shaping the image of tourist cities. However, in the process of resource integration and tourism planning, we should consciously and continuously enhance the tourism function of the city, so that the city will gradually become a tourist destination city.

Of course, not all cities can become tourist destination cities, which requires some traffic conditions, regional conditions, image conditions, tourism industry development conditions and so on. However, once we make up our minds to develop tourism and plan the integrated development of resources, we must consider the tourism function of the city, otherwise it may be contrary to our original intention of developing tourism. When enhancing the tourism function of the city, the first thing to consider is to shape the image of the tourist city, because the image is a stepping stone to open the market and the image is an important factor to induce tourists to travel.

Entering the market depends on strong promotion.

Since the value of resources is realized in the market, developing the market is an indispensable part of tourism planning. Without strong promotion, it is impossible to open the market door. What is a strong promotion action? Mainly in three aspects: first, there must be sufficient funds to ensure; The second is to have a highly targeted market target, and the third is to have a lively promotion form. The form of promotion should inject a lot of cultural connotations to make it have a strong appeal.

4. Cultural choice in resource integration.

Generally speaking, the integration of natural resources is relatively easy, because most natural resources exist in the form of materialization, although culture needs to be injected into the integration, so that natural resources can gain more in the aesthetic process.

The integration of human resources is relatively difficult, mainly because of the easy choice of culture and the similarity and intersection of cultural phenomena in this area and adjacent areas. Because the choice of culture is often self-centered, including the understanding of local historical sites, historical figures, folk customs, festivals, religious beliefs, legends and stories, people often feel good about themselves. We can't proceed from the needs of tourists, which will lead to self-righteous results and then affect planners. Finally, the integration of cultural tourism resources has become a difficulty and obstacle in the implementation of the plan. We should be cautious about the cultural choice in tourism integration and consider it in a larger scope to avoid similarities. While promoting excellent traditional culture, we should also consider the influence of modern culture on tourists' demand. Once the cultural choice is determined, we must work hard on cultural expression and cultural appeal.

5. Resource integration is not only for development and utilization, but also for better protection of the integration of resources and tourism resources, which is undoubtedly for development and utilization. However, if there is no protection, the behavior of development and utilization will cause waste, destruction or even disappearance of resources, and then development and utilization will lose its object or reduce its value.

Resources are precious wealth for human survival and development, and it is also a waste of resources if they are not developed and utilized. But indiscriminate development and utilization will destroy the foundation of human survival and development. So protection is very important at any time, especially in the process of resource integration. However, in the process of resource integration, the development and utilization of resources have had some constructive effects on the originality of resources. The key is to grasp the degree of influence. When the degree of influence directly threatens the integrity of resources, especially the core resources, which can be called the most valuable resources, the development and utilization should be cautious, and protection should rise to the first place at this time.