How to promote the healthy and sustainable development of tourist passenger transport in the Yangtze River

The Yangtze River Economic Belt is an important axis in the economic map of China, starting from Shanghai in the east and reaching Yunnan in the west, involving Yunnan, Sichuan, Chongqing, Hubei, Hunan, Jiangxi, Anhui, Jiangsu and Shanghai. In fact, it has been nearly 30 years since the strategic concept of the development of the Yangtze River Economic Belt was put forward and upgraded to a national strategy. The strategic orientation of the Yangtze River Economic Belt is: first, relying on the Yangtze River Delta urban agglomeration, the middle reaches of the Yangtze River urban agglomeration and the Chengdu-Chongqing urban agglomeration; The second is to become the three major shipping centers of Shanghai, Wuhan and Chongqing; The third is to promote the development of the hinterland of the middle and upper reaches of the Yangtze River; The fourth is to promote the "two ends" development and opening up, namely, Shanghai and China-Pakistan (Pakistan) and China-India-Myanmar Economic Corridor. Relying on these four orientations, China will eventually expand its economic development space and form a new supporting belt for transformation and upgrading.

The Golden Waterway of the Yangtze River is the most navigable waterway, which runs through the east, middle and west. It is necessary to use the golden waterway to string up the "pearl chain" of the Yangtze River Economic Belt. In the future, the pattern of regional economy will be that the coastal areas, the border areas and the Yangtze River basin will simultaneously promote opening up and development, forming a situation of integrated development of the eastern, central and western regions; The Yangtze River Economic Belt will serve as an important axis connecting the east and the west and become a link of interaction and transmission. It is of great and far-reaching strategic significance to promote the construction of the Yangtze River Economic Belt, which is the overall strategy to promote the comprehensive revitalization of the eastern, central and western regions.

First, the state strives to build a three-dimensional tourist belt from the upper reaches to the lower reaches of the Yangtze River.

Modern tourism is a sunrise industry, which has become a strategic pillar industry of the national economy and a sustainable development industry in line with Scientific Outlook on Development. China's cruise economy has great development potential, and cruise vacation and quality tour are the direction of modern tourism transformation and development. The state will build a golden waterway in the whole Yangtze River basin, and relevant tourism planning and supporting policies have been issued by the industry authorities and the city governments along the Yangtze River. Cruise tourism in the Yangtze River will usher in a new round of development opportunities, which will play a very good role in promoting the construction of the Yangtze River Economic Belt.

As a high-end industry of tourism, cruise industry develops with the continuous growth of national economy. After 30 years of development, the Yangtze River cruise tourism has been growing. It is a sunrise industry with market, prospect, benefit and sustainable development. It has the characteristics of sustainable utilization of resources, sustained market demand and extended industrial development, and has good economic and social benefits and huge development space. With the improvement of the Three Gorges Dam project, the water level reached1.75m, and the cruise industry of the Yangtze River ushered in a new round of industrial upgrading. The 10,000-ton luxury cruise ship has become the main force in the cruise industry, and the route from Chongqing to Shanghai is unimpeded, with Wulong, Ghost Town, Baidicheng, Three Gorges Dam, Wudang Mountain, Yellow Crane Tower, Yueyang Tower, Lushan Mountain, Dongting Lake, Poyang Lake, Taihu Lake and Tengwangge along the way. The tourism resources of the Yangtze River are distributed along the Yangtze River waterway and closely related to each other. Cruise ships can string together the natural scenery and human resources along the coast to create a golden tourism belt, which is much more effective than relying solely on provinces and cities to develop tourism.

Shao Qiwei, director of the National Tourism Administration, once said that the National Tourism Administration is building a three-dimensional tourism belt in the upper, middle and lower reaches of the Yangtze River. In recent years, the capitals of the four provinces of Hunan, Hubei, Jiangxi and Anhui have held consultations around the theme of "Yangtze River Economic Belt, Four Provinces Traveling in the Middle Reaches", and the four cities will cooperate in many fields. Tourism resources have less energy consumption and less environmental pollution, which meets the requirements of green environmental protection in the Yangtze River Economic Belt. Its driving ability is strong, and the industrial chain extends to all aspects of society, which can drive the all-round development of agriculture, industry and service industry. Moreover, tourism resources are highly complementary, and there are fewer administrative barriers compared with other industries. Provinces and cities along the Yangtze River can push products and send customers to each other to achieve benign interaction. Developing cruise tourism can promote the overall improvement of local service level, further optimize the investment environment and promote the construction of the Yangtze River Economic Belt.

The Yangtze River tourist belt has a large area, and it is not easy to coordinate the development among provinces and cities and between the upper, middle and lower reaches. It is necessary to formulate relevant supporting policies at the national level to promote coordination between localities. For example, the four provinces of Hunan, Hubei, Jiangxi and Anhui are connected by mountains and rivers, with outstanding people and rich tourism resources. There are 23 national 5A scenic spots and nearly 300 4A scenic spots in the four provinces. "Three famous buildings, three famous lakes and ten famous mountains" are well-known at home and abroad. Under the background of the opening and development of the Yangtze River Economic Belt and the urban agglomeration in the middle reaches of the Yangtze River becoming a national strategy, tourism urgently needs to realize regional linkage in order to better play the role of engine and link. With the realization of the "Wuhan Understanding" and the signing of the "Changsha Declaration", the cooperation between Hunan, Hubei, Jiangxi and Anhui provinces in building the "Middle Triangle" of the Yangtze River Economic Belt has become closer and more frequent. The Agreement on Tourism Development Cooperation between Urban Agglomerations in the Middle Reaches of the Yangtze River and Changsha, Hefei, Nanchang and Wuhan signed on 20 13 proposes that the four provinces should open up the tourism market, integrate and launch characteristic tourism routes, build regional tourism brands, improve regional tourism services and promote the transformation and upgrading of the tourism industry.

Second, the cruise tourism industry will be a beautiful business card for the opening of the Yangtze River Economic Belt.

Tourism has obvious low-carbon characteristics, less resource consumption and less environmental pollution, which is a sunrise industry in line with the ecological civilization construction in the Yangtze River Economic Belt. From an industrial point of view, cruise tourism has a stronger driving function. Tourism consumption integrates travel, transportation, food, housing, shopping and entertainment, and the industrial chain extends to all aspects of society, which is the leading industry to stimulate domestic demand. Tourism will become a link between population mobility and regional exchanges. By pushing products and sending tourists to each other, the provinces and cities in the Yangtze River Economic Belt can gather a large number of people in the Yangtze River basin and realize the interaction between cruise ships, tourists, scenic spots, travel agencies and other industrial chains and cities. Cruise tourism will become a beautiful business card for the opening of the Yangtze River Economic Belt.

Third, strategic restructuring promotes the transformation and upgrading of cruise tourism.

In order to better integrate resources, the theme image, resource development, marketing and regional cooperation of Yangtze River cruise tourism should be conducive to maintaining the unity and integrity of this brand. At present, a major breakthrough has been made in the construction of tourism transportation in the Yangtze River Basin, and a three-dimensional tourism transportation network with fast, comfortable, safe and ecological air, rail, land and water transportation projects has been formed. Realized barrier-free tourism. Cruise, scenic spots, restaurants, accommodation, vehicles and other all-in-one cards, tourists can buy cruise tickets wherever they go to the Yangtze River, and can pick up and drop off passengers at any cruise port from Chongqing to Shanghai for tourism, sightseeing, leisure, exploration, visiting relatives, meetings, business and so on. Thus, the Yangtze River cruise tourism will be upgraded from linear tourism to belt tourism, and it will become a cruise-based comprehensive cruise port and scenic spots and docks related to route products.

At present, due to the lack of overall development planning, regional division, lagging development of scenic spots and supporting facilities, weak resource integration ability of tourism enterprises, lack of diversification and innovation of cruise line products, and low level of coastal ground reception services, it is difficult for the Yangtze River cruise tourism industry to form a world-class brand influence, which restricts the healthy development of the Yangtze River cruise tourism industry. In recent years, internationally renowned cruise companies such as Royal Caribbean Cruises, Costa Cruises and Star Cruises are very optimistic about China's consumer market, and they have entered the coastal areas of China one after another, and have chosen to establish cruise home ports or call ports in Shanghai, Tianjin and Sanya, Hainan. As a result, China Yangtze River cruise tourism industry has entered an important period of strategic development, and will face the challenges of foreign cruise enterprises' competition and industrial transformation. Taking advantage of the great opportunity that the Yangtze River Economic Belt has become a national strategy, the Yangtze River cruise tourism industry integrates the Yangtze River tourism resources around industrialization, scale and high-end, which is conducive to promoting the transformation and upgrading of the Yangtze River tourism, breaking through the restrictions of regional division, and promoting the rational development and utilization of the tourism resources in the Yangtze River basin. It will certainly produce huge economic, ecological and social benefits and will play a pulling role in the construction of the entire Yangtze River Economic Belt. Some suggestions:

First, vigorously promote the standardization and large-scale of Yangtze River cruise ships, speed up the structural adjustment of ship transport capacity, and improve the productivity level of Yangtze River cruise ships. It is necessary to introduce relevant policies, make full use of the "Measures for the Administration of Government Subsidies for Standardization of Ship Types in the Yangtze River Trunk" and the application mechanism of local matching funds, and accelerate the elimination of cruise ships with high energy consumption and few passenger seats; Actively promote the comparison and selection of existing ship types and the research and development of standard ship types to meet the development needs; Incremental investment, plans to actively raise funds through multiple channels, control initial investment, and achieve the goal of standardization, large-scale and serialization of transport vessels on the Yangtze River trunk line by 2020;

The second is to optimize the production structure of cruise transportation. According to the characteristics of the main tributaries of the Yangtze River, different production and transportation structures are gradually formed, such as city night cruise ships, cruise ships from Chongqing to Yichang on the Three Gorges branch line, cruise ships from Wuhan to Shanghai in the middle and lower reaches of the Yangtze River, and cruise ships from Chongqing to Shanghai on the Yangtze River, so as to promote the formation of a specialized transportation system for cruise ships in the Yangtze River. Integrate the management resources of shipping enterprises, encourage and guide large cruise enterprises to take the road of large-scale and professional development, vigorously develop intensive and networked cruise production and transportation, and improve the efficiency and benefit of single ship.

Third, we should optimize the layout of the Yangtze River cruise terminal. Actively promote the construction of Shanghai International Cruise Center, Wuhan Middle Reach International Cruise Center and Chongqing Upper Reach International Cruise Center, and focus on the development of cruise terminals in major ports along the Yangtze River, such as Fengdu, Wushan, Fengjie, Zigui, Jingzhou, Anqing, Nanjing and Shanghai, so as to make them comprehensive, professional and modern, and constantly promote the tourism, integration and matching of terminal functions.

Fourth, we should start with policy orientation. Formulate relevant supporting policies and measures in terms of ship standards, energy consumption indicators, model selection, sewage discharge, use of light environmental protection building materials, and pollution prevention. , improve the level of energy saving and emission reduction and eco-environmental protection of cruise ship enterprises in the Yangtze River, carry out in-depth research on key technologies such as energy saving and emission reduction, vigorously develop green Yangtze River tourism and promote the construction of a harmonious Yangtze River.

Fifth, we must update the development concept. It is necessary to incorporate the Yangtze River cruise tourism into the tourism system construction of cities along the Yangtze River such as Chongqing, Yichang, Wuhan, Nanjing and Shanghai, and coordinate the coordinated development of the Yangtze River cruise tourism and the comprehensive tourism system of cities along the Yangtze River; Efforts will be made to improve the quality of cruise tourism services, and efforts will be made to provide safer, more economical, more efficient, comfortable, convenient and personalized cruise tourism services, so that the Yangtze River cruise tourism will become a satisfactory choice for customers and a favorite travel mode for the people.

Sixth, actively cultivate new economic growth points of Yangtze River cruise tourism. It is necessary to increase the secondary consumption of cruise ships in the Yangtze River, and improve the contribution of cruise ships to the secondary consumption benefits by strengthening guidance, system construction, overall promotion, standardized management and policy support. At the same time, it is necessary to concentrate superior resources on the joint-stock reform of the Yangtze River cruise industry, strive for listing, open up low-cost financing channels, and realize "one drive (driving the development of other tourism industries such as transportation, aviation, catering and accommodation) and three extensions (extending to scenic spots and tourism reception, extending to ground tourism business and comprehensive tourism industry of docks and coastlines, and extending to all-in-one self-linking business)".