Development status of homestay

The number of online homestay landlords and houses is increasing year by year.

Thanks to the rapid development of tourism in China, the homestay market has also developed rapidly. According to the data of China Tourism and B&B Development Association, from 20 16 to 20 19, the number of landlords and houses in online B&B in China increased year by year. Among them, in 20 19, the number of online homestays nationwide was 400,000, and the number of houses was 6.5438+0.34 million, which laid a good foundation for the development of the homestay market.

Combined with the impact of the COVID-19 epidemic in early 2020, the development of the entire homestay industry is at a standstill; However, with the gradual easing of the epidemic in China, the tourism service industry began to recover gradually. Overall, the development prospect of China's national accommodation industry in 2020 remains to be seen.

Consumer portrait insight

-2019 b&b users are mainly men and young people.

First of all, from the perspective of the gender of B&B users, in 20 19 years, most of the users in the national accommodation industry were men, accounting for 56.7%; From the perspective of the age distribution of tenants, most of them are young people aged 20-29, accounting for 50. 1%. On the whole, at present, the audience of China B&B industry tends to be balanced, and the consumers are getting younger.

-User groups are concentrated in family parent-child travel groups.

From the perspective of travel groups, families and parent-child travel groups are the main groups to choose homestays, mainly because there are many factors to consider when traveling with children. Compared with hotels, homestays can provide more life consumption scenarios, such as cooking and other life needs. According to the data of China Tourism and B&B Development Association, among the users who chose B&B in 20 19, family and parent-child travel groups accounted for 22%, ranking first, followed by friends travel groups, accounting for 16.5%.

-Professional B&B booking platform is the most popular.

At present, the main channels for booking international travel in China are comprehensive platforms (such as Ctrip and Meituan), professional B&B booking platforms (such as Airbnb, Tujia and Woodbird) and brand B&B websites. According to the data of China Tourism and B&B Development Association, in 20 19 years, consumers prefer to make B&B reservations on professional B&B reservation platforms, accounting for 50%, mainly because professional B&B reservation platforms have better products and services than comprehensive platforms.

B&B users prefer a two-bedroom apartment.

At the same time, in the choice of room type, in 20 19 years, 38% of users chose the two-bedroom room type, and the two-bedroom room became the most popular room type. It can be seen that the room type of B&B has become one of its core competitiveness.

-For more data, please refer to China B&B Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report of Forward-looking Industry Research Institute.