What are the typical manifestations of China's characteristic consumption behavior?

The typical characteristics of China's consumption behavior are as follows:

1, face consumption: gift-giving behavior and gift consumption;

2. Relationship consumption: public money consumption;

3. "Root" consumption: the driving force to maintain consanguineous families and nations;

4. Change from dedication to self.

First, China people's face consumption and relationship consumption.

1, compared consumption, ostentatious consumption and symbolic consumption

The important premise of comparison consumption is that consumers buy a commodity not for material satisfaction, but more from the psychological gap formed by comparison.

2. conspicuous consumption refers to the consumption behavior of buying and highlighting luxury goods to prove their ability to pay for expensive goods.

3. Symbolic consumption refers to the symbolism of consumption. That is, consumption is not only physical or material consumption, but also symbolic consumption.

4. Relationship consumption

In China people's society, due to historical and cultural reasons, relationship consumption, public relations consumption and public funds consumption can not be ignored in the field of consumption.

5. Gift giving. In China's Code of Conduct for Gifts, it is particularly noteworthy that gifts reflect and express the degree of respect of the giver for the status of the recipient, but do not reflect the financial ability of the giver (often super gifts).

Second, the fundamental consumption of China people.

1 Root culture is deeply rooted in the psychological bottom of China people, affecting all aspects of people's consumption, resulting in the unique root consumption of China people.

It mainly includes: educational consumption (for the next generation), ritual consumption, holiday consumption and worship consumption.

2. sacredconsumption, also known as sacred consumption, refers to treating goods and events with respect or awe to some extent, which is different from ordinary consumption or secular consumption.

Third, China people's fashion consumption.

Fashion is an important commercial element to stimulate consumption and create commercial value in the big market, so development and creation.

The source of fashion is the goal pursued by international big companies and metropolises.

Fourth, pay attention to the leisure consumption of contemporary people

1. After more than 20 years of reform and opening up, people's lives have changed greatly in China, and leisure consumption has become popular. Especially in developed cities such as Beijing, Shanghai and Guangzhou, the characteristics of leisure consumption era have begun to take shape and become the engine of urban economic development.

2. In the field of tourism, since 2004, the three major markets of inbound, domestic and outbound tourism have grown strongly. According to the statistics of the National Tourism Administration, during the Spring Festival in 2004, the number of tourists received and the tourism revenue increased respectively compared with the same period in 2003.

6.4% and 13.4%. During the "May 1" Golden Week, the number of tourists received in China exceeded 654.38+0 billion for the first time, and the tourism revenue reached 39 billion, increasing by 654.38+09.6% and 654.38+07.8% respectively over the same period in 2002.

3.1At the end of 998, the ticket price of Turandot, a large-scale live opera directed by Zhang Yimou and world-renowned conductor Meta, was 500 dollars. Three years later, the ticket price of the world's three tenors in the Forbidden City was 2,000 dollars. In Shanghai, where the per capita GNP is nearly $3,700, the annual consumption of flowers reaches 400 million.