The Application of Business English in International Trade

The Application of Business English in International Trade

Business English refers to professional English used in various business activities, which contains more industry characteristics and is derived from basic English vocabulary. The following is the application of business English in international trade compiled by me for your reference only, and I hope it will help you.

The application of business English in international trade 1 International trade is a kind of transnational trade, and many of them will involve business English knowledge, such as business correspondence, translation and cross-cultural communication. Business English aims to meet the language requirements of international trade and workplace life, and its content involves all aspects of business activities. In recent years, with the rapid development of China's foreign economy, economic and trade cooperation with other countries has become increasingly frequent, and the demand for business English has gradually increased. Business English plays an important role as a bridge in international trade, so it is particularly important to attach importance to the application of business English in trade.

First, the application of business English in international trade negotiations

In international trade, buyers and sellers often have to negotiate and sign various kinds of trade contracts, and both sides come from different countries, so such negotiations and exchanges, as well as agreements or contracts formed after exchanges, need to be embodied in English at last. From this we can easily see that the application value of business English in international trade is very high, and its role is obvious. At the same time, in practical application, business English can often master the standardization of international trade matters. First of all, in terms of language communication, business English contains many professional words that are highly recognized and widely used internationally. The meaning of these words is clear, definite and unambiguous, which ensures the smooth progress of international trade to a great extent. Secondly, in the writing of written materials, business English pays great attention to the writing requirements of business style in teaching, including its format, sentence pattern and language, and makes detailed explanations to avoid unnecessary things in international trade. Therefore, in the actual international trade, we must understand the cultural background and customs involved in the actual project, so we need a good foundation of business English to ensure the smooth completion of international trade projects.

Second, the application of business English in international correspondence

Business letters refer to letters and telecommunication documents used to transmit information, deal with business affairs, contact and communicate in daily business dealings. Commonly used business letters mainly include negotiation letters, inquiry letters, reply letters, request letters, notification letters and contact letters, which play a very important role in international trade. Business English is the basis of international business correspondence. There are two main forms of correspondence, namely, paper correspondence and electronic correspondence. With the emergence of business English correspondence, it has largely broken through many restrictions of international trade behavior, ensured timely and effective communication between the two sides, further promoted the international trade to carry out business on a global scale, and promoted the realization of trade globalization. In practical work, the functions of business English correspondence in international trade mainly include the following three aspects: First, it reduces the consumption of manpower and material resources in international trade and significantly improves work efficiency. Secondly, it greatly shortens the time and space distance between traders in international trade and makes the relationship between buyers and sellers closer. Finally, the pace of trade globalization has accelerated, and the global trade volume has increased substantially.

Thirdly, the application of business English in business translation.

1. The importance of professional translation

Business English translation belongs to professional translation, and knowledge and skills in a certain field can be called "specialty". Good professional translators are all "specialized in their skills". A good professional translator doesn't have to know astronomy, geography, biomedicine and poetry. He is good at several fields, and it is normal that he doesn't understand. People's energy is limited, and the fields that can be studied in depth are also limited. However, international trade activities need the escort of business English translation. Only accurate and fast translation can ensure the smooth progress of international trade.

2. The specific application of business English in translation

Business English translation is a medium of English international trade exchange and a branch of professional translation. It is also the main communication tool in international trade activities and a bridge between international trading partners. It plays an increasingly important role in international communication. In the daily communication of international trade, due to more and more foreign-related materials, such as contracts, agreements, letters and telegrams, business English translation plays an increasingly prominent role. In practical work, disputes caused by improper translation often lead to the failure of related trade activities. Therefore, only by mastering solid business English translation skills can the actual effect of business English be reflected in business communication.

The translation of business English is mainly divided into interpretation and translation.

Translation (1), also known as written translation, is based on written business English contracts, agreements, letters and telegrams, and translates the original text according to the translation principle of "faithfulness, expressiveness and elegance". In this process, the translator can't fully play his role according to his own subjective meaning, and what's more important is to put an end to mistranslation and omission.

(2) Interpreting requires interpreters in business activities, and interpreters should fully and clearly express themselves according to the actual situation. This requires translators not only to understand different negotiating partners, but also to have a very solid business English foundation. Only in this way can they flexibly adjust their translation methods and avoid unnecessary ambiguity in the translation content.

However, no matter which translation method, the translator must understand the cultural background, social environment, customs and habits between countries, use a solid business English foundation, and eliminate the understanding differences between the two parties as much as possible, so as to translate the content more comprehensively and accurately, better express the initial wishes of international trade negotiators, and ensure the smooth progress of international trade.

Four. conclusion

Under the background of economic globalization, international trade is becoming more and more frequent. In order to ensure the effective implementation of this activity, it is necessary to use a more common language to realize the trade exchange between the two sides, and business English is undoubtedly a necessary and only choice. It can be seen that the role of business English in international trade is very obvious.

Application of Business English in International Trade 2 Abstract: Since the reform and opening up, the economic exchanges between China and other countries in the world have become closer and closer. The acceleration of global integration has brought great challenges to the international community, and of course there are also excellent opportunities. With the rapid development of transportation and network, the earth has been artificially "shrunk", and the relationship between the state and economic entities is getting closer and closer, and it is gradually becoming a big economic entity. China has always been a responsible big country and has assumed more obligations and responsibilities in international affairs. English is the most widely used language in the world and the most commonly used language in international trade. Business English has become a key tool in international trade communication, so it is inevitable to attach importance to the application of business English in it, including the comprehensive analysis of application skills and methods.

Keywords: business English; English application; Applied skills

The frequent use of business English in international trade has long been a potential business rule, and the importance of business English has long been recognized by the public. Many domestic enterprises turn their eyes to the international market, and the demand for business English professionals is increasing year by year. As an applied subject, the application mode and level of business English greatly affect the success or failure of an enterprise. Business English is a bridge of business trade. The skillful use of business English includes not only simple bilingual translation, but also mediation of semantic ellipsis, thinking differences and cultural conflicts between the two sides in the translation process. This requires not only the English level of practitioners, but also higher humanistic quality.

First, the positioning of business English

Business English refers to professional English used in various business activities, which contains more industry characteristics and is derived from basic English vocabulary. Communication is the right way to reach a unified opinion. Nowadays, the changeable international environment and huge political, economic and cultural gaps have created obstacles to economic exchanges between countries. Although business English has a unified vocabulary and format, but "a thousand readers have a thousand Hamlets", different people will have different ways to understand the same sentence, not to mention foreigners who grew up in different cultural backgrounds. Business English has its unique characteristics, including knowledge reserves related to humanities, marketing, finance and trade. We should organically combine etiquette, background knowledge, management and professional knowledge, and flexibly decide how to organize the language according to the actual situation. Business English is the refinement of traditional English, with stronger pertinence and single and fixed purpose. In international trade, because the other party who has trade contacts may come from any country and any life background, it is necessary to fully understand the cultural background, living habits and customs of the other party who is about to have business communication, so as to prevent unpleasant situations caused by inappropriate language behavior in the middle of communication, which is also the application field of business English. Clever use of business English can provide great convenience for business negotiations and make it easier to take the initiative in international trade.

Second, the important position of business English in international trade activities

In international trade, in order to balance the interests of both sides and achieve a win-win situation, negotiations are usually held. The use of business English at the negotiation table needs to take into account the normative and humanistic background of wording and sentence making, personal habits, hobbies and other hidden conditions, and accurately express their needs. Be good at grasping the effective information in the other party's language and promote the success of cooperation on the basis of meeting the profit expectation. After the cooperation is reached, if there are problems in the later implementation, the losing party can defend its rights and interests through business English, which is the cornerstone of mutual trust and its importance can be seen. Therefore, business English has high requirements for employees, not only to adapt to various environments and cultures, but also to understand the thinking mode of foreigners, so as to facilitate the daily management of employees. Good business English plays a very important role in promoting international trade, and it is also the basic condition for senior managers to manage foreign employees and adapt to the ever-changing management environment. Business English is a bridge for companies and enterprises in different countries to break through geographical and cultural barriers to carry out trade. In view of the fact that each country has its own characteristics, the geographical conditions different from other countries and the unique cultural characteristics based on it hinder the communication between the two sides, but the concept of professional English consciously blurs this invisible obstacle and becomes an ideal way of communication. Through business English, this paper records a series of introductions of management mode, sales channels, technical advantages and foreign markets of large multinational companies. This information is of great reference value to the company, which hides many business opportunities. But without business English, the collection and analysis of relevant information will be an arduous task. In foreign trade enterprises or multinational enterprises, business English is the basic requirement for employees to survive. Employees will have considerable opportunities to negotiate with foreign counterparties or introduce them to the basic situation. Therefore, the content and nature of their work determine that business English is the threshold for them to get started. Business English has also become the official language of practitioners.

Third, the use direction of business English in international trade

1. Business information collection

In international trade, there are many things that can be referenced, such as market research, policy adjustment, inspection standards, etc. It needs to be carefully screened by employees to select valuable information for the company and make data support for the strategic decision of the leadership. Through business English, this paper records a series of introductions of management mode, sales channels, technical advantages and foreign markets of large multinational companies. This information is of great reference value to the company, which hides many business opportunities. Therefore, the use of business English plays a fundamental supporting role in obtaining business information in time and adjusting strategic decisions.

2. Business and trade exchanges

With the development of computers and personal computers, the network is also rapidly popularized, and the quality of instant messaging software is gradually improved. Trade exchange on the Internet greatly facilitates international trade, and at the same time, it is combined with offline communication and negotiation to form complementary advantages. In international trade involving the entry and exit of national customs, because the transaction amount is huge, the delay is a huge loss for both parties, so when the transaction is different, both parties need to communicate and negotiate. The use of business English can reach an agreement at a higher negotiation speed, avoid semantic ambiguity caused by language barriers or word differences, greatly improve the efficiency of communication and negotiation, and save time and cost for the company.

3. Transnational publicity

In order to improve the popularity of multinational companies and open up the international market, it is necessary to carry out necessary advertising abroad, and the business English used in publicity need not be as accurate and efficient as in business negotiations. On the contrary, in order to improve the acceptance of the audience and arouse the interest of consumers, it is necessary to use gorgeous and beautiful language to create a "confusing" effect and induce the masses to pay for the products. Therefore, there is room for innovation and curiosity in the application of business English in propaganda language. Taking advantage of the little-known interesting side of business English, it brings unique effects to propaganda work, satisfies the curiosity of the public and successfully sells its own products.

4. Handling of business letters

In international trade, many documents and notices will be transmitted by e-mail, such as decision-making notices within multinational companies, personnel transfer, signing terms of international trading partners, contracts, financial and budget statements, etc. These letters need to be written in a standardized language, that is, business English. Accurately and skillfully using business English to handle letters requires flexible wording and tone according to different writing objects and concise central ideas, which greatly promotes the success of international trade. In international trade communication, we should use professional sentences and solemn tone as much as possible, avoid unnecessary communication, ensure that the other party's identity, date and other key information are unquestionable, do not involve sensitive issues, take into account the communication style and tone that the other party does not dislike, and establish a good cooperative relationship on the basis of equality and courtesy.

5. Improve the living ability of managers abroad.

Generally speaking, international trade activities will not change frequently, and the two sides will not only cooperate temporarily. In the long-term cooperation process, it is inevitable that there will be some problems that are difficult for both sides to coordinate, or problems arising in foreign cooperation projects need to be solved face to face by a certain level of management personnel to avoid the rise of contradictions affecting the cooperative interests of both sides. Therefore, the relevant managers of international trading companies must have a considerable level of business English, not only to negotiate smoothly with partners, but also to reserve talents for the company's project management abroad. Managers can adapt to life abroad, have a deeper understanding of foreign cultures and use business English more easily, thus creating greater international trade benefits for the company.

Four. Matters needing attention in the application of business English in international trade

First of all, when using business English in international trade, we should pay attention to the conciseness and accuracy of the language. When conducting bilateral or multilateral negotiations, the pace of the whole meeting is very fast, and the terms drawn up in advance must be clearly stated to avoid language delay that makes people doubt the overall strength of the company. Secondly, we should pay strict attention to innovation in the vocabulary application of commercial advertisements, and skillfully use short sentences to increase the connotation on the basis of traditional semantics, so as to achieve word-of-mouth communication and improve popularity. Finally, we should respect cultural differences, consider normative wording and cultural background, and avoid unnecessary conflicts in order to complete trade more efficiently. Get to know each other well before the transaction starts, observe each other carefully during the transaction, persuade them patiently, and send them off politely after the transaction. The whole process can make the other party feel respected and establish a good corporate image for the company.

Verb (abbreviation of verb) conclusion

As an indispensable language tool in international trade, business English is becoming more and more standardized, and China is paying more and more attention to the cultivation of relevant talents. Skillful use of business English is an important condition for the success of international trade. Therefore, it has become the next development goal of many enterprises to root the communication mode of business English in the hearts of every employee and make sufficient talent reserves for the improvement of their comprehensive strength. The smooth progress of international trade and the success of trade negotiations are inseparable from the use of business English. Business English can only be improved through continuous application, and international trade can only be carried out smoothly under the impetus of business English. Both of them promote coordinated development and make great contributions to the national economic development.

References:

Li Mengna. Research on the Application and Skills of Business English in International Trade [J]. China Commerce, 20 12, (25):227-228.

[2] Li. On the Application and Function of Business English in International Trade [J]. Tourism Overview (Industry Edition), 201,(12):78.

[3] Zhang Zilong and Wang Fen. Analysis of the elements of business English in today's international trade and its application value [J]. China Commerce, 20 1 1, (05):224-225.

Application of Business English in International Trade Chapter III Nowadays, English is playing an increasingly important role in people's daily life. A few years ago, the school arranged for students to learn English from the third grade. Now there are various English learning schools such as bilingual kindergartens and early English classes, which not only greatly advance the age of learning English, but also greatly deepen the difficulty of learning English. English also plays an extremely important role in trade. Because of the differences in culture, living background and education, there will always be various differences in trade. At this time, a common language can solve these problems, so the position of business English in international trade is irreplaceable. Next, let's learn about business English and its specific application in international trade.

I. Overview of Business English

English is a common language in today's society. We have been exposed to English since primary school, and we have been exposed to English every day in our study and life for more than ten years. Today's children begin to receive systematic English language education in various pre-school English schools from about 3 years old. People pay more and more attention to English learning, and mastering the use of English has become an essential life skill. Now, English plays a very important role in the world and people's daily life. Part of English is called business English. Business English refers to the English people use in various business activities, which consists of three parts: business background knowledge, language used in business activities and business communication skills. Next, let's take a closer look at business English. Business English covers a wide range, including finance, management, trade, sales and other economic-related fields. Business English also has extremely obvious characteristics: because business English is mainly used for trade, one of the most important characteristics of business English is its strong practicality; Because business English is mainly used in various business negotiations, another obvious feature of business English is its strong oral English. The purpose of business English determines its third characteristic, that is, professionalism. Business English contains many technical terms, which are unknown to laymen. Therefore, business language is not only the application of language knowledge, but also the understanding of international trade background and cultural differences. Business English is not only a language but also a more important task. Therefore, business English plays a decisive role in China's international trade. We can imagine that people from different regions, different colors and different races sit together for trade negotiations. Due to the different living environment, education and cultural background, we need a common language for good communication, and this language is business English. Therefore, business English plays an extremely important role in international trade.

Second, the important position of business English

(A) Business English is conducive to international trade negotiations.

Business English often plays an important role in trade negotiations. We can explain the problem like this. From the simplest aspect, the basis of international trade negotiations between the two sides is that the two sides can communicate smoothly. If the other person doesn't even understand what you said, will they discuss with you next? Or you don't even understand what the other party said, how can you negotiate a contract that is beneficial to you? Of course, real-time synchronous translation can also be done through translation, which will be explained in the second article. Mastering and using business English skillfully is the basis of successful international trade negotiations.

(B) Business English is conducive to improving the competitiveness of enterprises.

How does business English help to improve the competitiveness of enterprises? Let's give a simple example. You are an interviewer for a big company. The first interviewer is a high school graduate and the second interviewer is a college graduate. Let's put the others aside. Which interviewer would you choose under other similar conditions? I think everyone will choose an interviewer who graduated from college. The same is true of international trade. As mentioned above, the two sides are conducting trade negotiations. Of course, translation can also be carried out smoothly. But let's imagine that if people in a competitive enterprise don't need translators, everyone can speak fluent business English. Does this also reflect that the professional quality of the staff in this enterprise is generally high and the chances of winning are greater?

(C) Business English is conducive to the smooth progress of trade.

As mentioned above, business English can make people communicate smoothly in international trade, and also improve the competitiveness of an enterprise invisibly. Business English is not only a common communication language, but also a kind of professional knowledge. Proficient use of business English is an effective means to reflect professional quality. Business English can promote the smooth progress of international trade.

Third, the specific application of business English

(A) the application of business English in business negotiations

Negotiation is an indispensable process in trade, which can not only enhance mutual understanding, but also win the greatest benefits for ourselves more directly and stabilize the cooperative relationship in the negotiation. The language used in business negotiation is business English, which is the most intuitive application of business English in international trade. The form of direct dialogue requires a high degree of mastery of business English, which not only tests people's reaction ability in negotiation, but also reflects people's emergency ability to deal with unexpected situations. Mastering business English skillfully in the negotiation process between the two sides will make people more powerful, lay a good foundation for the success of the negotiation and play a positive role in the smooth development of international trade.

(B) the application of business English in customs declaration

Customs declaration refers to a series of procedures required by various handlers and customs in international trade. A lot of business English is used in these related programs. If you can't master business English skillfully, you can't guarantee the normal trade. Therefore, the application of business English in customs declaration can not be ignored, and the failure to master business English will bring very serious consequences.

(C) the application of business English in documents

Documents in international trade refer to all kinds of documents and vouchers used in international trade, which is one of the conditions to ensure the smooth progress of international trade. Mastering business English can ensure the correct and effective filling of documents and the smooth progress of international trade.

Four. conclusion

"Global village" has already developed into a household word, and its meaning has long been known to everyone. In order to realize economic globalization, it is necessary for people to use a common language in economic exchanges. Therefore, the use of business English is the inevitable result of economic development. As mentioned above, business English plays a very important role in international trade. Nowadays, after a period of development, domestic business English has a certain foundation, but there are still many problems to be solved. Only when business English is constantly improved in the process of development can it be better applied to international trade and promote the better and faster development of international trade.

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