Successful cases of seeking foreign incentive tourism.

A classic case of American enterprises rewarding tourism: 30 wine spectator intoxicated in Italy.

Enterprise: Harris Teeter Company, USA

Time: April 2007 13-23.

Incentive tourism content: wine country tourism in northern and central Italy

Number of winners: 30.

Entrusted travel company: Italian travel company Dream Italy (editor's note)

Introduction: American Harris Teeter Company is the largest high-end food chain group in the eastern United States, with 155 large retail stores and18,000 employees. The company's annual wine business exceeds $6,543.8+$600 million. In order to reward the best employees in the wine department, HT Company arranged a special reward trip this year-Italian wine trip, and also sought new partners for the wine department.

Analysis: HT Company originally prepared a reward tour for 500 people, but it is difficult for such a large-scale team to truly experience the beauty of the wine tour, and it is also difficult to tailor a special trip for the rewarded employees, so that each member's experience will never be forgotten. Activities such as winery experience, castle stay and private dinner must be arranged in groups to make participants feel honored.

Solution: After receiving the customer's intention, Fantasy Italy Travel Company made evaluation and negotiation, and finally rejected the order of the big team, persuading HT boss to select 30 best people from the original team of 500 people to participate in this deep drunk trip. The whole itinerary of this activity was designed by the travel company under the understanding of HT Company, according to the nature of HT Company and the purpose of rewarding travel. It was really tailor-made.

During the 10 day trip, the travel company carefully selected wineries for its members, and each winery is famous for its different wines, brewing techniques and architectural features. In addition, two nights' hotel accommodation in the city center was arranged, which made the members more impressed by the accommodation in the castle. The dishes of every meal are carefully matched with wine. In addition to the big wineries, there are also special restaurants in small villages, all of which have their own wines with unique flavors.

In order to give all members an unforgettable travel experience, the travel company arranged a private castle reception belonging to HT, and transported all members to the venue of the reception by helicopter: Castello Banfi (Banfei Castle).

scheduling

Members of the awarding team arrived at Milan International Airport from Philadelphia, USA. To everyone's surprise, it was not the tour guide who greeted them at the airport, but the CEO of the travel company. As a senior expert in the field of wine, he explained the Italian wine culture to members all the time. The luxury Mercedes-Benz bus is covered with grapes, crystal cups, the design of castles and wineries and the logo of HT Company. In the eyes of all people, it went to Verona, the hometown of Romeo and Juliet, and also the venue of the most important and largest international wine and spirits exhibition, Vinitaly. Together, they create the intoxicating romantic charm of Verona.

The members were warmly embraced by Andrea Sardori, the owner of Sardori winery, and warmly received by Parmigiano factory, Gabbiano Castle, Leonardo da Vinci wine cellar and Monterutoli winery owners.

The organizer arranged a romantic trip to Verona for the members and tasted wine under Juliet's window. Florence art tour, stop in front of Michelangelo's statue of David; Feel the historical precipitation of the trip to Rome, Caracalla Bath, Colosseum, countless monuments, and visit the American Embassy; And the quiet and beautiful Tuscan town, try the most traditional Tuscan cuisine and taste the homemade wine.

League member experience

In this country of Italy, from north to south, from hills to mountains, and even on those particularly small islands, vines are a unique landscape. Wine is the nectar given to them by sunshine and soil everywhere in Italy, which makes us envious.

Throughout the trip, the organizer's arrangement was impeccable. Before departure, each of us received an email from Fantasia Italy from Giorgio Dell 'Artino, telling us the clothes we should prepare, and that men should bring suits and women need evening dresses, and telling us the facilities of each accommodation castle and hotel. And attach an extremely exquisite and detailed 10 day itinerary, which even has the contact information of all locations. At Milan airport, a tall and handsome Italian man greeted us with open arms. He was surprised for a long time before he knew it was George himself.

/kloc-the 0/0 day wine tour immersed everyone in an intoxicating atmosphere, and the most unforgettable thing was the special arrangement of Banfei Castle. In the morning, we woke up in the intoxicating air of Tuscany. After drinking a cup of cappuccino and delicious croissants, we drove to montalcino. Accompanied by a professional sommelier, we visited Banfei's unique wine glass, wine bottle museum, wine cellar and wine tasting room on foot. Then, a private helicopter took us to the sky, overlooking the nearly 3,000 hectares of grape manor in Banfei in the most perfect way. Internationally renowned grape varieties such as Grey Pi Nuo, Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot and Syrah are all here. The sky was yellow and amber, and the trip ended in our sigh. The wind generated by the propeller made all the ladies fly, slowly got off the helicopter and walked along the red carpet to Banfi Castle, and our private dinner officially began. The castle with a long history is breezy, the wine is mellow and the music is melodious. Everyone got lost in this charming dinner and forgot himself.

After the trip, in addition to continuing Banfi, Gallo and Palm Bay, we also added a new imported brand Fosters.

evaluate

The HR manager of HT Company commented: "The itinerary design is very unique, and every member has a deep experience. There is no worry or fatigue during the whole journey. The organizer made all the detailed arrangements for us. From the day the trip ended, we began to look forward to the next trip. "

Giorgio, CEO of Dream Italy Travel Company, also said: "Every detail of the itinerary has been carefully considered, and we strive to bring the guests a perfect sense of honor. When the guests told me that this was the most unforgettable trip they had ever experienced in their lives, especially the castle dinner and helicopter winery experience, we felt that all the efforts were worthwhile. "