Traditional Culture Encyclopedia - Tourist attractions - What are the online brands that Yi Yang Qianxi currently endorses?
What are the online brands that Yi Yang Qianxi currently endorses?
As of July 2020, the products endorsed by Yi Yang Qianxi include:
1. adidas neo. In November 2017, the well-known sports brand adidas neo series announced Yi Qianxi as the world's first young creative officer and spokesperson for the series. Brand spokespersons include Eason Chan, Yang Ying, Zhang Junning, Zheng Kai, Dilmurat Dilraba, etc.
2. Tmall. On April 18, Tmall, which had never chosen a spokesperson, announced its first global spokesperson, Jackson. Suddenly, all well-known platforms, movie theaters, subway stations, and electronic displays in prosperous areas were promoted by Tmall.
3. Herbal flavor. On the evening of January 19, 2019, Baicao officially announced that it had signed a contract with China’s positive energy idol and young actor Jackson to become the brand spokesperson for 2019. According to Baicaowei, based on Jackson's development positioning of "more Chinese and more trendy" and combined with Baicaowei's brand goals, Jackson was selected as the spokesperson to create a new national healthy snack for consumers.
4. Givenchy Beauty. On March 18, 2019, Givenchy Beauty announced on its official Weibo that Jackson had become the brand’s spokesperson in China. Without any investigation period, Jackson was officially promoted to the spokesperson of Givenchy cosmetics, and was promoted again to the spokesperson of Givenchy cosmetics brand in less than five months. Such close cooperation is enough to prove the high recognition of both parties.
5. Bottega Veneta. In August 2018, one thing that made fans crazy and proud was that the Italian luxury brand Bottega Veneta announced that Yi Yangqianxi would be the brand's first Asia-Pacific spokesperson.
BV has always regarded low-key luxury as its brand positioning, and its products rarely have its own brand logo printed on it. There is a saying in the fashion industry: LV represents fashion’s attitude towards you, and BV represents fashion’s attitude towards you. Such a low-key luxury brand concept coincides with Qianxi.
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