What is the development trend of China's tourism in the next decade?

In the context of promising prospects, China's tourism industry will present seven development trends:

First, the capital competition of tourism.

In the past three decades, China's economic growth rate reached an average of 7.4%, rising from the eighth place in the world economy to the second place in the world today. In the next decade, China will remain an important engine of global economic development, and tourism will be the most worthwhile investment industry.

Why do you say that? Because China is entering a new stage of two-way interaction and virtuous circle between tourism consumption market and tourism investment factor market, tourism investment has great space and potential. As one of the largest industries in the world, it is not enough to rely only on the optimal allocation of stock resources, but also the effective input of incremental resources.

In the next decade, large-scale non-travel capital will accelerate its entry into the tourism industry, and the cross-industry investment situation will become more and more obvious. At the same time, the pace of mergers and acquisitions and "going out" of tourism enterprises has accelerated, and tourism resources will be deeply integrated.

Second, "tourism", cross-border integration.

Integration is the essential attribute of tourism. The comprehensive characteristics of tourism determine that only by relying on multiple industries can we provide tourists with tourism products and services including travel, accommodation, food, transportation, shopping and entertainment. The related characteristics of tourism not only provide preconditions for the integrated development of tourism, but also broaden the space for the integrated development of tourism. The comprehensive and related characteristics of tourism also determine that tourism is the strategic industry with the most integrated development advantages in the national economy.

Tourism is a comprehensive industry and an important driving force for economic development. Tourism is constantly integrating with various industries. During the "Thirteenth Five-Year Plan" period, key areas such as tourism and national life, rural areas, health and old-age care will become new development hotspots.

Third, "Internet" is the penetration of the whole industrial chain.

The promulgation of a series of national policies to promote the development of tourism is cracking a series of difficult problems in the optimal combination and allocation of tourism production factors such as land, capital, system, mechanism, organization, technology, human resources and brand.

At the same time, guide the tourism industry to promote the development of infrastructure construction, industry, agriculture, education, medical care and finance, and make tourism a new growth point for China's sustained economic development.

Fourth, product supply, from "resource land" to "investment sentiment".

The era of mass tourism has arrived, and tourism is becoming a normal way of life for ordinary people. But at this stage, there is still the problem of "incompatibility" in tourism products.

At present, in tourism products, the traditional supply exceeds demand, and the new supply exceeds demand; Oversupply of sightseeing products and insufficient supply of products such as leisure vacation and healthy old-age care lead to demand spillover, market spillover, investment spillover and interest spillover, and tourism urgently needs to promote supply-side reform. Under the traditional profit model dominated by the value-added of resources and land, "hidden investment" such as "small feelings" began to play an increasingly important role, and the popular "small feelings" project made boutique rural tours and non-standard accommodation popular.

Therefore, in the next decade, tourism capital should pay attention to the creation of "feelings" and strengthen the supply of tourism products in terms of new formats, new experiences and humanized support. Regardless of the size of the project investment, we should pay more attention to emotional investment.

Fifth, change from small tourism to big tourism.

In the early stage of tourism development, the development focus was mainly on construction, and the construction of scenic spots, scenic spots, restaurants and hotels was a development model of "scenic spot tourism". However, so far, tourism has reached a brand-new stage, with national tourism and go on road trip-based tourism. As a comprehensive industry, it has played a more extensive role in economic and social development, and the responsibility entrusted to tourism by the times has also been significantly strengthened. The traditional tourist mode of scenic spots characterized by grasping points can no longer meet the development needs of big tourism, and many places in China have begun to explore it.

The so-called "global tourism" simply means planning and building a city as a tourist attraction, transforming from a single industry to a comprehensive industry, from small tourism to large tourism, and finally realizing the development model of global resources, comprehensive layout, global construction and participation of the whole people. Judging from the current development situation of international and domestic tourism, global tourism has become the general trend of tourism development in the future.

6. The trend of globalization is obvious.

China is a big tourist country and a big consumer country, but to become a strong tourist country, it needs to improve its supply capacity and go out to participate in international competition.

The "Thirteenth Five-Year Plan" period is the decisive stage for building a well-off society in an all-round way, and it is also the decisive stage for the tourism industry to fully implement the "5 15 strategy", promote the deepening reform of the tourism industry, improve quality and efficiency, and realize the transformation from a "initially well-off tourism country" to a "fully well-off tourism country".

In the next decade, more international brands will accelerate their layout in China, domestic tourism enterprises will also accelerate their "going out" pace, and the globalization trend of China's tourism industry will become more obvious. Therefore, China tourism enterprises should actively integrate into the international division of labor system, become an intermediate link, and accelerate the control of resources from channels to destinations in order to compete for the right to speak in the international division of labor.

Seven, tourism innovation is promising.

According to a survey, from a global perspective, 69% of tourists will plan a new journey on 20 16, and tourists of all ages are seeking new travel experiences. In the next decade, with the rich tourism experience, more and more citizens will be interested in new tourism modes, such as cruise, RV, backpacking and adventure travel. This new type of tourism demand will also promote the sustainable development of tourism equipment manufacturing industry in the next decade, and "double innovation" will certainly stimulate the new vitality of the tourism market.

To sum up, in the "Thirteenth Five-Year Plan" period of national economic growth and the background of globalization, there are many favorable tourism policies, and there are many ways and means to integrate tourism with other industries, and there are also many opportunities. But at the same time, the influx of non-tourism capital and the abundance of existing tourism capital will also intensify industry competition, and a new round of survival of the fittest will continue to be staged. And when a hundred flowers blossom and the group is divided, the "big era" of multi-foot tourism will eventually come in the next decade.