Wanda Lv Wen denied that Sunac had no reason to take over the trillion-dollar market.

Recently, it was reported that Sunac China will take over Wanda Travel Business, and Sunac will acquire 965,438+0% equity of Wanda Travel. However, Wanda officials immediately issued a statement saying that the news was untrue, and said that Wanda Travel is an important part of Wanda's tourism business and will maintain sustainable development.

According to the data, Lv Wen Wanda is a very professional cultural tourism company with a professional management team. Wang Jianlin hopes that the products launched by Wanda Lv Wen can develop into Disney in China, replacing the original wanda plaza model. Beyond Disney has also become the slogan within Wanda Group, which also shows Wang Jianlin's emphasis on cultural tourism projects.

From the perspective of Sunac China, the rumor of acquiring Wanda Wenlv is not groundless. Recently, Sunac China has made frequent moves in the field of travel. On August 20 18, sunac China established Lv Wen group in Hainan. Recently (10 June), Sunac invested another 500 million yuan to establish Shanghai Cultural Tourism Development Company. Although both companies are subsidiaries of Sunac Real Estate Group in terms of equity relationship, it also reflects Sunac's interest in tourism and cultural industries to some extent.

From the overall environment, in recent years, there has been a large influx of capital in China tourism market. Data show that in 20 17 years, China's tourism investment exceeded10.5 trillion yuan, among which private enterprises accounted for the highest proportion of capital. The influx of capital has a positive role in promoting the innovation and upgrading of tourism products.

Generally speaking, with the rapid development of cultural tourism market, Wanda cultural tourism has no reason to give up this trillion-dollar market. I believe there will be more high-quality cultural tourism projects in the market in the future.