Traditional Culture Encyclopedia - Tourist attractions - What is the Olympic Games emblem?
What is the Olympic Games emblem?
The Emblem of Olympic Games is the Olympic emblem of an Olympic Games, also known as the Olympic Games emblem. The organizing committees of the modern Olympic Games (including the Winter Olympics) all design a unique emblem for the Olympic Games they host. The design of the emblem is sometimes selected through extensive public solicitation. However, the Olympic Games emblem must be reviewed and approved by the International Olympic Committee Executive Board. Although the patterns of the emblems of the previous Olympic Games vary greatly, they all have a common symbol, which is the interlocking Olympic five-ring symbol, and are also lined with the main pattern that expresses the history, geography, national cultural traditions and other characteristics of the Olympic city and the host country. It allows people to tell at a glance when and where the Olympic Games will be held. According to the Olympic Charter, the area covered by the Olympic logo in the Olympic Games emblem must not exceed 1/3 of the total area of ??the entire emblem, and the Olympic logo must appear in its entirety and must not be altered. The graphics of the Olympic Games emblem should not only reflect the Olympic spirit, but also reflect the characteristics of the host country and the Olympic city. The Olympic Games emblem is an artistic symbol with historical commemorative significance.
The Olympic Games emblem is the most authoritative image symbol of the Olympic Games. According to the provisions of the Olympic Charter, emblems designed by each host country may not be used for advertising or commercial services without the consent of the Olympic Organizing Committee. This provision ensures the seriousness and authority of the Olympic Games emblem.
Since the Athens Olympics in 1896, all previous Olympic Games have had emblem designs. The 1988 Seoul Olympic Games emblem consists of three colors: blue, red, and yellow, representing the philosophical meaning of the "trinity" of heaven, earth, and man. The 1992 Barcelona Olympic Games emblem, the upper part consists of one point and two curved lines, the colors are blue, yellow and red. Blue represents the azure Mediterranean, yellow represents the sun that shines on the Spanish land all year round, and red represents the vigorous life. The pattern represents the vitality of Barcelona's long-standing culture and modern construction. One point and two lines not only symbolize the earth and the sky, but also constitute a person's state of movement, like running and jumping, symbolizing the awareness of Barcelona people to actively participate in the Olympic movement. At the same time, this pattern can also be understood as Barcelona people are welcoming guests from all continents with open arms.
The Winter Olympics also designed its own emblem. These emblems mostly use the Olympic forest flag or the flag of the host country's Olympic committee as the background, and are accompanied by winter scenery or winter event patterns, which are very distinctive. For example, the emblem of the 10th Winter Olympics held in Grenoble, France, in 1968, with the Winter Olympics flag in the background, a white snowflake in the center, and three roses surrounding the snowflake, symbolizing the industry, culture, education, and Travel and winter sports.
Beijing Olympic Games Emblem
The Beijing 2008 Olympic Games emblem was officially unveiled at the Temple of Heaven in Beijing at 21:00 pm on August 3rd by Wu Bangguo and Verbruggen, Chairman of the 29th Olympic Games Coordination Committee. Revealed.
The emblem is divided into three parts: the upper, middle and lower parts. The main body is the white "京" figure on a red background in the upper part, which accounts for about 3/5 of the entire emblem. The shape of the character "京" resembles the Chinese character "文", which means China's long-standing traditional culture. The entire "京" character is a moving figure running forward to welcome victory. Under the word "Beijing" is the black English word "Beijing 2008", and below it is the Olympic five-ring logo.
The Beijing 2008 Olympic Games emblem has a unique image. The English "Beijing" and the year 2008 as well as the five Olympic rings perfectly combine the Olympic spirit with traditional Chinese culture.
Features of the Beijing Olympic Games Emblem
1. The emblem design cleverly combines Chinese characteristics, Beijing characteristics and Olympic movement elements.
"Chinese Seal·Dancing Beijing" uses seals as the main form of expression, combining traditional Chinese seals and calligraphy and other art forms with movement characteristics, exaggerating and deforming them through artistic techniques, and cleverly transforming them into a directional movement. An athletic figure running forward and dancing to welcome victory. The human shape also resembles the charm of the modern character "京", which contains a strong Chinese charm. This work conveys and represents four levels of information and meaning:
(1) Chinese culture. The traditional Chinese cultural symbol-seal (Xiao-shaped seal) is used as the expression of the main pattern of the logo. The seal appeared in China as early as four or five thousand years ago. It is a far-reaching traditional Chinese cultural and art form and is still a This widely used form of expression of social integrity means that Beijing will fulfill its solemn promise of "hosting the most outstanding Olympic Games in history."
(2) Red. The traditional Chinese festive color red is selected as the benchmark color for the main pattern. Red has always been considered the representative color of China and the color of our national flag, representing the great Communist Party of China. Therefore, the main color of the logo is red, which has the characteristics of representing the country, representing celebration, and representing traditional culture. .
(3) Beijing, China, welcomes friends from all over the world. The work represents Beijing’s attitude of reform and opening up and welcomes athletes and people from all over the world to gather in Beijing. It vividly expresses Beijing’s enthusiasm and sincerity in welcoming guests from all over the world, and conveys the concept and spirit of the Olympics. The work is rich in connotation and shows that Beijing, China, welcomes people from all over the world with open arms.
(4) Sprint to the limit, create brilliance, and carry forward the Olympic spirit of "faster, higher, stronger".
The modern Olympic movement has always emphasized athletes as the core, and the emblem "Chinese Seal - Dancing Beijing" reflects this principle. The moving figure in the seal is both strong and soft, with a friendly image. It contains Chinese culture and is full of movement.
2. The font design of the emblem adopts the style of Chinese brush characters and simplified characters, which is unique in design.
The font of the emblem work "China Seal·Dancing Beijing" adopts the style of Han Bamboo Slips (writing on bamboo slips of the Han Dynasty), and the strokes and charm of the Han Bamboo Slips are organically integrated into the "BEIJING 2008" font , natural, concise and smooth, integrated with the emblem graphics and the Olympic rings. The font not only meets the purpose of market development, but also coordinates with the main pattern style of the logo, avoiding future problems caused by the use of ready-made fonts in the overall logo registration and standard font registration. Possible legal disputes over counterfeiting and infringement.
3. The overall structure of the emblem is in proportion to the independent structure.
After repeated deliberation and revision by experts, the layout and proportional relationship between the Chinese Seal as the main body in "Chinese Seal·Dancing Beijing", "Han Simplified Chinese", "Beijing 2008" and the Olympic Five Rings The aspects, especially the Chinese seal part, are almost perfect. At the same time, each part remains proportioned and coordinated when used independently.
The meaning of the Beijing Olympic Games emblem
The "Chinese Seal·Dancing Beijing" emblem organically combines the zodiac seal, Chinese characters and the five-ring emblem, and is full of profound vitality. The land embodies the charm of the East and the West; the spirit of the Olympic Games is sublimated between the strokes.
"China Seal·Dancing Beijing" is no ordinary seal. She fills the biggest gap in the list of host cities in the nearly century-old history of the Olympic Games! She is the first step taken by the Chinese nation in the history of hosting the Olympic Games! She is the first interpretation of the Olympic Charter by Chinese civilization! She also has the largest number of people who have ever made a commitment to the Olympic Movement!
The French sculptor Rodin once said: "Beauty is everywhere. For our eyes, it is not a lack of beauty, but a lack of discovery." Next, the author wants to taste her beauty and explore her profound connotation from the perspective of culture and aesthetics.
1. Chinese Seal
Chinese seals were called Xi, Seal, Bao, Zhang in ancient times, "Seal", "Seal", "Record", "Zhu Ji", " "Contract", "Guanfang", "seal", "talisman", "deed", "deposit", "stamp", etc. are various customary names that have appeared in history. Ancient seals were popular in ancient times. Their simple and naive style reflects people's understanding and pursuit of beauty in different eras, and is imbued with the profound and mysterious beauty of history. Among them, there is a type of seal with pictures in it, which is the Xiao-shaped seal.
Xiao-shaped seal is a seal form that existed in my country in the pre-Qin Dynasty. The Han Dynasty was the prosperous period of ancient zodiac seals. The zodiac seals of that period include the "Four Spirit Seals", "Tiger Seal", "Deer Seal", "Phoenix Seal", "Fuxi Seal", "God Man Cao Seal" etc. Seal patterns; there are also various types of zodiac seals that reflect real social life, such as "Inspiration Seal", "Drumming Seal and Yu Seal", "Long Sleeve Dance Seal" and other seal graphics; there are also "Cow Plowing Seal", "Juggling Seal", Seal forms such as "animal taming seal" reflect the life and entertainment scenes of the Han Dynasty people from different aspects.
According to relics and historical records, seals were widely used in our country as late as the Warring States Period. Initially, the seal was used as a certificate when exchanging goods in business, and it was also a mark of credibility. After Qin Shihuang unified China, the scope of use of seals expanded to a legal object representing the rights and interests of those in power, and it was a symbol of the power of those in power.
After you have a certain understanding of our country’s seals, if you try “China Seal·Dancing Beijing” again, you will find it even cuter. The strokes on her are like words but not words, like paintings but not paintings; the words are integrated into the paintings, and the paintings are included in the words; between the strokes, there is a graceful dance; in the dance rhyme, the pen and ink are indulgent; "Beijing2008" is written in bamboo slips and Chinese characters. It is also immersed in the profoundness of Chinese calligraphy art. All this not only condenses the development trajectory of ancient Chinese seals drawn from words, but also explains the mainstream view of ancient Chinese philosophy striving for moderation. These, coupled with the red ink pad and giant square seal that symbolize China, make "China Seal·Dancing Beijing" accumulate a large amount of historical information and rich cultural essence. No wonder the design director of the 1996 Atlanta Olympic Games and participant in the 2008 Olympic Games emblem One of them, Mr. Brad Copeland, saw "China Seal·Dancing Beijing" from many emblem designs and immediately said: She is from China!
2. Dancing Beijing
“China Seal·Dancing Beijing” is a metaphor for China’s credibility and stability. As the emblem of a sports meeting, she also shows the vitality and charm of Beijing. Beijing is dancing, dancing with the rhythm of the times; Beijing is not only a famous ancient city rich in cultural traditions, but also a modern city rich in innovative spirit - this is another meaning of "China Seal·Dancing Beijing".
According to investigation, the dance pattern painted pottery basin unearthed in Shangsunzhai, Datong County, Qinghai, which is about 5,000 years old, is the oldest primitive dance image in my country known so far. On the inner wall of the pottery basin, there are three groups of dancers, with five people in each group dancing hand in hand.
There are nine sections of Daxia music and dance in ancient my country. During the performance, the actors wear fur hats and plain clothes, with a simple style. Wu music and dance in the Shang Dynasty were widely used in various sacrificial occasions.
The emperor of Zhou Dynasty had the "Eight Yi" dance, and the Qin and Han Dynasties had special music and dance institutions. Zhao Feiyan at the end of the Western Han Dynasty was a well-known dancer. During the Wei, Jin, Southern and Northern Dynasties, hedonism was very popular among the gentry class, and they sang and danced all day long. The Sui and Tang Dynasties were an era when dance was very prosperous, among which "Nancy Clothes and Feather Dress Dance" and "Hu Xuan Dance" were the masterpieces. The folk songs and dances of the Ming and Qing Dynasties are also very rich. Only the Han people have various titles such as Yangko, flower drums, tea picking, lanterns, Dalian incense, land boat racing, bamboo horses and so on. In modern times, traditional Chinese dance has regained its vitality and produced many excellent works, such as "Lotus Lantern", "Small Knife Club" and "Silk Road Flower Rain".
It can be seen that in every era of our country, dance has been inseparable from life. Our ancient ancestors performed various rituals and expressed various feelings along with dance, labor and sacrifice. We are hosting the Olympics for the first time. For such a world-wide event, we can certainly express it in the language of dance. The famous British abstract sculptor Moore said: "The most outstanding feature of all primitive arts is their vigorous vitality." It is this kind of vitality that we see in "China Seal·Dancing Beijing".
The humanoid pictures in "Chinese Seal·Dancing Beijing" seem familiar. This is the dance posture in the Dunhuang murals that has the same origin as the dance "Flower Rain on the Silk Road". The exaggerated body proportions and limb positions, stretched strokes and simple composition fully express the enthusiasm and heroism of Beijing people, while the unrestrained dancing fully heralds the future of Beijing. We seem to see a dancer full of enthusiasm and hope, passionate and energetic, cheering to those who cheer him. Of course, what he danced was not only people's enthusiasm, he also "danced" the Olympic concept of "faster, higher and stronger" freely.
3. A monument in the emblem
To understand more about the reason why "China Seal·Dancing Beijing" is used as the emblem of an Olympic Games, it is necessary for us to analyze the emblems of previous Olympic Games. Make a general inspection.
Counting "China Seal·Dancing Beijing", 46 emblems have appeared in the history of the Olympic Games. In the nearly century-old history of the Olympic Games, the Olympic emblem has evolved from scratch, from complexity to simplicity, and the emblem design has embarked on a path from concrete to abstract. In the previous Olympic Games, the emblem had not yet appeared, and the visual image representing the image of the Olympic Games was often assumed by posters. The initial emblem patterns mostly represented the regional symbols or sports images of the host country; later, emblems that combined regional and sports patterns were produced; and later, abstract patterns appeared.
The above changes in the emblem pattern are completely consistent with the imprint of Western painting schools. Leaving aside the older academic and religious painting schools that mainly focus on realism, just from the 19th century Romanticism (including Symbolism), Realism (including Naturalism) to Impressionism and later to Fauvism and Expressionism. , abstract art school, surrealist school and later postmodern school, the history of Western art has gone through a development path from "realism" to "abstraction" and then to "no theme". No matter from the perspective of aesthetic theory or art practice, abstract patterns are the patterns that best convey metaphorical meaning and are the patterns that best express ideas.
If "China Seal·Dancing Beijing" is regarded as a Chinese character "京", it is the first introduction of Chinese character glyphs in the history of Olympic emblems. Chinese characters are ideograms, a symbolic system of symbols. Each stroke in Chinese characters is full of metaphors for the atmosphere of life and the meaning of life. If "China Seal·Dancing Beijing" is regarded as a "human" painting, it is an outstanding application of Eastern painting expression techniques. Compared with the strict realistic methods in the West, Eastern paintings are more flexible and general in terms of space requirements, allowing virtualization and omission. But it is this kind of virtuality and omission that creates real and unlimited imagination space for the viewer. "Chinese Seal·Dancing Beijing" is a successful artistic practice that integrates Chinese calligraphy, seals, dance, painting art and Western modern art concepts. She expresses the ideas that people want to express, and also entrusts the ideals that people will ascribe to her. She belongs to China and the world. She will undoubtedly become an artistic monument in the history of the visual image of the Olympic movement.
"Chinese Seal·Dancing Beijing" stroke by stroke, each of its constituent elements carries the solemn Chinese cultural tradition and the exciting Olympic spirit, demonstrating advanced aesthetic concepts and high-spirited aspirations. The passion of the times. What she brings to people is not only an unprecedented emblem in the history of the Olympic Games, but also another promotion of Chinese civilization in the history of world civilization.
Beijing Paralympic Games Emblem
The Beijing 2008 Paralympic Games emblem takes the harmony and unity of heaven, earth and man as the main line, integrating Chinese characters, calligraphy and the spirit of the Paralympic Games. As a whole, it embodies the traditional Chinese culture and the modern Olympic spirit, embodies the Paralympic spirit of the harmonious unity of "mind, body and spirit", and has profound Chinese traditional cultural heritage.
The graphic part of the emblem, that is, the zigzag shape composed of red, blue, and green, uses calligraphy strokes to show a moving human figure, like a gymnast jumping forward, or like a The athletes spinning in the air on the pommel horse embody the concept of sports. The word "zhi" means birth, endless life and arrival. The shape of the glyph is zigzag, which means going through ups and downs and finally reaching the goal and achieving success.
Among the colors used in the emblem, red means the sun; dark blue means the blue sky; green means the earth. Three strokes of three colors combine to form a moving human figure, which is "Heaven, Earth and Man". It embodies the idea of ??"unity of nature and man" in traditional Chinese culture and expresses modern people's scientific outlook on development and pursuit of movement. Harmony is the concept of harmonious development between human beings, nature and society. The colors of the emblem also fully reflect the three major concepts of the Beijing Olympic Games. Red is "Chinese Red" with strong Chinese characteristics and embodies the concept of "Humanistic Olympics"; dark blue represents high technology and embodies the concept of "Technology Olympics"; green represents environmental protection and embodies the concept of "Green Olympics" .
The Beijing 2008 Paralympic Games emblem "Heaven, Earth and People" uses Chinese characters as the emblem pattern, and the Beijing 2008 Olympic Games emblem "China Seal? Dancing Beijing" uses a seal as the emblem pattern. "Chinese characters" and "China "Seal" are both typical cultural elements of traditional Chinese culture and are full of Chinese cultural characteristics. The two echo each other in terms of ideology and artistic style. The two emblems complement each other and complement each other, highlighting the concept of "Humanistic Olympics", with profound meaning and strong expressive power.
Olympic emblems of other countries
The emblem of the first Olympic Games in Athens, Greece, in 1896
In 1896, Athens pioneered the first modern Olympic Games. Originally, the first Olympic Games had neither an emblem nor a poster. The painting we saw was the cover of the report submitted by the Athens Olympic Committee to the International Olympic Committee, and was later used to represent the Olympic Games. The majestic Acropolis of Athens, the goddess Athena holding an olive branch, and the deeply embedded horse hoof prints. The bronze relief of the Olympic Games emblem displayed in front of the world exudes a strong atmosphere of ancient Greece. The words 776-1896 BC on the upper left indicate the relationship between the modern Olympic Games and the ancient Olympic Games.
The emblem of the second Olympic Games in Paris, France in 1900
The subject of the 1900 Paris Olympic Games emblem is a woman wearing traditional French knight costume, holding three traditional French weapons in her right hand - Foil, saber and epee are simple in design but full of French flavor. From this Olympic Games, women began to enter the Olympic family and participate in performance events.
The emblem of the Third Olympic Games in St. Louis, USA in 1904
At the beginning of the 20th century and the end of the 20th century, the United States held two Olympic Games respectively, and the design styles of the two Olympic Games logos were also very different. Difference: The early ones were realistic, while the recent ones are more abstract. In 1904, the third Olympic Games was held in St. Louis, United States. The logo showed the host city's style by using the "fish-eye" stunt. Because it was held early, the logo at that time appeared in the form of promotional posters for the World Expo.
The emblem of the Fourth Olympic Games in London, England in 1908
The eruption of Mount Vesuvius in Italy in 1906 caused the 1908 Olympic Games originally scheduled to be held in Rome to be temporarily relocated to London. The London Olympics presented the first opening ceremony in modern Olympic history. The emblem of the 1908 London Olympics reflects the rich style of the times. The clothing of the high jumpers, the high jumping posture, the cinder track behind them and the swimming pool in the middle of the stadium all have the imprint of that time.
The emblem of the fifth Olympic Games in Stockholm, Sweden in 1912
Sweden and Finland, located in Northern Europe, are countries that developed modern sports earlier. Historically, they each held a Summer Olympics, and their emblems fully reflected the fitness and vitality of the Nordic people. The emblem of the 1912 Olympic Games in Stockholm, Sweden, condensed the yearning of athletes from all over the world for the Olympic movement: it depicts a team of strong Olympic athletes rushing to the Olympic stadium waving the flags of their respective countries. From it we can faintly smell the atmosphere of the ancient Olympic Games.
The emblem of the Seventh Olympic Games in Antwerp, Belgium, in 1920
In 1920, the Olympic Games chose Antwerp, a port city with a long history in Belgium and the most prosperous commercial and artistic city in Europe. In 1928, Amsterdam, the largest city in the Netherlands, attracted sports enthusiasts from all over the world with its rich cultural history. The two Olympic Games have similar styles in the design style of their logos.
The upper right corner of the Antwerp Olympic Games emblem in Belgium is the shield-shaped coat of arms of the host city. The strong, half-naked man holding a discus in the middle is reminiscent of the ancient Olympic Games. In the background is Antwerp’s famous city tower. In the logo, the national flags of the participating countries are flying together, symbolizing the unity of the five continents.
The emblem of the Eighth Olympic Games in Paris, France in 1924
Paris has hosted two games Olympic Games, although Paris in 1900 could only play a supporting role at the World's Fair, in 1924 the Parisians used their enthusiasm to host the most outstanding Olympic Games in history at that time. Below we will appreciate the charm of this city through the emblems of these two Olympic Games. The main body of the 1924 Paris Olympic Games logo is the shield-shaped emblem of the city of Paris, with an ancient sailing ship sailing in the sea in the middle, and the words "Eighth Olympiad de Paris 1924" and "French Olympic Committee" illustrate. Strictly speaking, this is the first emblem in the history of the modern Olympic Games. From then on, the Olympic Games emblem and posters were officially separated.
The emblem of the 9th Olympic Games in Amsterdam, Netherlands, in 1928
In 1920, the Olympic Games chose Antwerp, a historic port city in Belgium and the most prosperous commercial and artistic city in Europe. In 1928, Amsterdam, the largest city in the Netherlands, attracted sports enthusiasts from all over the world with its rich cultural history. The two Olympic Games have similar styles in the design style of their logos. Compared to Antwerp, the Amsterdam Olympic Games logo eight years later incorporated more modern elements. On a blue background, a long-distance runner holds up a white laurel branch that symbolizes victory. The red, white and blue waves of the Dutch flag fly at the bottom of the emblem. The emblem creatively integrates elements such as the Netherlands, sports, victory, and the Olympics.
The emblem of the 10th Olympic Games in Los Angeles, USA in 1932
The two Los Angeles Olympic Games have extraordinary significance to the Chinese people. In 1932, Liu Changchun represented China for the first time in the Olympic track and field competition. The 1984 Los Angeles Olympics was the first time that New China organized a team to participate in the Summer Olympics after returning to the Olympic family. The main body of the 1932 Los Angeles Olympic Games emblem is the national flag of the host country, the United States. The five Olympic rings are in the center of the emblem, with the laurel branches representing victory passing through them. The Olympic spirit of faster, higher, and stronger appears in the Olympic emblem for the first time, fully embodying the spirit of the Olympic Games. Demonstrates the American spirit that Americans pursue.
The emblem of the 11th Olympic Games in Berlin, Germany in 1936
The 1936 Berlin Olympics and the 1972 Munich Olympics both held in German history left a gray mark on people's psychology. shadow. The designs of the emblems of these two Olympic Games all reflect the style of simple colors and profound meaning. Choosing Berlin as the venue for the 1936 Olympics was a historical mistake. Nazi Germany used the Olympics to whitewash peace and deceive the world. Its emblem is full of hegemony. In an Olympic bell, an eagle symbolizing class stands on the five Olympic rings. The Brandenburg Gate is the symbol of Berlin. The five rings, the flame and the oath under the eagle's talons are all symbols of the power of the Berlin Olympics.
The emblem of the 14th Olympic Games in London, England in 1948
In 1948, the world was still in the recovery period after World War II, and people were debating whether it was necessary to hold a sports event during this period< /p>
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