Future development trend of tourism

Future development trend of tourism marketing (1) Accelerate the development of tourism network marketing 1. Vigorously develop network marketing. With the rapid development of network and e-commerce, the competition in the tourism market is becoming increasingly fierce, and the marketing strategies are diversified. Tourism has also actively changed old ideas and squeezed into the tide of online marketing. Tourism network marketing is a marketing activity using electronic network carriers. It is to use the Internet to segment and position the tourism market more effectively, to plan and implement the concepts of distribution, channels, product pricing, services and products more effectively, and to create transactions between tourists and sellers of tourism products. Tourism development network marketing has two advantages: first, tourism products are a special service product, which has the characteristics of synchronous production and consumption, remote consumption in different places, and consumers can't perceive the products in advance, so it is one of the most suitable product types for online inquiry, browsing and purchase; Second, the network has the advantages of rich information sources, fast transmission speed, wide coverage, strong autonomy, timely response and more reasonable operation mode, which can effectively reduce the production, marketing and sales costs of products and save customers' energy, time and capital costs. Thus, it is one of the inevitable trends of tourism marketing mode to vigorously develop online marketing, especially after China's successful bid for the Olympic Games, the huge market brought by the Olympic Games has brought rare opportunities for tourism online marketing. 2. Network marketing and traditional marketing need to be closely combined. From the development trend, the implementation of network marketing is inevitable, but it is undeniable that China's network marketing is still in a low stage, and there are many problems such as the authenticity and update speed of information sources and network security. This makes tourism network marketing unable to give full play to its advantages and becomes a bottleneck restricting the development of tourism marketing in China. In this transitional period, only by closely combining online marketing with traditional marketing can we meet the needs of customers better, faster and more efficiently, develop tourism marketing better and promote the prosperity of the tourism market. (II) Strengthening Green Marketing to Promote the Sustainable Development of Tourism With the increasing awareness of global environmental protection, all countries in the world are implementing sustainable development strategies, emphasizing that economic development should be coordinated with environmental protection, and people are beginning to pursue more environmentally friendly and sustainable green consumption and green marketing. The so-called green marketing refers to the marketing idea, marketing method and marketing strategy that enterprises take environmental protection as the guiding ideology, green culture as the values and green consumption of consumers as the center and starting point. It requires enterprises to implement the principle of combining their own interests, consumer interests and environmental interests in their operations. Tourism is "a resource-based industry, relying on natural endowments and social inheritance", but in reality, tourism is questioned as a "smokeless industry". Tourists only take photos and leave footprints. With the development of tourism, too many picturesque but sensitive environments in the world have been destroyed, and the problems have become more and more complicated. These phenomena are not conducive to environmental resources and directly affect the development of tourism itself. Therefore, China's tourism industry must take the road of sustainable development and strengthen green marketing. First of all, establish a green marketing concept with resource values as the core. Secondly, determine the green marketing objectives. Third, establish a green marketing mix strategy. On the basis of establishing the concept and goal of green marketing, the tourism industry has always implemented the green principles in the design, price, packaging, distribution, promotion and sales service of tourism products, and applied them scientifically. Finally, carry out green certification. Since 1993, the international organization for standardization has formulated a series of international standards for environmental management (ISO 14000), which greatly promoted the development of tourism green marketing. For example, the activities of establishing "green hotels" in Zhejiang and Shandong provinces and the ISO 14000 certification of Wuyishan Scenic Area have injected new contents into the green marketing of tourism. Strengthening the development of green tourism marketing is to make tourism really friendly and harmonious with the environment, conform to the trend of tourists returning to nature and caring for the ecological environment of tourism, and take the tourism industry.

The road to sustainable development is a marketing strategy with strong vitality. (3) Dig deep into the connotation of tourism culture and carry out tourism brand marketing. Modern enterprises pay more and more attention to brand building, and brand-centered marketing has become the core of modern enterprise competition. Brand marketing refers to the marketing strategy and process that enterprises use consumers' brand demand to create brand value and finally form brand benefits. The essence of China's tourism brand building should lie in its long history and rich culture, but at present, the brand marketing of China's tourism industry is far from enough to explore the cultural connotation of tourism products, which leads to the ineffective extension of the life cycle of tourism products. Therefore, we must first dig deep into the connotation of tourism culture in order to make tourism products invincible. For example, the theme park "The Riverside Scene at Qingming Festival" in Kaifeng, Henan Province is the reappearance of the Riverside Scene at Qingming Festival by Zhang Zeduan, a famous painter in the Song Dynasty. It is precisely because this theme park has well excavated the connotation of history and culture that when the tourism of China theme park is at a low ebb, it can still develop with an average annual benefit of more than 65,438+500,000 yuan. At the same time, it should be noted that "deep" mining is a gradual process, and it is also a process that needs to be constantly integrated with innovative factors, rather than a continuous continuation of the original foundation. Secondly, the main task of brand marketing is to develop and design tourism products, shape and spread brand image on the basis of deep excavation of tourism cultural connotation. According to China's tourism culture, we should plan the brand image with China characteristics, endow the brand of tourism products with strong vitality, and then choose the combined communication mode scientifically and reasonably according to the requirements of successfully shaping the brand target image, the target market situation, and our own comprehensive conditions. The selected and combined communication methods should be able to comprehensively, accurately and intuitively display the characteristics of the brand target image, and at the same time, fully consider the economic conditions of enterprises and pay attention to the research on input and output benefits. In addition, tourism departments (government and tourism administration departments) should also play a certain role, focusing on the overall promotion of regions, provinces and the whole country in marketing, so as to promote the orderly and healthy development of tourism.

Xun you

The development of tourism in China is based on extensive management and extensive development. In the future, the development direction and investment focus of tourism in China should shift from facility construction to comprehensive development of tourism resources, so as to promote the optimal layout of tourism structure. We should adhere to the policy of basing ourselves on the east, tapping the potential in depth and gradually developing the central and western regions. The specific suggestions are: 1. Carry out a national survey of tourism resources and formulate comprehensive development plans. Investigate, analyze, comprehensively evaluate and classify the types, quantity, quality, natural environment and social conditions of ethnic tourism resources, so as to provide accurate and reliable basis for rational development. On this basis, the tourism department and experts combine to formulate a long-term strategic plan for the development of national and regional tourism resources. At the same time, stop the unplanned and destructive construction of scenic spots. 2. Actively guide domestic tourism. Arrange and solve the contradiction between domestic tourism and international tourism on hot spots and peak seasons, and rationally develop all kinds of tourism resources. 3. Accelerate the development of regional tourism, change long-term tourism into a tourism management mode combining long-term and regional tourism, form a smooth national tourism network as soon as possible, and promote the development of regional economy (especially in areas with backward tourism resources). 4. The tourism resources in the eastern region are deeply developed, and the tourism industry is transformed into a connotative benefit type. Focusing on sightseeing, we will launch special tourism and holiday tourism projects with entertainment, participation and local characteristics, so as to increase the rate of tourists returning, prolong their stay, increase the proportion of shopping and expand tourism income. The development of tourism resources in western China should keep pace with the development of transportation and economy. At present, it is urgent to establish or expand air ports in northwest, southwest and northeast regions to promote the development of tourism resources. 5. The fundamental condition for the development of tourism resources lies in the cultivation of talents. Therefore, promoting tourism education, attaching importance to tourism higher education and cultivating multi-level tourism talents are important guarantees to improve the level of tourism resources development and research in China. 6, the establishment of tourism resources development fund, protect tourism resources, enhance the development ability of tourism itself, constantly increase tourism investment, expand the scale of tourism. 7. Actively carry out religious tourism. The tour has a stable source of tourists and a large number of religious donations. As long as it is taken care of in policy and publicity, the development prospect is optimistic.