Why should rural tourism products change the backward development model?

Rural tourism not only provides new leisure products for urban residents, but also promotes the adjustment of agricultural industrial structure, increases farmers' income, makes full use of rural surplus labor resources and maintains the sustainable development of rural social economy.

First, the connotation of rural tourism:

1, the concept of rural tourism The so-called rural tourism is a social activity characterized by the countryside, with farmers as the main body, relying on tourism resources, taking tourism activities as the content and promoting rural development as the purpose. Beautiful countryside scenery, leisurely and comfortable lifestyle and peaceful living atmosphere, which are completely different from the city, are one of the main motivations for urban tourists to participate in rural tourism. In other words, rural naturalness and locality are the core, attraction and important resources of rural tourism. "The rural nature is the core and unique selling point of the overall promotion of rural tourism." Therefore, relying on the beautiful rural natural environment, excavating rich local characteristics and showing real rural life are the basic conditions for developing rural tourism and the basic requirements for developing rural tourism products.

2. Characteristics of rural tourism in China China is a big agricultural country, and the rural population still accounts for nearly 70% of the total population. Even urban residents have a strong rural complex. Rural tourism in China started late, but it has aroused widespread concern and great interest. Characterized in that:

First, all tourism activities take place in the specific geographical environment of "countryside".

Second, tourism resources should be all kinds of natural and social resources that have been developed and to be developed, original or regenerated, and collectively or individually owned.

Third, tourism resources, facilities and services have strong local, rural and ethnic characteristics.

Fourthly, the employees who provide various services for tourists, including managers, should mainly be trained agricultural population.

Fifth, the rural tourism economy includes both rural collective economy and rural individual economy, which are included in the rural economic accounting system, and some accounting contents can be virtually included in the national tourism economic statistics to reflect the development of China's tourism industry.

Second, the background of rural tourism development in China

The development of rural tourism in China is the result of the combined action of supply and demand factors. From the supply point of view, it is mainly the need of rural industrial structure adjustment. Judging from the market demand, it is mainly the result of the accelerated urbanization process.

In 1980s, with the adjustment of rural industrial structure, the design and development of agricultural sightseeing tourism projects made it an important channel for the development of rural tourism, and found an important breakthrough for the combination of primary industry and tertiary industry. With the development of eco-tourism, farmhouse music has quietly emerged in economically developed areas of China and become an important carrier of rural holidays. The upgrading of rural tourism from sightseeing to holiday tourism has become an important way to develop the tertiary industry in the vast rural areas of China.

With the vigorous development of domestic tourism and the diversified development process of mass tourism products, especially the move of National Tourism Administration to designate 1998 as the theme year of China's ecological environment has greatly promoted the rise of rural tourism. From the perspective of market demand, tourists' motives for choosing rural tourism mainly include:

(1) Regression demand. With the acceleration of urbanization, people who have lived in noisy cities for a long time have a return demand for rural scenery and quiet life in the countryside, and yearn for the artistic experience of "living, eating, making and listening to farmhouse music";

(2) the need for knowledge. In modern society, urban children generally lack understanding of rural areas, agricultural production and farmers' lives. As an important way to drop out of school, rural tourism is welcomed by schools, parents and students.

(3) The need for nostalgia. Nostalgia is a common feature of human beings, and tourists who revisit their hometown have a clear direction in choosing their destination, especially some major historical events, such as the experience of a large number of urban youths going to the countryside during the Cultural Revolution in China, which created the so-called "educated youth plot" and became an important factor in promoting the development of rural tourism.

(4) Compound demand. People's tourism behavior is often the result of multiple motives, and rural tourism is no exception. Tourists choose rural tourism, some may be out of curiosity, novelty, beauty and pleasure, some may be out of the need of physical and mental mediation, and some may be out of the need of food or buying local products.

Third, the main modes of rural tourism development in China:

At present, rural tourism in all parts of China is developing in a comprehensive direction integrating viewing, investigation, study, participation, entertainment, shopping and vacation. However, due to the differences in geographical conditions and rising reasons, the content of rural tourism in different places has its own emphasis. Comparing and analyzing the formation process of rural tourism in different regions of China, the factor that has a great influence on its causes and characteristics is location. How to construct the layout model of rural tourism plays an important role in the development of rural tourism. Rural tourism in China can be divided into the following modes according to its resource characteristics and tourism activities:

1, forest park mode. For those forest areas with good location conditions, multilateral topography, rolling mountains, criss-crossing streams, dense forests, beautiful scenery, excellent environment and comfortable climate, they can be developed into forest services, making them an ideal place for people to return to nature, take a leisure vacation, camp for summer vacation, conduct scientific research and awaken forest baths.

2. Resort (village) mode. It refers to a place built in a landscape belt with beautiful natural scenery, comfortable and pleasant climate and excellent ecological environment, with the main destination of meeting tourists' holiday and leisure.

3. Campsite mode. Camping is an outdoor recreational activity. It is a tourist activity to leave the city or densely populated places temporarily and spend the night in the suburbs by using tents, elevated tent beds, sleeping bags, motels, cabins, etc. Enjoy the health care function provided by the wild ecological environment of nature, enjoy the beautiful natural scenery and participate in other leisure and entertainment activities. The forest campsite is required to be about 30- 160㏎ away from the urban area, with convenient transportation, but it must be far away from highway trunk lines, with good forest environment, good climate, clean air, quiet environment, water source and shelter from the wind. The area is smaller than the forest park, but it should be larger than hectares. Choose a place with flat terrain or some small ups and downs near the water source to establish a campsite. Some people also build campsites in agricultural wasteland, grasslands and even desert edges.

4. The mode of sightseeing and shopping farm garden. Open mature orchards, vegetable gardens, flower beds, tea gardens, etc. Let tourists pick fruits, pull vegetables, enjoy flowers and enjoy pastoral fun. This is the most common development of agricultural tourism abroad.

5. Lease farm garden mode. Refers to the gardens where farmers rent land to the public to grow grain, flowers, fruits and vegetables. Its main purpose is to let citizens experience the agricultural production process and enjoy the fun of farming, focusing on leisure experience rather than production and management. Most renters can only use their holidays to work in agricultural parks, which are usually managed by agricultural land providers. Generally, the agricultural products produced by the leased farm park are only for the lessee to enjoy or distribute to relatives and friends.

6. Leisure farm mode. It is a comprehensive agricultural area for tourists for sightseeing, vacation, leisure, entertainment, fruit picking, farming, fishing, barbecue, accommodation, experiencing farmers' life and understanding local conditions and customs. In recent years, many conferences in Taiwan Province Province have moved to leisure farms.

7. Agricultural park mode. According to the planning, construction and management idea of the office, farmland is divided into service area, landscape area, agricultural production area, agricultural product consumption area, tourism and entertainment area, etc. A park-style agricultural manor was opened.

8. Educational farm model. This is a form of agricultural production and management that combines agricultural production with scientific education. The crops planted, the animals raised, the furniture and equipment equipped, and the production and farming techniques adopted in the agricultural park are of great educational significance. Educational agricultural parks can set up simple agricultural "museums" to display agricultural and livestock products or pictures, farm tools and materials introducing agricultural production technologies. To reflect the production history and present situation of local aquaculture, a demonstration area can be set up in the agricultural park to reproduce the history of agricultural production. This can increase tourists' understanding of the local agricultural production history, and stimulate their enthusiasm for loving agriculture, developing agriculture and participating in agricultural construction in China. Representative educational farms are French educational farms, Japanese children's agricultural parks and natural ecological classrooms in Taiwan Province province of China.

9. Study abroad in rural areas. It only means that urban residents send their children to primary and secondary schools in rural areas, or send their children to relatives' homes in rural areas for boarding and participating in farm work and rural community activities on holidays, which is called "rural reading". This is mainly to cultivate young people's tough, simple, healthy and upright character.

10, the mode of folk culture village. In some rural areas, there are specific folk customs, literature and art, garden buildings, cultural relics and historic sites, such as clothing, food, festivals, etiquette, marriage and love, funeral, hobbies, taboos, songs and dances, drama, music, painting, sculpture, handicrafts, temples, churches, tombs, gardens and so on. These are all important tourism resources, which are very attractive to urban residents. Folk culture villages can be built in places with rich folk culture tourism resources, and various folk culture activities can be held to attract tourists for sightseeing, vacation and leisure.

1 1, country club mode. For example, the establishment of "educated youth clubs" in rural areas where educated youth are concentrated; Carry out "educated youth returning to' home' tour"; Establish a "fishing club" by using reservoirs, lakes, fish ponds and river sections; Choose suitable places to build various country clubs such as "Country Golf Club" or "Country Golf Driving Range Club".

Four, the development of rural tourism problems and measures taken:

1, change ideas and unify thoughts. In the past, people thought that tourism was only the "patent" of natural scenery and places of interest, so they ignored rural tourism resources, so they ignored the development and development of rural tourism, especially agricultural tourism. The development and construction of tourism resources always make a fuss about scenic spots and historical sites and their derived artificial miniature landscapes, or repeat construction, or tinker, without seeking to open up new horizons. The thinking of tourism developers is deeply bound by "sightseeing" and lacks pioneering ideas and innovative consciousness. Therefore, relevant departments should change their concepts, unify their understanding, establish a new view of tourism resources, and gradually shift the focus of China's tourism development to the development of rural tourism.

2. Diversification of investment subjects Compared with the development and construction of large-scale tourist resorts, the development of rural tourism resources requires much less funds, but the development scope of rural tourism resources is extensive, and generally speaking, it also requires a lot of funds. For those key projects with good resource conditions and high level, we should give full play to the leading role of the government, take the lead by the state, unite some enterprises or private individuals with strong economic strength and management ability, and take the road of joint-stock system or joint-stock cooperative system; Vigorously advocate and encourage independent or joint development of foreign capital, state-owned enterprises and private economy, and also encourage independent or joint development of farmers. In short, we should raise funds through multiple channels, levels and forms, follow the principle of "whoever invests will benefit" and take the road of "rolling development".

3. Reasonable planning and scientific development of rural tourism resources should be based on careful investigation and evaluation of the location conditions, resource characteristics, ecological environment, social economy and tourist market of tourist destinations, with the guidance of regional tourism economic development and system ecology theory. Never ignore the objective reality and the laws of the tourism market, blindly go up, drag on, go its own way, and repeat construction. All localities should make detailed planning and development under the guidance of the overall national tourism development plan. Tourism authorities should guide and supervise the development of rural tourism around the country to ensure the rational and orderly development of tourism.

4. Market-oriented, developing characteristic products The development of rural tourism should also follow the market rules and develop marketable products according to the demand of the tourism market. At the same time, we should pay attention to the characteristics of tourism products and enhance their attractiveness. Characteristics are the vitality of tourism products. At present, China's rural tourism should strengthen the development of leisure and entertainment, folk "green products" and other characteristic products.

5. Strengthen environmental protection and education to promote rural sustainable development. In the planning and design of rural tourism destinations, environmental impact assessment and environmental audit must be carried out to determine the reasonable environmental carrying capacity and tourist capacity, predict the impact of tourism development on the environment and the risks it bears, determine the "eco-economic suitability", and take corresponding environmental protection measures on this basis. You can choose a number of tourist destinations with good conditions in all aspects to implement ISO9000 and ISO 14000 certification, so as to be in line with international standards and build internationally renowned rural tourist attractions. Evaluate tourism developers and managers in a "hierarchical" way to determine whether they have the ability and right to develop and operate. Set up a "public education hall" to educate tourists on ecological environment protection and cultivate their ecological personality. We should vigorously advocate and develop eco-tourism. It is suggested to use horse-drawn carriages or rickshaws for transportation in the park, and coal and wood for burning biogas and electricity. Local green products should be used as much as possible. Sanitation work should be managed and cleaned by special personnel, and domestic garbage should be collected into boxes for unified treatment. Tourists who damage the environment should be punished, such as cleaning up garbage, doing some farm work or being fined. At the same time, establish "ecological positioning stations" in some rural tourist destinations to monitor the impact of tourism activities on rural ecological environment changes. A good ecological environment is an important foundation to realize rural tourism and its social and economic sustainable development in China.

6. Intensify publicity and promotion. In response to the current upsurge of tourists returning to nature at home and abroad, the National Tourism Administration has launched "98 Huaxia Urban and Rural Tour" and "99 Eco-environmental Tour". We should seize this beautiful historical opportunity, vigorously publicize and popularize rural tourism products, at the same time establish links between rural tourism and urban tourism institutions, urban hotels and resorts, strengthen cooperation and joint promotion between urban and rural areas, and attach importance to the construction of rural tourism information networks.

7. Strengthening Health and Safety Work Due to various reasons, there are still some differences in lifestyle, living standards and hygiene habits between urban and rural residents in China at this stage. In some rural areas, the basic sanitation conditions are still backward, so the sanitation work should be strengthened. Disinfect kitchens, tableware, bedrooms, bathrooms, toilets, water and public entertainment places in tourist areas and peasant families receiving accommodation. Rural areas are places where social security is weak. Some lawless elements take advantage of the characteristics of small population density, scattered farmers and scattered accommodation for some tourists to wait for opportunities to commit crimes, rob and kill tourists. Therefore, we should strengthen the public security work in rural tourist destinations.

8. Strengthening the construction and management of the rule of law In order to realize the healthy development of rural tourism, relevant laws and regulations should be formulated, so that there are laws to follow and rules to follow, so that the development of rural tourism can enter the road of legalization and standardization. Rural tourism associations can be established, and relevant articles of association can be formulated to guide and supervise rural tourism activities. When renting land between citizens and farmers, detailed contracts must be signed and carefully performed to avoid disputes.

9. Do a good job in leadership, organization and coordination. Due to the differences in customs and habits, urban and rural residents may have some "frictions" or misunderstandings in the process of communication. Local tourism departments, rural tourism associations, township governments and villagers' committees should strengthen the leadership, organization and coordination of local tourism in order to increase the understanding and friendship between urban and rural people.

The Role and Significance of verb (abbreviation of verb) in Developing Rural Tourism Market; Rural tourism will become a bright spot in the development of China tourism market in the future. Developing rural tourism market is of great significance;

1, which is conducive to strengthening cultural exchanges between urban and rural areas, changing backward agricultural production concepts, and bringing advanced scientific and technological knowledge to rural areas through the participation of urban residents, which is conducive to the promotion of science and technology; Urban residents can personally understand and experience rural life; Tourists' sightseeing activities help to promote the change of agricultural producers' closed and conservative thoughts and form market consciousness; Through the management of sightseeing agricultural bases, we can improve the management level and the ability to adapt to the market, realize the rational development and diversification of land, and improve the efficiency of land use.

2. Improve the environment and improve the quality of life. Sightseeing agriculture not only attracts tourists with agricultural production methods, various participation activities and folk culture, but also gives tourists beautiful enjoyment with beautiful environment. Therefore, planting trees and grass to beautify the environment is a necessary input, which objectively plays a role in protecting the environment, especially in areas with serious soil erosion, and can also promote the development of eco-tourism in China. In Taiwan Province Province, under the guidance of the government, sightseeing agriculture develops "Sansheng" agriculture, that is, it guides the development of agriculture to the combination of "production, life and ecology", develops in a balanced way, and realizes the modernization of production, life and natural ecology of enterprises.

3. It is conducive to further stimulating consumption and giving full play to the role of tourism in expanding domestic demand. Low consumption and insufficient demand are outstanding problems in China's current and future economic life. Further stimulating consumption in all aspects and expanding effective demand will play an important role in promoting sustained and stable economic growth in China. Tourism plays an obvious role in expanding consumer demand because of its strong correlation and great driving role. It can be said that giving full play to the role of tourism in stimulating consumption and expanding domestic demand is not only the need of tourism's own development, but also the new historical mission entrusted to tourism by the times. It is an important way to further play the role of tourism in this respect, fully tap the potential tourism market and expand the number of tourists. At present, by developing rural tourism to start the rural market, stimulate consumption and expand domestic demand, the effect will be very significant.

4. It is conducive to expanding the scale of tourism industry and promoting the new period of building China into a world tourism power. China's tourism industry has put forward the goal of leaping from a big Asian tourism country to a world tourism power. It is very important to achieve this grand goal, expand the scale of tourism industry and further improve the quality of tourism industry. Vigorously strengthening the development of rural tourism market is of great benefit to promoting the construction of China's tourism power. With the acceleration of building a well-off society in an all-round way and the gradual improvement of people's income level, the expanding rural tourism market will play a positive and huge role in expanding the scale of China's tourism economy.

5. It is conducive to the adjustment of rural industrial structure and the development of agricultural industrialization, and promotes the solution of the problem of rural surplus labor force. China's agriculture is still dominated by planting, the agricultural structure is unreasonable, the proportion of rural tertiary industry is too small, and the agricultural economic benefits are low. The development of rural tourism will inevitably promote the development of rural commerce, service industry, transportation industry, construction industry, processing industry and other corresponding industries, and promote the adjustment of industrial structure. At the same time, the development of rural tourism will inevitably produce the characteristics of regional agricultural products, which will help to form a series of links such as processing, storage, transportation and sales of products, promote the development of agricultural industrialization, increase employment opportunities, and further solve the employment problem of rural surplus labor.