Characteristics and types of business tourism

1, the market scale is increasing year by year.

Experts predict that if the 40 million business people in China travel three times a year on average, the total number of business trips in the whole year will reach about 654.38+0.2 billion. According to a document of the National Tourism Administration in 2003, China spends more than 35.7 billion yuan on international business tourism every year, accounting for 17% of the Asian business tourism market. At present, the number of people going abroad on business, including official business and business trips, has accounted for 53.3% of the number of people going abroad. China's domestic business tourism expenditure is as high as US$ 654.38+070 billion, accounting for about 30.5% of the whole domestic tourism market, and increasing by 20% every year. According to the news released by the National Tourism Administration, from the analysis of the inbound tourism market structure in China, business and conference tourism account for 39.9%, which is close to or exceeds the level of some developed countries. In recent years, China has made remarkable achievements in tourism infrastructure construction. More and more countries are sailing with China, and the routes are getting longer and longer. China's relatively perfect foreign-related tourism service system also provides convenience for business travel. China's economic development and various exhibitions and conferences in China have become important magnets to attract business travelers. According to the prediction of the International Conference Association, "China may become the main destination of international conference tourism in 2 1 century". China's entry into WTO, the successful bid for the 2008 Olympic Games and the 20 10 World Expo provide good opportunities for the development of business tourism in China.

2. Stable income

Because business tourism is oriented to business or other specific activities, business tourism is usually low in randomness, strong in planning in advance, and strong in activity repetition (especially annual meetings and large-scale activities have fixed time or preset time, and will be held again after a certain time interval). This forms the characteristics of the stability of business tourism: on the one hand, because of the fixed time, it is generally not affected by climatic conditions or some unfavorable conditions (such as poor traffic), and it is the most stable market segment in the tourism market. On the other hand, the repetition of business activities enables business tourism to generate stable tourist flow and income, without obvious seasonal and off-season differences in other tourism projects.

3. make a profit.

The consumption composition of business tourism determines that the proportion of self-funded tourists is small, and the expenses incurred by business tourists are usually determined according to the internal regulations of the organization or the level standards of business activities, and the price factor is not the decisive factor, so compared with leisure tourism, business tourists have higher consumption capacity. From the purpose of two types of tourism, business travelers pay more attention to service quality, efficiency and convenience. According to statistics, the average daily consumption of business guests is 23% higher than that of tourists. In addition, business tourists stay at their destinations for a relatively long time. So generally speaking, the profit rate of business tourism is as high as 20% ~ 30%, which is much higher than that of ordinary leisure tourism.

3, the market formation period, lack of professionalism.

From the perspective of market cycle, the domestic business tourism market is in the market development period. (1) First of all, this market is divided into countless small regional markets, with many entrants and potential entrants. No enterprise has absolute competitive advantage, and the market is in a state of complete competition for the time being. Secondly, as an independent market segment in the tourism market, the business tourism market has developed rapidly and has not yet formed a stable market scale. (3) Finally, the corresponding rules of this market have not yet taken shape, far from reaching the mature stage.