2021 New Year’s Day tourism revenue

According to calculations by the data center of the Ministry of Culture and Tourism, during the 2023 New Year's Day holiday, there were 52.7134 million domestic tourism trips across the country, a year-on-year increase of 0.44%, and on a comparable basis recovered to 42.8% of the same period during the 2019 New Year's Day holiday; achieved Domestic tourism revenue was 26.517 billion yuan, a year-on-year increase of 4.0%, returning to 35.1% of the same period during the New Year's Day holiday in 2019. The national cultural and tourism holiday market is generally safe, stable and orderly.

Medium and long-distance tourism is recovering steadily

Urban leisure and peripheral tourism still dominate, and medium- and long-distance tourism is recovering steadily. During the New Year's Day, travel around the city, short-distance travel, and leisure travel are still the mainstream, including ice and snow, hot springs, amusement parks, lake tours, camping, making tea by the fire, hotel scripts, neighborhood leisure, ancient town tours, watching fireworks, mountain climbing, etc. Quality play experience is favored by young people. Beijing's Old Summer Palace, Summer Palace, Zizhuyuan, Shichahai, etc. have simultaneously launched holiday ice rinks or snowfield activities, attracting many families with families to experience them. Classic ice and snow tourism destinations such as Northeast Ice and Snow World, Yabuli, Changbai Mountain, China Snow Country, and "Arctic" Mohe attract many tourists to experience the unique fun of ice and snow. Medium and long-distance tourism has steadily recovered. The Yangtze River Delta and the Pearl River Delta have become the main source of tourists for tourist destinations in the southwest, northwest and central regions. Sanya, Xishuangbanna, Kunming, Xiamen and other places have become the main tourist destinations for tourists from Beijing and the three northeastern provinces to "escape the cold during the New Year" land.

The sense of New Year's Eve rituals has gradually become a new trend

Folk experience brings traditional culture, and the sense of New Year's Eve rituals has gradually become a new trend. During New Year's Day, New Year's Eve activities full of joy, peace and welcoming atmosphere are popular among young people. Cultural experience activities such as light shows, fireworks, and New Year's bell ringing in various places are very popular. Shanghai Disneyland, Changsha Juzizhoutou, Shenzhen Window of the World, Hong Kong, Macau and other places held fireworks performances to welcome the New Year. Nanjing Niushou Mountain, Wuxi Lingshan, Suzhou Hanshan Temple and other places carried out bell ringing and praying activities. The Shanghai Bund, Chengdu Twin Towers, Wuhan and other places held bell ringing activities. Thousands of people in Jianghan Road, Chongqing Jiefangbei and other places counted down to the midnight bell to welcome the New Year. The Badaling Great Wall Scenic Area in Beijing opened the Great Wall at night, the Tianfu Twin Towers in Chengdu presented a "New Year's Eve" light show at an altitude of 218 meters, the lanterns of Fenhe Park in Taiyuan, Shanxi, and the "Shanghai Lake City" lanterns in Yinchuan, Ningxia added a festive atmosphere to the citizens to welcome the New Year.

Cultural and tourism activities are carried out in an orderly manner

Cultural and tourism activities are carried out in an orderly manner, and measures to benefit the people have boosted the recovery of cultural and tourism consumption. The Ministry of Culture and Tourism organizes various localities to carry out a series of colorful "Village Evening" activities based on local conditions, and encourages the use of intangible cultural heritage projects such as paper-cutting, New Year paintings, and lanterns to create a strong festival atmosphere. New Year opera performances, New Year concert performances, etc. enrich the festival supply. Hainan held the 2022 Hainan International Tourism Island Happy Festival and issued 10 million yuan in tourism coupons nationwide. The 24th Harbin Ice and Snow World with the theme of "Ice and Snow City, Unlimited Creativity" opened. Shanxi, Henan, Luoyang and other places have Activities such as ticket discounts and ticket reductions have been launched. Hunan has carried out more than 100 intangible cultural heritage publicity displays and folk activities with rich connotations. Chongqing has launched the "2023 Love Chongqing·Welcoming the New Consumption Season" campaign to help promote the tourism industry in the new situation of the epidemic and new changes. recovery.