Traditional Culture Encyclopedia - Tourist attractions - Nowadays, there are more and more ancient tourist towns. How to use marketing planning?

Nowadays, there are more and more ancient tourist towns. How to use marketing planning?

You want to ask, how does planning stand out among many ancient towns and produce local brand effect?

I can tell you several directions.

1, take advantage of the trend, use government and local resources, and deliberately promote it through land names and well-known resources;

2. Borrow things and things, and use the media Internet to push the ancient town to the climax of public opinion;

3. Take time to do key things at key times, such as what meetings can be held locally or what meetings can be built, and use this opportunity to vigorously publicize the characteristics of the ancient town and the local human geography;