How to promote rural tourism consumption of urban families

The rural tourism consumption of urban families refers to a kind of tourism consumption activity that takes the countryside as the activity place and attracts urban family tourists for sightseeing, leisure, experience, fitness, entertainment, shopping and vacation by using the unique natural environment, pastoral landscape, production and operation forms, folk culture, farming culture, peasant villages and other resources, including rural tourism and agricultural tourism consumption, rural folk culture and customs tourism consumption, and rural leisure and holiday tourism.

Forward-looking Industry Research Institute suggests strengthening the differentiated development of rural leisure products.

On the premise of the consumption demand of "parents+adult children", we will promote the diversification of filial piety culture tourism products, and strive to create farmhouse tourism products, so that "parents+adult children" can feel the traditional rural nature in the pastoral interest. Under the premise of "parents+minor children" consumption demand, we will focus on creating in-depth experience tourism products, launching science and technology tours, cultural tours and fitness tours, strengthening the knowledge education, vision expansion and cognitive improvement of minor children, and enhancing parent-child family interaction. On the premise of the tourism demand of newly-married families in childless cities, we will focus on launching backpacking tourism products and creating characteristic backpacking family tourism routes.