What has Korean tourism done to attract tourists from China?

Korean media165438+1October 5 reported that with the easing of Sino-Korean relations, tourism in Gyeonggi Province began to gear up and actively launch various marketing in China to attract Korean tourists to visit Korea again.

According to the report of Yonhap News Agency165438+1October 3rd, according to the news of Gyeonggi Province Tourism Development Bureau on the 3rd, the government of Gyeonggi Province will participate in the china international travel mart (CITM) held in Kunming, China from 17 to 19 this month. This is the first time that South Korea has participated in a local tourism fair in China this year since the "Sade" conflict between China and South Korea.

China international travel mart is the largest professional tourism exhibition in Asia, which is held once a year. Travel agencies from all over the country, 365,438+0 provinces, municipalities and autonomous regions, Hong Kong and Macao Special Administrative Regions, and travel agencies, hotels, airlines and enterprises related to tourism in their respective regions can participate. This time, Gyeonggi Province will also set up a booth at the event site to introduce Gyeonggi Province's winter tourism products to local tourism industry peers and consumers.

On the other hand, it is reported that Gyeonggi Province is actively promoting the resale of "Korean Tour" tourism products in China. Gyeonggi Province strives to launch the special tourist commodity "Super Skiing" in the south of China from next month. Super ski is mainly aimed at tourists from Singapore, Taiwan Province Province and southern Chinese mainland, providing them with winter skiing experience. In addition, Gyeonggi Province will hold a publicity briefing on free travel in Shandong Province next month.

Previously, South Korea has been a popular destination for China enterprises to carry out prize-winning tourism. Every year, a large number of Korean companies bring their employees to China for sightseeing. The number of people and the number of handwriting make Korean tourism overjoyed. As a result, Gyeonggi Province also plans to launch enterprise and group tour products on 20 18, and provide them with substantial discounts.

According to statistics, by the end of June this year, there were 232,000 South Korean tourists visiting Gyeonggi Province, a year-on-year decrease of 2 1%. A person in charge of Gyeonggi Province said, "Before, the poor quality food and accommodation provided by some cheap sightseeing groups greatly reduced the impression of China tourists on South Korea. We will launch high-quality tourism products including yacht riding experience and making Baochuan wine to attract more tourists. "