"Yang Kang" swarmed in, and tourism chaos followed. ......

When the huge flow of people comes, it is also a test of local service and management level.

Text | Wang Zhongyun

Recently, the tourism market has ushered in a long-lost recovery. At present, it is in the cold winter, and Hainan has once again become a popular tourist destination. On social platforms, the picture of "Yang Kang bursting Sanya" is very strong.

However, as more and more tourists flock to Sanya, some chaos and even tragedies have begun to appear. 65438+1On the afternoon of October 7, many people drowned in the sea near Houhai Village, Haitang District, Sanya City. Three people died, 1 person lost contact. Four people are tourists. In addition, the "sky-high" hotels in Sanya have also begun to discourage some tourists.

Before the outbound tourism is fully restored, it can be predicted that the tourism fever in Sanya will continue for some time. However, the current chaos has left a question for local practitioners and managers: Do you want to make a fortune by "buying and selling with one hammer" or continue to improve the service level to make Sanya more competitive in the tourism market?

Houhai Village, Sanya

Drowning, fighting, "sky-high price" hotel

65438+1On the afternoon of October 7, four tourists drowning in Haitang Bay in Sanya came from Lanzhou and were a family.

According to the video provided by the police after the incident, at 2: 57 pm that day, a family of four walked from the seaside to the seaside. There was a big wave at that time, and there were some tourists swimming nearby. Then four people swam forward and drowned one after another. As of press time, three people were killed, and 1 person lost contact.

Screenshot of drowning accident network transmission

65438+10.8, the staff of emergency linkage center in Haitang District of Sanya told the media that after the incident, local public security, fire fighting and other rescue workers have been searching and rescue at sea, but they still haven't found the lost tourists.

Witnesses said that the incident occurred in Queen Bay waters south of Wuzhizhou, Houhai Village, Haitang District. It is forbidden to go to sea in this sea area, and several warning signs were set up near the incident. Local merchants also said in an interview that this area is not a place for tourists to play, but there are still tourists including a drowning family who go to the sea to play.

In this incident, it is still inconclusive whether the tourists ignored the warning or the local managers were negligent. But the tragedy still happened, which sounded a heavy alarm for the local tourism industry.

On the afternoon of June 6, 65438, just the day before the tourist drowning accident, the video of several men fighting each other in Sanya Serene Square attracted attention on the Internet. In the video, five or six men with camera bags pull each other and smash each other with cameras and lenses. All kinds of shots were scattered on the ground, and the scene was in chaos, and several people were knocked to the ground.

Video screenshot

65438+1October 10, Sanya police issued a notice: 20231October 6, 65438+Tianya Branch received an alarm, and there was a fight on the beach of Serene Square in Tianya District. The police immediately rushed to the scene for disposal, and six people involved in the fight were summoned back to the police station for investigation according to law.

After investigation, Liu Moulu, Liu Mouhua, Zhao Mouhua, Li Moudong and Zhao Mouguo had a dispute over the source of tourists in the photography business, which led to physical conflicts.

At present, Tianya Branch has imposed administrative detention 15 on six people, including Liu Moulu, and fined 500 yuan.

Anyone who has been to Sanya should be familiar with it. Walking on the beach or in popular scenic spots, you often meet people with cameras and ask if you want to take pictures. Only this time, it's not tourists and photographers who make trouble, but photographers who rob business do it themselves.

What netizens can't understand is the recent price of Sanya Hotel. The hotel of "200,000 yuan/night" during the Spring Festival holiday was booked, which made Sanya hot search again.

"200,000 One Night" Hotel is located in the four-bedroom seascape swimming pool villa of Jiapeile Resort Hotel in Tufuwan, Sanya, with an area of 8 16 square meters and can accommodate 8 people. This room type has been sold out during the Spring Festival. At present, the available room is 65438+ 10/0-20, and the price is 220243 yuan per night. The cheapest room type in this hotel recently is 6000 yuan a night.

On New Year's Day holiday, a hotel in Yalong Bay, Sanya, the most expensive set of "7-room presidential villa" was also booked, and the price exceeded 1.8 million yuan a night.

In addition to high-end hotels, the price of homestays in Sanya has also risen rapidly. According to Jim News, the Houhai Village Hostel, which used to be 1000 yuan per night at the lowest valley, has recently risen to 1000 yuan per night.

Many netizens think that this wave is a collective "retaliatory price increase" of Sanya hotel industry. In this regard, Sanya Tourism Hotel Industry Association recently denied it.

Li Youyi, secretary-general of Sanya Tourism Hotel Industry Association, said that the Sanya municipal government has a maximum price limit for hotel rooms, and different room types have different price limit standards. The prices of a considerable number of hotels and homestays are almost the same as before the epidemic.

The tourism market continues to recover.

The New Year's Day holiday just passed is a small peak of Sanya tourism recently.

According to Xinhua News Agency, the number of Sanya * * * scenic spots and rural tourist spots of Sanya Tourism, Culture, Radio, Film and Sports Bureau in Hainan Province reached 17, and 70,700 tourists were received in 2023 1 day. According to the data released by Hainan Airport Group, during the New Year's Day, its three airports in Hainan Island are expected to carry out more than 2,300 flights and transport nearly 320,000 passengers.

Sanya tourism big data platform shows that the inbound passenger flow of head tourist destinations such as Beijing, Shanghai and Guangdong has generally recovered to or higher than the same period last year.

On New Year's Eve, from the afternoon, Houhai Village, a surfing resort, was crowded with people, and the bar was even full that night. After New Year's Eve, many tourists want to take a taxi out of the village, but they can't get it at all. From hotels to homestays, many employees said that the recent occupancy rate was above 90%.

Hainan duty-free cities such as Sanya also began to line up. According to the information released by Sanya, from June 5438+February 3 1 day, 2022 to June 5438+1October 2, 2023, Sanya Customs * * * supervised the duty-free sales of outlying islands with a total of 380 million yuan, 40,000 shoppers and 370,000 items.

According to the data of Haikou Customs, on New Year's Day holiday in 2023, Haikou Customs * * * supervised the amount of duty-free shopping on outlying islands of 422 million yuan, and the per capita shopping was 98 16 yuan.

During New Year's Day, Sanya Duty Free City was full of tourists.

How long can it be hot?

As a well-known tourist destination in China, Sanya's tourism market and employees have experienced great ups and downs in the past 2022. The outbreak of epidemic in summer not only dealt a heavy blow to tourism, but also affected the normal life of the local area. The recovery at the end of the year came faster than expected, which can be described as "hot" recently.

A few days ago, the owner of a hotel in Sanya said in an interview that he wanted to earn back the money lost in the past three years within one month. Although the boss and the media have different opinions on the authenticity of their statement, this statement may reflect the urgency of many local practitioners.

For practitioners and the entire tourism industry, now is indeed a good time to "return blood." "Yang Kangren is infatuated with Sanya" is a real and positive signal. But when the huge flow of people comes, it is also a test for the local service and management level.

At 65438 local time1October 9, Thai Deputy Prime Minister and Minister of Public Health Anuddin and his party arrived at the airport to welcome the first batch of tourists to China, Thailand after COVID-19's "Class B Management". As the Deputy Prime Minister of Thailand, Anuddin personally presented a wreath to the tourists from China. Some tourists feel like "stars" when they see this kind of treatment.

Thailand and other popular destinations for overseas travel have adopted the attitude of welcoming China people, and domestic tourist hotspots will soon face market competition. Domestic tourism should continue to improve the service level of tourism with a long-term vision, so as not to be abandoned by tourists in the comparison of cost performance.

References: Jim News, Newsflash, E-commerce Online.

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