How to write the exhibition plan, is there a more detailed model essay?

exhibition plan of p>XX Company (draft)

AA Group's exhibition plan (draft)

1. Preface: 2. Exhibition time: 26 (the exhibition should be arranged three days in advance) 3. Location: 4. Personnel:

5. Exhibition background analysis:

1. Conference analysis:. Brand; Authority; International;

2. Composition of exhibitors:

3. Analysis of participants:

A. Competitors: AA, AA, etc. (The theme, scale, content and purpose of competitors' participation. Adjust the exhibition planning for competitors. )

B, media; C, distributors around the world; D, other units and personnel;

VI. Purpose of participation:

1. Channel expansion;

A, analysis of existing channels:

channels based on AA need to be re-established, and at present, AAAA agents of the company mean that they are not included. Take the opportunity that distributors from all over the country gather here to open up AA channel sales, establish channels and promote products nationwide.

channel characteristics:

1)AA conference brings together distributors from all over the country, which has the characteristics of wide geographical area and can well expand the national agency;

2) The participants basically belong to AA industry, which is highly professional and has a clear investment target;

3) Advantages of products: The theme of the exhibition is "Innovative marketing methods? Expand market channels? Building an agency system ",in which AA has the characteristics of combining the advantages of other AA, and it is" good quality and low price ",which is conducive to the expansion of channels;

2. company brand promotion; This brand new image can be well conveyed through AA conference.

3. terminal customer expansion; The expansion of end customers is a small gain of an exhibition, and the demonstration is carried out on the spot.

4. Create momentum and promote the new product (AA) to the market; At this conference, many companies spare no effort to introduce new products to attract investors or distributors, and then open up the product market. Through this conference, product brands can be well marketed and warmed up for future channel expansion.

5, a deep grasp of market information dynamics, national policies and market demand.

AA industry grand meeting, where information is gathered, can not only collect a lot of competitors' information, but also know the latest market trends. By communicating with different distributors in different regions, we can know the different market demands all over the country.

VII. Exhibition arrangement:

Before the exhibition:

A. Preparation of the booth: 1. Determination of the exhibition theme; (TBD) 2. Determination of the booth; 3. Layout of the booth; (omitted)

includes: material preparation; The overall design of the booth (not only magnificent, but also novel and creative);

B, agent invitation and strategy:

1. Channel personnel make an appointment to attend the exhibition by sending an invitation letter in advance.

2. Prepare some gifts that can be split in two, and send one of them to the agent with the invitation letter before the exhibition, so that they must come to the booth to make up a complete gift.

3. Make lanyards with company logo and name and distribute them to visitors free of charge at the scene. Because these lanyards are usually beautifully made, most visitors are happy to change into their own admission cards after getting these lanyards. Visitors walk around the venue wearing these eye-catching lanyards, which means that many mobile billboards are promoting our company for free.

4. Agents can participate in the lucky draw to get prizes such as digital cameras and mobile phones.

in the exhibition:

product promotion activities:

A, the implementation of the promotion policy, the agent who signed the agency cooperation on the spot will give certain discounts (to be determined)

B, the agent who signed on the spot can get gifts such as MP3, video cameras and digital cameras according to the conditions;

Media coverage:

2. The company's website reports synchronously; 3, Shenzhen, Beijing and other media reports; 4. Publicity of major forums /BBS/ blogs on the website;

5. Planning of other activities

After the exhibition:

1. Follow-up by agents.

2. At this time, the publicity is mainly aimed at tracking and visiting the agents negotiated at the exhibition, carving the hot scenes at the exhibition into CDs, integrating the images and packaging them.

3, the follow-up report of the website;

exhibiting materials:

1. promotional materials:

a. invitation letter from the agent; B, company profile; C. company advertising clothes; D. product brochure; E. posters; F, gifts;

2. negotiation materials: a, business card b, relevant contracts

4. service materials: a, statistical table of customer information b, guest sign-in book c, business card holder: one is to place the business cards of our staff, and the other is to place the guest business cards.

Effect forecast:

1. AA's channel will be developed for the first time, products will enter the market, and the channel framework will be initially formed;

2. The new name of the company is well publicized and the new image of the company is promoted through this platform.

3. AA brand has been initially established and promoted, which has improved the brand reputation on a high platform.

4, the signing of some end customers; Get the first step of customer usage information, and provide first-hand information for future marketing.

exhibition budget (omitted)

1, exhibition expenses 2, exhibition hall construction expenses 3, promotional items production expenses 4, related gifts preparation 5, media expenses

6, accommodation and food expenses of exhibitors.

Precautions:

1. Pay attention to notebook placement and demonstration during the exhibition to prevent theft

2.

4. After the museum is closed every day, a summary meeting should be held in time to summarize the day's work, solve the problems found in time, sort out the letter of intent for the agency, and try to make an appointment with important big customers that evening.

5. The clothes of the exhibitors should be uniform, reflecting the company's good mental outlook and the operating requirements of international brands.

6. Make a list of things before going to AA, and arrange things according to the list to prevent omissions.

planning scheme for leather goods exhibition of Guangzhou red valley leather Co., Ltd.

Foreword

The 1th China (Shiling) Leather and Leather Goods Festival will be held from December 23rd to 25th, which is jointly sponsored by China National Light Industry Federation, china leather industry association, China Plastics Processing Industry Association and Guangzhou Municipal People's Government. At that time, CCTV CCTV evening party will be grandly unveiled for the 1th China (Shiling) Leather Festival, and the opening ceremony and evening party will be integrated into one. Li Xiaodong, deputy head of the district, the propaganda department of the district party committee, the large-scale literary evening in Shiling Town and Honggu Night, and the relevant responsible persons in red valley leather, etc., and more than 2 news media including Nanfang Daily and Guangzhou Daily attended the conference.

At present, the competition in the domestic leather goods industry is fierce, with thousands of leather goods enterprises, large and small, and the strong foreign leather goods brands constantly entering, the territory of China leather goods market has been re-divided in the process of changing. "Only when China leather industry develops in the direction of brand upgrading can it gain strong development momentum and have broad market space." -Deng Shenwei

With the opportunity of Leather and Leather Festival, our company will further explore and carry forward the exquisite leather handicrafts of our ancestors and promote the handicraft culture of the national leather industry. In order to expand the market space, obtain the brand premium, and then rank among the top leather goods brands in the world. Take the strong media as the platform, integrate all resources, and establish the strategic direction for the brand upgrade of Honggu. Through entertainment marketing, the brand awareness and reputation of Honggu have been greatly improved.

2. Exhibition time: December 23-25, 21

3. Location: Guangzhou Huadu Shiling Leather and Leather City

4. Exhibitors:

General manager: on-site receptionist: translator: on-site consultation: training for exhibitors:

uniform clothing for exhibitors;

discipline of participation:

a You are not allowed to leave the booth without permission, and you can ask for leave from the management in special circumstances; B customers are three steps away from the booth and must be greeted with a smile;

c if there are customers in the booth, they shall not occupy the customer reception seat.

Work instruction for exhibitors:

a Collect information; B communicate with customers; C send promotional materials to targeted customers and convey company information; D customer information collected after the exhibition;

e information distribution.

5. Analysis of the background of the exhibition:

1. Analysis of the grand event:

Professionalism: The 1th China (Shiling) Leather and Leather Festival will be held for three days. Apart from the opening ceremony, the built-up area of 25 square kilometers in Shiling will be used as a large exhibition platform, including Shiling (International Leather and Leather City), Shiling (Global) Leather Hardware Leading Market and Guangzhou Shiling. The three exhibition areas of Nahai Leather Decoration Expo Park are the main exhibition areas, which fully display the prosperity of Shiling leather industry.

Brand: The 1th China (Shiling) Leather and Leather Festival will show "Brand Shiling, Charming Flower" in a grand, concise, novel and fashionable way.

authority: sponsored by China National Light Industry Federation, china leather industry association, China Plastics Processing Industry Association and Guangzhou Municipal People's Government; Huadu District People's Government co-ordinates the undertaking; Shiling Town People's Government and Chengdu Zhongya Economic and Cultural Co., Ltd. jointly planned; Holy Land Group, sponsored by red valley leather; Shiling (International) Leather and Leather City, Huadu Wenzhou Chamber of Commerce, Guangdong Leather Industry Association and Guangzhou Shiling Leather Creative Elite Association co-organized; With the full support of French Leather Association, EU-China Association for International Cooperation, Italian ARSERPEL Group, Guangdong Sewing Equipment Chamber of Commerce, Guangzhou Huadu District Federation of Industry and Commerce Shiling Branch, Guangdong Hunan Leather Professional Committee, Guangzhou Huadu District Federation of Industry and Commerce Ganshang Chamber of Commerce, and Zhejiang Taizhou Chamber of Commerce in Guangdong Province, the opening ceremony of the 1th China (Shiling) Leather and Leather Festival is about to achieve a new breakthrough, highlighting the characteristics of "commercialization, specialization and innovation" and constantly expanding China (Shiling). This will be a brand event to fully display the innovative development achievements of leather and leather products, promote extensive exchanges and cooperation between leather and leather products industries at home and abroad, and enhance the charm of China leather capital through the strong alliance between government and enterprises.

Internationality: There will be exhibition platforms for finished leather products, creative leather design works, sewing machinery and equipment in the exhibition area, attracting leather brand enterprises, sewing equipment buyers and leather raw and auxiliary materials manufacturers from all over the world and all over the country to gather in Shiling. China (Shiling) Leather and Leather Festival has become a frontier to show the overall image of Huadu Shiling, a booster to promote brands, upgrade industries and promote economic take-off, and a "golden business card" for Huadu Shiling to go global and talk with the world.

2. Exhibitors:

Woodpecker, Kaidi Paul, Seven Wolves Leather, Dunxi Milan, Red Dragonfly, Goldlion, Mexican Scarecrow, Lacoste Crocodile, Boss Hugo Boss, etc. 3. Participants analysis:

A, competitors: (The theme, scale, content and purpose of competitors' participation. Adjust the exhibition planning for competitors. )

B, media: CCTV and other media will be invited to shoot and record the party on the spot.

Sixth, the purpose of the exhibition:

This is a feast of leather goods, and "Brand Lion Ridge, Charming Flowers" will be displayed in a grand, concise, novel and fashionable form. The products on display are all high-grade products, which are very close to the brand positioning of our company.

This is an international event for leather goods, with a large scale and far-reaching influence. There are many well-known exhibitors and exhibitors from home and abroad.

The location of the exhibition is Huadu, Guangzhou, and the cost is not very high, so it is close to the water tower. The exhibition time is December, which is just the best selling period of leather goods.

1, channel expansion;

1), channel characteristics:

A, the 1th Leather and Leather Festival brings together distributors from all over the country, which has the characteristics of wide region and can well expand the national agency;

B, the participants basically belong to the leather industry, which is highly professional;

2, company brand promotion;

Our brand image can be well conveyed through the leather and leather goods grand event:

Enterprise spirit: cooperating and striving for Excellence;

corporate philosophy: be pragmatic and go forward bravely;

corporate vision: Chinese national brand;

brand positioning: China people's own leather brand;

market positioning: casual leather handbag market;

product positioning: personalized leisure, handmade leather goods;

Golden Trilingual:

China people's own leather brand manual technology, pure leather production of more than 1, chain stores nationwide for life-long free cleaning and maintenance

3, end-user expansion;

the expansion of end customers is a small gain of an exhibition, and the demonstration will be conducted on the spot.

4. Promotion and promotion of products (red valley leather) to the market;

At this conference, many companies spare no effort to introduce new products to attract investors or distributors, and then explore the product market. Through this conference, product brands can be well marketed and warmed up for future channel expansion.

5, a deep grasp of market information dynamics, national policies and market demand;

The information gathering place of this leather industry grand meeting can not only collect a lot of competitors' information, but also learn about the latest market trends. By communicating with different distributors in different regions, we can learn about different market demands all over the country.

VI. Before the exhibition arrangement:

Before the exhibition

A. Preparation of the booth: 1. Determination of the exhibition theme; (TBD) 2. Determination of the booth; 3. Layout of the booth; (omitted)

B, agent invitation and strategy:

1. The channel personnel make an appointment in advance by sending an invitation letter to the agent to attend the exhibition.

1. Prepare some gifts that can be split in two, and send one of them to the agent with the invitation letter before the exhibition, so that they must go to the booth to make up a complete gift.

C, media reports: 1, the company's website carries out synchronous reports; 2. Guangzhou Huadu and other media reports;

VII. Preparation of exhibiting products:

Project name and quantity Budget remarks

VIII. Budget: booth expenses: exhibition transportation expenses: publicity and promotion expenses: personnel expenses: