Contents of the State Council's Opinions on Promoting Tourism Reform and Development

Fully implement the spirit of the 18th National Congress of the Communist Party of China and the Second and Third Plenary Sessions of the 18th Central Committee, adhere to deepening reform, promoting tourism according to law, properly handle the relationship between the government and the market, and promote the formation of a development pattern of government supervision according to law, law-abiding business operations and civilized tourism for tourists in accordance with the requirements of building the overall layout of Socialism with Chinese characteristics; Adhere to integrated development, promote the combination of tourism development with new industrialization, informationization, urbanization and agricultural modernization, and realize the unity of economic, social and ecological benefits; Adhere to people-oriented, actively create a good tourism environment, so that the vast number of tourists can swim safely, comfortably and happily, and discover, enjoy and spread beauty in the process of tourism.

Change the mode of development

Taking transformation and upgrading, improving quality and increasing efficiency as the main line, we will promote the transformation of tourism products to sightseeing, leisure and holiday, and meet diversified and multi-level tourism consumption needs; Promote the development of tourism to intensive transformation, pay more attention to resource and energy conservation and ecological environment protection, pay more attention to cultural inheritance and innovation, and achieve sustainable development; Promote the transformation of tourism services to quality services and realize the organic unity of standardized and personalized services. By 2020, the total domestic tourism consumption will reach 5.5 trillion yuan, urban and rural residents will travel 4.5 times a year, and the added value of tourism will account for more than 5% of GDP.

Driving force of tourism development

(3) Deepen tourism reform. Accelerate the transformation of government functions, further simplify administration and decentralize power, and let the market play a decisive role in resource allocation. We will speed up the separation of government and enterprise and the separation of government affairs in the tourism field, give full play to the role of various tourism industry associations, and encourage the development of intermediary organizations. Establish open and transparent market access standards and operating rules, break down industry and regional barriers, and promote the full opening of the tourism market to social capital. All localities should break the policy restriction that travel agencies set up branches and stores across provinces, and encourage travel agencies and tourism enterprises with high brand credibility to operate in cross-regional chains. Actively cultivate and expand market players, support characteristic tourism enterprises, encourage the development of professional tourism management institutions, promote cross-regional, cross-industry and cross-ownership mergers and acquisitions of advantageous tourism enterprises, build cross-border industrial groups and industrial alliances, and support tourism enterprises with independent intellectual property rights and national brands to become bigger and stronger. We will steadily promote the construction of the national park system and better protect and utilize the country's natural and cultural heritage. Pay close attention to the establishment of a scenic spot ticket reservation system to control the maximum carrying capacity of tourists in scenic spots. Unify international and domestic tourism service standards. Improve the index system of tourism statistics and survey methods, and establish a scientific evaluation system of tourism development. Cancel the examination and approval of border tourism projects, and delegate the qualification examination and approval of travel agencies operating border tourism and the business license of foreign-invested travel agencies to provincial tourism departments. (4) Promote regional tourism integration. Further deepen foreign joint ventures and cooperation, support qualified tourism enterprises to "go global" and actively explore the international market. Improve the domestic and international regional tourism cooperation mechanism, establish an interconnected tourism transportation, information and service network, strengthen regional tourist exchanges, and build a pragmatic, efficient and mutually beneficial regional tourism cooperation. Around the Silk Road Economic Belt and the construction of the 2 1 century Maritime Silk Road, under the framework of regional and sub-regional cooperation mechanisms such as ASEAN-Mekong River Basin Development Cooperation, Greater Mekong Sub-regional Economic Cooperation, Central Asian Regional Economic Cooperation, Tumen River Regional Development Cooperation, Bangladesh-China-India-Myanmar Economic Corridor and China-Pakistan Economic Corridor, China will adopt an entry-exit policy that is conducive to border tourism and promote regional tourism cooperation with Southeast Asia, South Asia, Central Asia, Northeast Asia and Central and Eastern Europe. Actively promote China-Africa tourism cooperation. Strengthen bilateral tourism cooperation and organize tourism year activities with relevant countries. (5) Vigorously expand the inbound tourism market. Improve the national tourism promotion system, adopt the way of government purchasing services, and gradually realize the specialization and marketization of national tourism promotion. Establish a multilingual national tourism promotion website to strengthen the promotion of national tourism image. We will study measures to facilitate the entry and transit tourist visas for foreigners, promote the visa business for foreigners at ports open to the outside world that meet the prescribed conditions, gradually optimize and improve the visa-free policy for foreigners' 72-hour transit, and promote the moderate number and reasonable layout of cities for foreigners' 72-hour transit. Coordinate the study of visa-free entry policies for tour groups in some countries and optimize the entry and exit policies for cruise ships. Provide visas and entry and exit convenience for foreign tourists, and constantly improve the level of entry and exit services such as visa issuance and border inspection.

Spatial expansion

(6) Actively develop leisure and holiday tourism. In urban and rural planning, we should consider the needs of national leisure and vacation as a whole. Strengthen the construction of facilities, improve service functions, rationally optimize layout, and create leisure and holiday space for residents. Actively promote sports tourism, strengthen the integrated development of competition performance, fitness and leisure and tourism activities, and support and guide qualified sports venues to carry out sports tourism services for tourists. Promote superior medical resources such as plastic surgery and internal surgery, and provide medical tourism services at home and abroad. Give full play to the advantages of traditional Chinese medicine and form a number of healthy tourism service products of traditional Chinese medicine. Standardize service processes and service standards, and develop medical tourism such as characteristic medical care, recuperation and rehabilitation, beauty and health care. Conditional cities should speed up the construction of slow greenways. Establish standards for caravan camps and campsites, improve policies and measures for caravan traffic, and launch railway tourism products with attractive market. Actively develop forest tourism and marine tourism. Continue to support the localization of cruise yacht, ropeway, cable car, amusement facilities and other tourism equipment, and actively develop cruise yacht tourism and low-altitude flight tourism. (7) Vigorously develop rural tourism. Relying on local location conditions, resource characteristics and market demand, we should tap cultural connotation, give play to ecological advantages, highlight rural characteristics, and develop a number of rural tourism products with diverse forms and distinctive characteristics. Promote the organic combination of rural tourism and new urbanization, make rational use of ethnic villages and ancient villages, develop tourist towns with historical memory, regional characteristics and ethnic characteristics, and build a number of famous scenic towns and villages. Strengthen planning and guidance, improve the degree of organization, standardize the development and construction of rural tourism, and maintain the traditional rural style. Strengthen rural tourism to accurately help the poor, solidly promote rural tourism to enrich the people, and drive poverty-stricken areas to get rid of poverty and become rich. Coordinate the use of funds benefiting farmers, strengthen the construction of infrastructure such as health, environmental protection and roads, and improve the rural tourism service system. Strengthen the training of rural tourism professionals, encourage tourism graduates, professional volunteers, artists and scientific and technological workers to help in the village, and provide intellectual support for the development of rural tourism. (eight) innovative cultural tourism products. Encourage professional art troupes to cooperate with key tourist destinations to create special plays with distinctive features and high artistic standards. Vigorously develop red tourism, strengthen revolutionary traditional education, vigorously carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, and actively cultivate and practice socialist core values. Standardize and integrate exhibition activities, give play to the brand effect of traditional festivals with local and ethnic characteristics, and organize cultural tourism activities with strong mass participation. Put an end to low-level artificial landscape construction and standardize the development of theme parks. Support the construction of traditional drama rehearsal performance venues, traditional handicraft dissemination venues and traditional folk activities venues. In the development of cultural tourism products, we should oppose vulgar, vulgar and kitsch content, resist feudal superstition and crack down on pornography and gambling. (9) Actively carry out investigation. Organize study tours, summer camps and winter camps in accordance with the requirements of fully implementing quality education. As an important carrier of patriotism, revolutionary tradition education and national conditions education for teenagers, it will be included in the daily moral education, aesthetic education and physical education of primary and secondary school students, so as to enhance students' understanding of nature and society and cultivate students' sense of social responsibility and practical ability. According to the principle of education-oriented, safety first, we will establish a study travel system that focuses on local conditions in primary schools, counties and cities in junior high schools and provinces and national conditions in senior high schools. Strengthen the management of research travel and standardize the collective travel of primary and secondary school students abroad. Support all localities to build a number of research and travel bases relying on natural and cultural heritage resources, large-scale public facilities, well-known universities, industrial and mining enterprises and scientific research institutions, and gradually improve the reception system. Encourage price concessions for research trips. (10) Vigorously develop tourism for the elderly. Combine the development of the aged care service industry and the health service industry, and actively develop multi-level and diversified leisure and health holiday products for the elderly. Plan and guide all kinds of scenic spots to strengthen the construction of tourism service facilities for the elderly, strictly implement the standards for barrier-free environment construction, and properly equip the elderly and disabled people with travel AIDS. Encourage localities and enterprises to launch affordable tourism products and preferential measures for the elderly. Pay close attention to the formulation of tourism service standards for the elderly and promote the formation of professional tourism service brands for the elderly. Preferential measures for the elderly in tourist attractions should break the household registration restrictions. (eleven) to expand tourism shopping consumption. Implement the brand building project of China tourist commodities, attach importance to the creative design of tourist souvenirs, enhance the cultural connotation and added value, strengthen the protection of intellectual property rights, and cultivate tourist commodity brands with local characteristics. Inherit and carry forward the time-honored brands and increase the development of time-honored souvenirs. Standardize the tourist souvenir market, vigorously develop local characteristic commercial blocks, and encourage the development of characteristic restaurants and theme hotels. Encourage all localities to launch a recommended list of tourism products. In conditional ports, duty-free shops can be set up according to regulations to optimize the variety of goods and improve the popularity of domestic fine products. Study and improve the tax refund policy for overseas tourists' outbound shopping, and expand the scope of implementation to eligible areas throughout the country. Under the premise of effectively implementing the supervision of luggage and articles of inbound and outbound tourists, the feasibility of adding duty-free shops at the port of entry is studied. Encourage the construction of characteristic commodity shopping areas, provide convenient services such as finance and logistics, and develop shopping tourism.

Optimize the tourism development environment

(12) Improve tourism transportation services. The construction of expressways, high-speed railways and airports should consider the needs of tourism development as a whole. Improve the tourism service functions of gas stations and expressway service area, and speed up the construction of electronic toll collection system (ETC) in expressway. Incorporate signs leading to tourist areas into the scope of road traffic signs, and improve the setting of signs such as guidelines and tourist signs. Promote the barrier-free construction and transformation of tourist transportation facilities. Key tourist attractions should improve the traffic distribution system. Increase the number of trains and tourist trains between tourist destinations and major tourist sources, improve the tourism service functions of railway stations, high-speed trains and tourist trains, and encourage preferential train fares for tourist teams. Strengthen the traffic connection between high-speed railway station and cities and scenic spots. Support key tourist cities to open and increase routes with major tourist sources, support the development of low-cost airlines and tourist regional airlines, and encourage domestic charter flights to operate according to regulations. Plan and guide the construction of public tourist terminals along the Yangtze River, and open more international and domestic cruise routes. Formulate tourism informatization standards, speed up the construction of smart scenic spots and smart tourism enterprises, and improve the tourism information service system. (thirteen) to ensure the safety of tourism. Strengthen the supervision and inspection of traffic safety and food safety of tourist roads, especially bridges and tunnels, and regularly carry out safety inspections of special equipment in tourist places such as passenger ropeways and large amusement facilities. In order to improve the service level of tourism safety, tourism professionals should receive safety risk prevention and emergency rescue skills training before taking up his post. Travel agencies and scenic spots should give risk warnings to tourists who participate in high-risk tourism projects and conduct safety training. Scenic spots should strengthen safety protection and the construction of fire control facilities. In accordance with the principle of territorial management, establish and improve the mechanism for dealing with emergencies and large passenger flow in tourist attractions during peak hours and the early warning information release system for tourism safety, and incorporate them into the unified local emergency system. Key scenic spots should be equipped with professional medical rescue teams, which can be included in the overall construction of the national emergency rescue base if conditions permit. (fourteen) to strengthen the construction of market integrity. In the construction of social credit system, speed up the improvement of credit records of tourism-related enterprises and employees. Trade associations should improve the rules and mechanisms of industry self-discipline and guide member enterprises to operate in good faith. Establish a "blacklist" system for serious illegal enterprises, increase exposure and improve the illegal information sharing mechanism. Strengthen comprehensive law enforcement in the tourism market, severely crack down on "black tour guides" and acts of inducing, deceiving and forcing tourists to spend, severely investigate and deal with collusion in price increases, price gouging and price fraud, actively create an honest and trustworthy consumption environment, and guide tourists to consume in a civilized way. Give full play to the supervision and guidance of tourists, the public and the news media, and improve the quality of tourism services. Promote scenic spots to further do a good job in the propaganda and guidance of civilized creation and civilized tourism, increase the law enforcement of civilized tourism in scenic spots, and put an end to graffiti, spitting and littering. (fifteen) standardize the scenic spot ticket prices. The use of scenic spots, nature reserves, cultural relics protection units and other public resources to build scenic spots tickets and scenic spots, transportation and other project prices to implement government pricing or government guidance, reflecting public welfare, and strictly control price increases. Tourist attractions should be strictly in accordance with the regulations, for minors, students, the elderly, soldiers, the disabled and other implementation of ticket reduction. All scenic spots should publicize the ticket price, the price of separately charged items and the price of group charges in a conspicuous position. It is necessary to further strengthen price supervision and resolutely stop all kinds of disguised price increases.

Improve the tourism development policy

(sixteen) to effectively implement the paid vacation system for employees. Strengthen the concept of statutory leave in the whole society, put the implementation of paid annual leave system into the agenda of local governments, as an important part of labor supervision and protection of workers' rights and interests, and promote institutions, enterprises and institutions to accelerate the implementation of paid annual leave system for employees. Encourage employees to flexibly arrange paid annual leave according to their personal needs and work reality. Under the condition that the total amount of teaching time remains unchanged, colleges and universities can adjust the winter and summer vacation time according to the actual situation, and primary and secondary schools can arrange spring break according to relevant regulations to create conditions for employees to implement paid annual leave. (seventeen) to strengthen the construction of tourism infrastructure. Strengthen the infrastructure construction of scenic spots such as tourist roads, walkways, parking lots, toilets, water supply and power supply, emergency rescue, tourist information services, garbage and sewage treatment, safety and fire fighting, further improve public service facilities such as tourism consultation and signs around key tourist areas and tourist routes, and focus on developing and building a number of new boutique scenic spots and characteristic tourist destinations with good natural ecological environment, perfect cultural and popular science education functions and strong attraction at home and abroad. Formulate a national eco-tourism development plan, strengthen the guidance of national key tourist areas, do a good job in the overall development of tourism resources in concentrated contiguous areas with extreme poverty, and guide the healthy development of eco-tourism. Governments at all levels should attach importance to the construction of tourism infrastructure. The central government should increase its support for the construction of key scenic spots, rural tourism, red tourism, eco-tourism and other tourism infrastructure and ecological environment protection facilities in poverty-stricken areas in the central and western regions. (eighteen) increase financial support. Pay close attention to the study of the relevant policies of the central government to support the development of tourism under the new situation, and do a good job in national tourism propaganda, planning, personnel training and the construction of tourism public service system. The state supports special funds such as service industry, small and medium-sized enterprises, new rural construction, poverty alleviation and development, energy conservation and emission reduction, and qualified tourism enterprises and projects should be included in the scope of support. The government guides and promotes the establishment of tourism industry funds. Support qualified tourism enterprises to go public, strengthen the support of the bond market for tourism enterprises through debt financing tools such as corporate bonds, corporate bonds, private debts of small and medium-sized enterprises, short-term financing bills for small and medium-sized enterprises, and collective bills, and develop asset securitization products for tourism projects. Increase credit support for small and micro tourism enterprises and rural tourism. (nineteen) optimize the land use policy. Adhere to economical and intensive land use, arrange the scale and layout of tourism land in accordance with the overall land use planning and urban and rural planning, and strictly control the occupation of cultivated land by tourism facilities. Reform and improve the management system of tourism land, promote the combination of differentiated land management and guide the adjustment of tourism supply structure. When compiling and adjusting the overall land use planning, urban and rural planning and marine functional area planning, we should fully consider the spatial layout and construction land requirements of relevant tourism projects and facilities, and standardize the occupation of sea and coastline. The annual land supply should appropriately increase the land for tourism development. Further refine the supporting measures for developing tourism projects by using wasteland, barren slopes, barren beaches, garbage dumps, abandoned mines, remote islands and rocky desertification land. On the premise of meeting the planning and use control, rural collective economic organizations are encouraged to set up tourism enterprises with other units and individuals in the form of shares or joint ventures with the right to use collectively-operated construction land according to law. Where the construction of tourist facilities involves the change of land use, the formalities for examination and approval of land use shall be handled according to law. (twenty) to strengthen the construction of talent team. We will implement the strategy of "strengthening tourism through talents and promoting tourism through science and education", formulate a medium-and long-term development plan for national tourism talents, and optimize the system and mechanism for talent development. Strengthen the construction of tourism discipline system, optimize specialty setting, deepen professional teaching reform, and vigorously develop tourism vocational education. Establish and improve the evaluation system of tourism talents and cultivate the professional manager market. Promote the reform of tour guide management system, establish and improve the tour guide evaluation system, implement the tour guide salary and social insurance system, and gradually establish an incentive mechanism consistent with the tour guide team, service quality and remuneration. Strengthen cooperation with universities and enterprises, establish a number of national tourism talent education and training bases, strengthen the training of tourism professionals such as tour guides, and continuously improve their quality and ability. Encourage experts, scholars and college students to actively participate in tourism volunteer activities. Incorporate qualified tourism service practitioners into the scope of employment support and implement relevant support policies. Support the construction of tourism scientific research units and tourism planning units, and strengthen the basic theory and applied research of tourism. All regions and relevant departments should attach great importance to promoting the reform and development of tourism, strengthen organizational leadership, and ensure that all tasks and measures are implemented. All localities should formulate specific implementation opinions, boldly explore and innovate, and promote the reform and development of tourism in the region to a new level. All localities should strengthen planning guidance, attach importance to the protection of tourism resources and ecological environment, and prevent redundant construction. All relevant departments should pay close attention to formulating detailed rules for the implementation of relevant policies and measures. It is necessary to thoroughly implement the Tourism Law of the People's Republic of China and implement supporting regulations. The Development and Reform Commission and the Tourism Bureau shall regularly summarize the implementation of this opinion by all regions and relevant departments, and carry out supervision and inspection. Tourism administration and relevant departments at all levels should give full play to their functional advantages, strengthen coordination and cooperation, and promote the healthy and sustainable development of tourism.