Why do many tourist attractions sell ice cream?

Because in order to inherit local culture and strengthen tourism, Guang Zhouta Wenchuang Ice Cream

First, Wenchuang Ice Cream, a unique scenic spot, is not only a product, but also a medium linking consumers' emotional value. Taking photos and making friends circle is the first thing that most consumers do after buying the scenic spot Wenchuang ice cream, which is of great commemorative value for consumers who may only come once in their lives. Like the tourist postcards of that year, the value of Wenchuang ice cream in the scenic spot lies in the scene.

second, scarcity. at present, most wenchuang ice cream is only sold in scenic spots, and it is difficult to buy it in other channels after leaving the scenic spots, which means that wenchuang ice cream has a certain premium ability and sells value. Relying on the shape highly similar to the scenic spot to close the distance with consumers, the sales in limited areas make it scarce, which is the selling point of Wenchuang ice cream.

thirdly, the ornamental value is high, it is easy to plant grass, and the transformation path is short. Young people in the new era pursue fashion and novelty and like to learn about different products through social platforms. High-value ice cream can not only stimulate young consumers' desire to share, but also cause products to spread themselves; Online celebrity KOL's own influence can also be used to increase consumers' attention to products and greatly shorten the path from "planting grass" to "pulling grass".

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