Why are there so many cheating incidents?

The biggest reason for repeated prohibitions is the poor supervision of relevant departments. If the relevant departments can improve the supervision mechanism and complaint mechanism, severely punish the smugglers, and let the tour operators realize the illegal consequences of the smuggling incident.

Secondly, market behavior has not really played a role. Although the current tourism industry in China is dominated by government policies, the tourist attractions that have been brought into the market operation system and do not conform to the market rules will be abandoned by the market sooner or later. Just like Lijiang in the past two years, the frequent smuggling incidents have made it notorious. Many people's first reaction to Lijiang is "the hardest hit area for stowaways". People would rather go to those unknown areas than come to Lijiang to suffer from cowardice. Finally, tourism in Lijiang has plummeted in recent years. Unless we continue to overcome the public relations problems in recent years and re-establish a positive image, Lijiang's tourism industry will only collapse.

And last year's smuggling incident in Boiling Snow Town. The room booked by the tourists in the APP was repented by the boss during the on-site certification. Tour guides force consumption, otherwise they will be thrown into the wilderness. After the tourist incident was exposed, Xiang Xue's tourism industry was hit hard. Finally, tour operators lack marketing awareness and treat customers with a hammer-selling mentality. In fact, word-of-mouth communication is the most reliable and useful propaganda method, and this kind of propaganda method is precisely the place that operators are most likely to ignore.

China's tourism industry started late, and people's marketing awareness and legal awareness are in a weak stage. At this time, people's awareness of all aspects can only be improved by compulsory means. I believe that under the compulsory action of the relevant state departments, people's awareness will gradually increase, and the phenomenon of cheating customers will naturally decrease.