What impact will the inclusion of Tomb Sweeping Day, Dragon Boat Festival and Mid-Autumn Festival into statutory holidays have on my country’s tourism industry?

The state has adjusted statutory holidays, and traditional festivals have become new statutory holidays. With the implementation of the "paid annual leave" system, there will be five long weekends including New Year's Day, May Day, Tomb Sweeping Day, Dragon Boat Festival, and Mid-Autumn Festival. Reporters recently conducted interviews in places such as Huangshan City and Jiuhua Mountain in southern Anhui Province, and relevant experts from the Huangshan City Tourism Commission and heads of tourism companies analyzed this. They believe that the adjustment of the vacation system will bring three "favorable factors" to the long-term development of the tourism industry.

The number of tourists will increase significantly with the golden age of "short-term travel"

The "May Day" Golden Week has been cancelled, but the increase in long weekends will bring about the golden age of "short-term travel" era. The new vacation policy is bound to bring about new changes in the proportion of long-term travel and short-term travel. The reporter learned from interviews with many travel agencies in southern Anhui that people's travel concepts are becoming increasingly mature, and many people choose to travel away from peak peaks. The number of tourists traveling on weekends is increasing year by year.

According to statistics provided by the Huangshan Municipal Tourism Commission, the city’s Golden Week tourist reception in 2005 accounted for 8.5% of the annual reception. In 2006, the Golden Week tourist reception increased by 10.1% year-on-year, but in the whole year The proportion decreased to 6.3%. The number of tourists received during Golden Week in 2007 is expected to account for less than 5% of the total annual reception.

The person in charge of the Domestic Business Department of Anhui China Overseas International Travel Service said that based on their market research and analysis of cities in the Yangtze River Delta region in the past three years, short-term travel is currently the first choice for more than 70% of citizens in the Yangtze River Delta region. Taking Huangshan as an example, it currently receives more than 14 million tourists throughout the year, about 60% of which are short-term tourists from the Yangtze River Delta region. In addition to the Huangshan Scenic Area, the number of short-term tourists visiting Huangshan's rural tourist attractions on self-driving tours and self-guided tours has reached nearly 6 million per year.

Xu Jiwei, general manager of Huangshan Tourism Development Co., Ltd., believes that after the adjustment of statutory holidays, although the "May Day" Golden Week was cancelled, three more holidays were added: Qingming, Dragon Boat Festival and Mid-Autumn Festival, which actually formed several During the three-day "mini-long vacation", it will become a trend for tourists to use traditional holidays for short-distance travel. They will have more choices in travel time arrangements, and the choice of travel time periods will be more rational and dispersed.

The Market Development Office of Huangshan Municipal Tourism Commission predicts that in the future, travel in the Yangtze River Delta region will be concentrated within a radius of 200 kilometers. After adjusting for statutory holidays, Huangshan City’s reception of short- and medium-distance tourists will increase by 20% to 30%.

The boundaries between off-peak and peak seasons may be diluted and service quality is expected to be improved

"The cancellation of the 'May Day' Golden Week will not have much impact on us, but will reduce our pressure." Xu Jiwei told reporters that from a long-term and overall perspective, the adjustment of legal holidays can divert the concentrated travel crowd, effectively dilute the boundaries between off-peak and peak seasons, and play a very good role in alleviating the structural supply and demand contradictions in some scenic spots and key periods. . The spatial and temporal distribution of passenger flow will be more balanced. First of all, by combining long vacations with short and medium vacations, people's holiday consumption will shift from "impulsive" concentrated consumption to "decentralized" rational consumption. They can arrange their own holidays more personalizedly and truly enjoy the fun of traveling. Secondly, travel agencies, hotels, scenic spots, etc. can more easily arrange food, accommodation, travel, and tours for tourists, and have more room to develop special products for different months and festivals. Therefore, it can be foreseen that the quality of my country's tourism reception services and tourists' comfort will be greatly improved in the future.

Yu Lishu, general manager of Huangshan International Hotel, told reporters that the three traditional festivals will replace the "May Day" Golden Week, and the number of tourists visiting southern Anhui will rise instead of falling. During the Golden Week, as restaurants were overcrowded, it was rare for families to come out for dinner. Now that the holidays are adjusted to Qingming, Dragon Boat Festival and Mid-Autumn Festival, it should be more meaningful for citizens to go out for a reunion dinner when the family is reunited.

Product development will show a trend of specialization

With the development of my country's economic and social undertakings, the proportion of tourism and leisure expenditures in people's daily consumption expenditures has increased, and the demand for tourism has increased from volume to volume. Growth has shifted to qualitative improvement, and the mature mass tourism stage has arrived. After the adjustment of statutory holidays, the new holidays will become the peak periods for several travels. Tourists will be more willing to choose travel with the theme of relaxing and relaxing, which also puts forward newer and higher requirements for the upgrading of my country's tourism product structure.

Sheng Xuefeng, a researcher at the Huangshan Peak Tourism Research Center, analyzed that the adjustment of statutory holidays will have a direct impact on the development of my country's tourism products in the short term. One is to promote the in-depth integration of tourism and culture, and the other is to upgrade rural tourism products. Will enter the "fast lane".

Many areas in China still maintain some major festival folk cultural traditions that last for more than a hundred years. These areas basically inherit the contents and forms of traditional festival culture, with distinctive local characteristics, rich and colorful festival activities, and a very strong festival atmosphere. The tourism industry should combine specific festivals and launch some new cultural-themed products to attract more tourists and make tourism more culturally connotative and folkloric.

In the future, rural tourism will accelerate its development from popularization to specialization, from extensive to intensive, and gradually overcome the current phenomena of uneven quality, thin content, weak brands, and simple and sameness caused by blindly following the trend.

Chen Yong, director of the Market Development Department of the Huangshan Municipal Tourism Commission, said that currently, travel agencies in Huangshan City, Jiuhua Mountain and other places are starting to target the surrounding passenger markets in Jiangsu, Zhejiang, Shanghai and Anhui Province. Focusing on new holidays such as Qingming Festival, Dragon Boat Festival and Mid-Autumn Festival, more than 20 distinctive tourist routes with distinctive themes and a batch of experiential tourism products with traditional characteristics will be developed and launched in a timely manner to meet people's new leisure and vacation needs.