Tourism-related issues

Suggestions on Creating a Vibrant Tourism City in China

-The New Deal for the Scientific Development of Science, Technology and Cultural Creative Industries in the Bridge Age

Qiandao Cultural Creative Dynamic Scenic Tourism Project

prospectus

As the product of the deep integration of culture, science and technology and economy, cultural and creative industries are recognized as one of the most promising industries in the world in the 2 1 century with their unique industrial value orientation, wide coverage and rapid growth mode, and are an important symbol to measure the comprehensive competitiveness of a country or city. The Thousand Islands cultural and creative scenic tourism project is a pioneering work that combines Zhoushan, especially Putuo Mountain and other Thousand Islands tourism and marine culture with the advantages of science, technology, culture and creative resources in Zhongguancun, Beijing. Recently, china tourism academy's 2009 tourism economy analysis, 20 10 development forecast and the results release conference of "Blue Book of China Tourism Economy (No.2)" were held in Beijing. China tourism academy predicted that the development speed of China's tourism economy in 20 10 is expected to exceed that in 2009, and the total tourism revenue is expected to reach 1.4 trillion yuan, up by 13% year-on-year. The in-depth development of tourism products, the introduction of creative value of science, technology and culture in the in-depth development of landscape tourism resources, and the innovative development of new humanistic landscape value of modern network dynamic landscape tourism are the manifestations of the innovative governance and management capabilities of the government and enterprises of an excellent tourist city. At present, most domestic cultural and creative projects are mainly homogeneous animation projects, and we are obviously behind in this international competition. Taking the animation industry in 2009 as an example, the annual output value of the United States exceeded $654.38+000 billion. Similarly, the Japanese animation market in 2009 was $200 billion. The share of local animation products in China is only 1 1%. Compared with the "anime empire" of the United States and Japan, China "needs a process of accumulation to treat this gap dialectically and objectively." Then, how to innovate and develop and take the road of regional characteristics of independent innovation of scientific, technological, cultural and creative industries? Qiandao New Town, which is rising in Zhoushan City, will usher in this new wave of tourism business opportunities. With tourism resources as the basic elements, network technology and new technology as the means, and cultural and creative content as the development space, at the end of April 20 10, it was hosted by Dinghai District People's Government, Zhoushan Administration for Industry and Commerce and Dinghai Jiefang Sub-district Office, and hosted by the May 9th Cultural and Creative Center. Under the east wind of Thousand Island Cultural and Creative Industry Forum, we took Beijing Yezheng Hong Tong Cultural Development Co., Ltd. and Beijing Daguo Huigu Technology Co., Ltd. as the sponsors. A proposal for a new Internet communication project in China, a vibrant tourist city, has been launched, and it is planned to launch a characteristic project "Thousand Island Cultural Creative Vitality Tourism Project" initiated by the dynamic communication of Thousand Island Culture. With a brand-new, environmentally-friendly, modern, high-tech, creative new idea for the creative development of tourism culture industry, Zhoushan, the first dynamic scenic tourism city project in China, will be built (tentative name). This is also the trend that our coastal city governments in Zhejiang dare to innovate, practice, develop scientifically and make modern tourism communication. Let the marine economy strong city, marine cultural city, island garden city and island harmonious society be online in real time, three-dimensional, dynamic and remote. Show Qiandao's important port-facing advanced manufacturing base, important strategic material storage and transportation base, tourism culture, scientific and technological creative industries with the latest modern scientific and technological means. Let the bright future of China's tourism market, the new sun, rise from Ran Ran, Qiandao and Zhoushan on the coast of the East China Sea, spread infinitely and go global.

First, create a new concept of China digital dynamic tourism city.

The modernization of digital tourist city is an important measure to further enhance the city brand, shape the image of tourist city and enhance the visibility and reputation of scenic spots. Through the dynamic display of scenic spots, the virtual tourism environment and other technical means are integrated, and all the scenic spots are put on the Internet in a 360-degree real dynamic scene, so as to achieve the effect of human-computer interaction, thus providing a more realistic three-dimensional panoramic landscape, which not only promotes and introduces the super information online browsing of scenic spots, but also enables the tourism enthusiasts of the whole country and even the world to know Zhoushan, understand the beautiful landscape and mysterious Buddhist culture of Putuo Mountain in Zhoushan City through the dynamic display of the network, and realize online appreciation of beautiful scenery and browsing of scenic spots. Moving scene display is a real-life dynamic display technology that realizes three-dimensional reality of static images on a microcomputer platform through 360-degree photography technology. It allows people to observe 360-degree dynamic scenes online and browse freely through human-computer interaction, so as to experience the three-dimensional VR visual world, the new network economy and the new technology of online remote tourism dynamic scenes. At present, a few areas in Germany, Britain, Japan and China are practicing cases. The interactive world of Beijing Daguo Huigu Technology Co., Ltd. is the most advanced technical practice unit in Zhongguancun, Beijing. Its high-definition 360-degree moving picture is one of the most advanced ideal ways to publicize and spread the real environment in the world. The advanced shooting and composition technology makes the image's viewing angle reach 360 degrees x 360 degrees. And the picture data is small, the internet speed is fast, the display scene is realistic, and roaming and browsing are interactive. That is, the scenery that can be seen in the line of sight makes people feel immersive on the moving screen. No matter where you are thousands of miles away, you can stay at home, click the mouse, tap the keyboard or play automatically on the network platform, and enjoy infinite beauty conveniently, quickly and interactively.

Second, the new business model that tourism products can experience.

The innovation of tourism products will not only be the concretization of tourism resources, but also need to be more ornamental and diverse. In order to better meet the needs and expectations of customers. Improve the competitiveness of tourism products. As a combination of tourist attractions and services provided to tourists by using tourism resources, tourism products need to be spread in various ways in terms of products, concepts, ideas, culture and brand spirit. At present, all parts of the world are actively promoting tourism products. In the content of "Touching the Expo" being produced by Zhongguancun Interactive World in Beijing, governments all over the world are sparing no effort to promote their excellent tourist cities, with innovative publicity methods and huge investment. Calculated by 500,000 people per day, the number of visitors to the whole World Expo will reach 654.38 billion. Our "Moving Zhoushan" is a never-ending tourism exposition, and its novel urban moving landscape, tourist landscape moving landscape and corporate culture moving landscape are all new manifestations of innovation. As a new model that tourism products can experience, the value of digital animation technology is not only reflected in the visual functions such as scenic spot experience, hotel animation, transportation, wharf, etc., but also will bring a bigger market for the characteristic tourism projects and advertising services of traditional manufacturing industries on the Internet. Through the method of product experience design, tourists and the designed environment, background, services and products are arranged in it, so that users can enhance the sensory stimulation and participation of products in the process of browsing dynamic scenery, let users pay attention to their own feelings and participation, and understand things from a perceptual point of view. This is the fusion of subject and object, which can have a special impact on individuals. Only in this way can users fully experience the personal feelings brought by tourism products, which will determine whether the developed tourism products can be accepted by consumers. This time, it is suggested to develop dynamic landscape projects (including scenic spot experience, hotel dynamic landscape, traffic pier visualization, industrial tourism projects with traditional manufacturing characteristics on the Internet, dynamic landscape advertising implantation, and the combination of cultural and creative industries and science and technology to promote the rapid development of regional economy. )

Third, strong cooperation and sustainable investment development.

With the encouragement and support of urban governments at all levels, the May 9th Cultural and Creative Center in Dinghai District recently held a cultural and creative forum. At the meeting, with well-known domestic cultural and creative institutions such as Asia-Pacific Economic Research Institute, Beijing TV Station, Beijing Yezheng Hong Tong Culture Development Co., Ltd. and Beijing (Zhongguancun) Daguo Huigu Technology Co., Ltd., combined with the regional advantages of the May 9th Cultural and Creative Center in Dinghai District, the cultural creativity and technological development of Zhoushan Thousand Islands culture in the bridge era were systematically investigated. We analyzed the strategic prospects of Zhoushan Modern Service Industry New District, including cultural industry, creative space, scientific and technological productivity, tourism resources and green GDP, and decided to launch Qiandao cultural and creative dynamic tourism project in Zhoushan. All partners hope that with the strong support of relevant departments and regional governments, they will take the lead in building China into a scenic tourist city and gather the excellent natural landscape and Buddhist holy places of Putuo Mountain. On this basis, we will use the influence of the Internet to spread the culture of Putuo Mountain and Thousand Islands to the world. This is also a great wish of our partner, Beijing Daguo Huigu Technology Co., Ltd., the portal technology development unit of the interactive world, to move into our May 9th Cultural and Creative Center in Dinghai District.

Fourth, the investment return of project construction and departmental support.

Due to the adoption of the international advanced digital dynamic roaming technology, the excellent livable environment such as tourism, transportation, enterprises, municipal administration and community in Zhoushan area has been displayed and experienced in a dynamic, three-dimensional and real online way. Its technical requirements, roaming design, landscape planning, traffic scenes, online hotels, enterprise scenes, description of special products, and other huge projects such as cultural creativity, scientific and technological manpower, software development, artistic photography, production synthesis, online access, portal construction, etc. It is estimated that all parties to the project will invest more than 30 million yuan in manpower, material resources and funds (except the previous R&D and technical intellectual property rights). However, the direct economic benefits and indirect investment generated and stimulated after the completion of the project should be above10 billion yuan. The experiential items of online dynamic tourism include: scenic spots, island communities, art entertainment, art exhibitions, cultural creativity, art education, Buddhist architecture, cultural relics appreciation, music art, digital media, recreation and leisure, and ocean experience, which are mainly for tourists from Southeast Asia, the world and the whole country. Network dynamic tourism is a never-ending international tourism exposition and a new model of sustainable scientific development. The regional GDP driven by it will be the latest creative expression of smokeless, environmentally friendly, low-carbon and sustainable modern service industry technology.