The inherent requirements of tourism transformation and upgrading

The inherent requirements for promoting tourism are as follows:

1, strengthen the combination with science and technology, and improve the level of intelligence and personalization of products. For example, using artificial intelligence technology to provide more accurate travel recommendation services, optimize travel route planning, realize voice navigation of the system, and better enhance the experience of tourists.

2. Pay attention to the excavation and inheritance of cultural values. As a carrier of culture, tourism needs to pay attention to discovering and excavating the cultural value of tourist destinations, further strengthen the promotion and publicity of cultural tourism, and strengthen the protection and inheritance of cultural heritage, so that tourists can better understand and understand the history and culture of China.