Luoyang Baiyunshan’s principles for selecting target markets

The principle of choosing the target market for Luoyang Baiyun Mountain is geographical location and tourism resources, as well as the characteristics of the target customer group.

1. Geographical location and tourism resources. Luoyang Baiyun Mountain is located in Luoyang City, Henan Province. It is surrounded by many historical and cultural attractions and natural scenery, such as Longmen Grottoes, White Horse Temple, Luoyang Museum, etc., which is suitable for attracting people who are interested in history. Tourists interested in culture and natural beauty.

2. Target customer group characteristics. Luoyang Baiyun Mountain can divide the target market according to the characteristics of tourists, such as family tourists, cultural study tourists, young travelers and other different types of tourists. In order to better serve the target customer groups, corresponding tourism products and services can be provided according to the characteristics and needs of the customer groups.