Measures of Zhongshan Municipality on the Administration of Outdoor Advertising

Chapter I General Provisions Article 1 These Measures are formulated in accordance with the Advertising Law of People's Republic of China (PRC), the Urban and Rural Planning Law of People's Republic of China (PRC), the Construction Law of People's Republic of China (PRC) and other relevant laws and regulations, and in combination with the actual situation of this Municipality. Article 2 These Measures shall apply to the establishment, release, supervision and management of outdoor advertisements within the administrative area of this Municipality. Article 3 The term "outdoor advertising" as mentioned in these Measures refers to advertisements published by using outdoor places, spaces and facilities.

The term "outdoor advertising facilities" as mentioned in these Measures refers to neon lights, display boards, electronic display devices, light boxes, physical modeling and other facilities that are set up by buildings, structures and venues to publish advertisements to outdoor spaces. Article 4 The relevant functional departments of the municipal government shall be responsible for outdoor advertising management according to the following division of labor:

(a) the municipal natural resources management department shall organize the preparation of the city's outdoor advertising special planning, and implement the approval, supervision and management of outdoor advertising facilities in accordance with the People's Republic of China (PRC) Urban and Rural Planning Law and the Guangdong Urban and Rural Planning Regulations.

(II) The municipal housing and urban and rural construction management department shall examine and approve the construction of outdoor advertising facilities in accordance with the Building Law of People's Republic of China (PRC), the Regulations on Quality Management of Construction Projects and the Regulations on Safety Production Management of Construction Projects, and supervise and manage the construction quality and safety.

(3) Urban management law enforcement departments shall, in accordance with the Regulations on the Administration of Urban Appearance and Environmental Sanitation and other laws and regulations, handle the licensing of outdoor advertising, implement supervision and management, and investigate and deal with illegal acts related to outdoor advertising according to law.

(four) the municipal market supervision department shall supervise and manage the outdoor advertising content according to the People's Republic of China (PRC) Advertising Law and other laws and regulations.

Road traffic safety, transportation, ecological environment and other relevant departments should do a good job in the supervision and management of outdoor advertising according to their respective responsibilities.

The town government, street offices and district administrative committees (hereinafter referred to as the town government) are responsible for the overall coordination of outdoor advertising management in their respective jurisdictions, and are responsible for specific work in accordance with the regulations on decentralized management in our city. Article 5 The setters of outdoor advertising facilities are responsible for the quality and safety of outdoor advertising, and shall bear corresponding responsibilities for the quality and safety of outdoor advertising facilities according to law. Article 6 The setting of outdoor advertisements shall follow the principles of strict control and reduction, unified planning, rational layout, energy conservation and environmental protection, ensuring safety, giving consideration to profit and public welfare, orderliness and individuality. Seventh outdoor advertising should comply with the "People's Republic of China (PRC) Advertising Law" and other relevant laws and regulations. Chapter II Special Planning for Outdoor Advertising Article 8 The municipal natural resources management department shall, jointly with the municipal urban management and law enforcement department, organize the preparation of special planning for outdoor advertising in its administrative area in combination with the requirements of urban and rural planning and traffic development planning, and implement it after being approved by the municipal government.

Outdoor advertising special planning is the basis for the establishment, approval and supervision of outdoor advertising facilities. Article 9 The preparation of special outdoor advertising planning should reflect the goal of beautifying and optimizing the urban environment. According to the requirements that outdoor advertising is suitable for regional planning and coordinated with the style of buildings and structures and the surrounding environment, the spatial layout and various control charts of urban outdoor advertising optimization areas, strictly controlled areas and no-go areas should be determined, and the location, location, form and specifications of outdoor advertising facilities should be defined.

The special planning of outdoor advertising shall specify the distribution and location of outdoor advertising on the facade of buildings and structures, and the newly-built or rebuilt buildings and structures shall be designed as a whole according to the requirements of the special planning of outdoor advertising. Outside the distribution and location determined by the special outdoor advertising plan, outdoor advertisements shall not be set up on the fa? ades of buildings and structures.

When preparing a special plan for outdoor advertising, not less than 30% of outdoor advertising space shall be arranged in the planning area for setting up public service advertisements and public information columns.

The following forms of outdoor advertising are not included in the special planning of outdoor advertising:

(a) organs, organizations, enterprises and institutions, individual industrial and commercial households and other organizations, in their business premises, offices or buildings with legal ownership, set up signs and plaques, indicating the name, font size and logo of their units;

(two) outdoor advertising facilities installed on mobile vehicles or airships, balloons and other launch devices;

(three) for holding cultural, tourism, sports, exhibitions, celebrations, public welfare and other activities, occupying temporary outdoor advertising facilities on both sides of the street or public places;

(four) publicity materials displayed and posted on urban buildings, structures and facilities. Article 10 The opinions of relevant departments, trade associations and advertising enterprises shall be solicited in the preparation of special plans for outdoor advertising, and the opinions of experts and the public shall be solicited by holding symposiums and demonstration meetings. The draft special plan for outdoor advertising shall be publicized to the public for not less than 30 days. Eleventh approved outdoor advertising special planning should be published on the government website, news media or special places, and published on the government website for a long time, so as to facilitate public inquiry and supervision.

The published outdoor advertising special plan shall not be changed at will; If it is really necessary to modify it, it shall be approved by the original approval authority according to the formulation procedures.

Before setting up outdoor advertisements, the setters can inquire about the planning conditions and design requirements from the municipal natural resources management department. The municipal natural resources management department shall provide inquiry service.