"The Close Contact of Mahjong 3 in Ancient Style" was launched, and it was widely rumored that Huayi Brothers could save the market. what do you think?

The launch of "Close Contact of Mahjong 3 in Ancient Style" may bring a turning point for Huayi Brothers caught in the financial turmoil. In the impression of many viewers, Huayi Brothers' fame may mainly be the films produced. However, looking at the development history of Huayi Brothers, we will find that TV plays are also one of the company's main businesses, from "Soldiers Assault" to "My Head, My Group and My Dwelling House" and other influential TV plays, all of which were invested and filmed by Huayi Brothers. 10 June 17, the TV series "Close Contact with the Ancient Style of Mahjong 3: List of Stolen Treasures" was officially launched, and a launching ceremony was held in Huayi Brothers (Jinan) Film City. The docking of film and television works and real-time tourism projects may bring a turning point to Huayi Brothers caught in the financial turmoil.

Recently, Huayi Brothers released 30 movies at once. Published works include popular IP adaptations, such as Water Drops of God, Close Contact with the Ancient Style of Mahjong, etc., as well as remakes of classic IP works, such as The Stars Grazing Sheep and Assembly Number, etc. In the past two years, Huayi has not been a leader in the film market, which also coincides with the outbreak of boutique online dramas. For Huayi, a company with powerful content and multiple video IPS, it may be possible to switch to the field of TV dramas and break into a new world.

At this meeting, Wang Zhonglei, Vice Chairman and CEO of Huayi Brothers, announced the establishment of the TV Digital Entertainment Department, and formulated a series of strategies integrating film and drama linkage, new standard series and network creative series. This team will be led by Wang Zhonglei personally to witness Huayi's determination to return to the TV field. Although it is an old film and television company, Huayi Brothers' initiative of "keeping pace with the times" can be seen everywhere in the film list. Most of the films released by Huayi are adapted from IP, and more than 70% of the works are concentrated on the network broadcasting platform. This is Huayi's first attempt at online drama. All kinds of changes show that Huayi's resumption of film and television drama is not a whim, but a premeditated plan.

In order to adapt to the changes in the new market as soon as possible, and to seize the huge profits in the online drama era as soon as possible, it is natural for Huayi Brothers to return to the field of film and television drama. In February this year, Huayi bought shares in Shan Ying in disguise through Shanghai Yunfeng New Town Investment Center, which has revealed the latest trend of Huayi's return to the field of film and television drama. This time, more than 30 films were released in one breath, which is the first time to try the field of online drama, indicating that Huayi has begun to realize that fine online drama is the way out for the industry and cannot give this "fat meat" to others.