Traditional Culture Encyclopedia - Tourist attractions - What is travel group buying? Jijiji

What is travel group buying? Jijiji

Group buying is group shopping, which refers to a shopping method in which consumers who know or do not know each other join together to increase their negotiating power with merchants to obtain the best price. Based on the principle of small profits but quick turnover, large quantity and good price, merchants can provide group purchase discounts lower than the retail price and provide high-quality services that cannot be obtained by individual purchases. As an emerging e-commerce model, group buying improves the bargaining power of users and merchants through self-organized groups by consumers, professional group buying websites, and group buying organized by merchants, and maximizes the benefits of goods, attracting consumers and industry manufacturers, Even the capital market is paying attention. Group buying offers more favorable prices for goods. Although group buying is not yet a mainstream consumption model, its explosive power has gradually emerged. The main way of group buying now is online group buying.

Travel group buying is group buying of travel-related things, such as food, passes to scenic spots, hotels, etc. There are usually group buying prices online.

Because group buying is a new term, travel group buying is even more so, and the development of the tourism industry itself is not very standardized, so the specific definition of travel group buying has not yet been defined by experts