All kinds of tourism products in Shanghai: the new opportunities and challenges faced by Shanghai's tourism industry, and the problems existing in its development?

(A) administrative regional integration, accelerate the development of tourism.

Synergy advantage; (two) a vast territory, rich in resources, forming a landscape, history, culture, ethnic customs integration.

Overall advantages of sources; (c) Large-scale urban transformation and construction, forming the core of networking with cities and counties as the center.

Heart advantage; (4) Tourism has formed a considerable industrial advantage. However, due to the imperfect and unsightly infrastructure construction,

Due to the lack of unified planning and system development in the construction of scenic spots and insufficient efforts to manage the market according to law, tourism enterprises

The economic benefits are poor, the overall advantages have not been well exerted, and the income from tourism shopping and tourism culture and entertainment projects is integrated.

Being at a low level limits the contribution of tourism to urban finance. In order to give full play to the overall advantages and promote Guilin tourism.

Some countermeasures and suggestions are put forward for the development of tourism.

(a) to further unify the city's understanding of the overall development of tourism.

1. We must fully understand the international and domestic development environment, and take * * * Guilin Municipal Committee's Opinions on Accelerating the Reform and Development of Tourism.

The decision of the exhibition and the decision on formulating the tenth five-year plan for Guilin's national economic and social development are the guiding ideology.

Firmly establish the concept of "building a city through tourism, enriching the city and strengthening the city", and adhere to the innovation of ideas, systems and products.

Service innovation, and solidly promote the marketization, modernization and socialization of tourism.

2. Establish the overall awareness of developing Guilin's tourism industry, take the requirements of market economy law as the criterion, and break through the vested interests.

Bound by departmental interests and regional interests, we will fully promote the overall development of tourism in our city.

3. Deepen the understanding of tourism resources. First, resources are state-owned, natural and complete, which determines that they must be unified.

1. development and use; Second, tourism resources must constantly tap the potential, improve product quality in innovation, so as to make the potential information

Resource advantages are transformed into real resource advantages.

(2) Strengthen the overall planning of tourism development and improve the construction of scenic spots.

1. Do a good job in the implementation of the overall planning of Shanghai tourism development, establish the authority of planning by administrative means, and make

This has become the law of tourism development in this city.

2 in accordance with the requirements of the "master plan", guide the counties to do a good job in the preparation of the overall plan for tourism development, in strict accordance with the.

Planning the development and construction of scenic spots, ensuring the orderly development and rational utilization of tourism resources, complementing each other's advantages and avoiding repeated construction.

And over-exploitation.

3. Pay attention to the development and packaging of scenic spots by various advanced means to improve their cultural connotation and aesthetic value.

4 excavation, protection, restoration and development of cultural relics and cultural and artistic landscapes, paying special attention to the development and construction of deep

Cultural relics and modern cultural and artistic products with rich cultural heritage will enhance the appreciation and understanding of scenic spots. Fun.

Focusing on the urban area, we will focus on launching several different types of tourist boutique routes.

(3) Make good use of the western development policy, expand opening to the outside world, raise funds from various sources, and speed up the construction of tourism infrastructure and tourism landscape.

Scenic spot construction in the area

The financing channel of tourism development depends on national investment, the introduction of domestic and foreign funds and the expansion of tourism itself.

Invest heavily in reproduction. The infrastructure construction of Shanghai's tourism industry mainly depends on national and local investment, while the development of scenic spots.

The construction and management of tourism enterprises should pay attention to introducing domestic and foreign funds and expanding the investment in tourism reproduction. Current progress

First, we should make good use of the policy of developing the western region. Shanghai is the whole

China's key tourist city and Guangxi's leading tourism development should actively create conditions and strive for more capital by all means.

Funds or projects to speed up the construction of urban infrastructure and the development and construction of scenic spots in counties and districts and the protection of ecological environment. two

It is necessary to further optimize investment policies, promote diversification of investment subjects, and establish an investment mechanism guided by the government and operated by the market. gather

We will implement the measures of "exchanging resources for technology, exchanging property rights for capital, exchanging market for projects, and exchanging stock for increment" to speed up capital investment.

The financing speed of this market. Third, give full play to the financing role of Shanghai Tourism Co., Ltd. and make use of the shares of listed companies.

The role of distribution, financing more funds. Fourth, we should actively strive for tourism enterprises with good economic benefits to further create conditions.

Listing and issuing stocks as soon as possible; Actively strive for loans to invest in tourism; Actively strive for the characteristic scenic spots of the National Tourism Administration.

(input; Actively support large local enterprises to participate in tourism development and construction. get through

Strive to raise more funds for tourism development and comprehensively improve the international and domestic competitiveness of Shanghai's tourism industry.

(4) Improve the overall quality of tourism professionals.

Some people think that the development of tourism in Shanghai still lacks the international strategic vision and innovative spirit facing the new century.

Spiritual senior management talents and designers, this statement has some truth. To this end, we must also: (1) create a more relaxed

Soft environment, formulate more favorable policies to attract and retain high-level management talents. (2) Strengthen tourism professionals.

Education and training, set up training network and education and training team, form a large training pattern, and develop training into an industry and competition.

Take Guilin as one of the national tourism education and training bases and promote the institutionalization, standardization and modernization of tourism education and training.

Change. (3) Take the way of "please come in and go out" to solve the talent problem in big tourist counties. Cities can be chosen in a planned way.

Some managers who go out to the county are attached to their posts, and comrades in the county can also be attached to the municipal tourism departments or enterprises through exchanges.

Help the county to train tourism management cadres; You can also send people to the county to run classes or the county to travel agencies and restaurants in the city.

Training or internship, etc. To help counties improve the quality and level of tourism management. (4) Strengthen tourism publicity,

Create a public opinion environment in which the whole people care about and support the development of tourism. At the same time, we can strive for a smiling scenic spot, a smiling city and a competitive position.

Ten thousand outstanding citizens and other activities, in order to improve the public's tourism awareness and overall quality, and provide a good for the development of tourism in Shanghai.

Social environment.

(5) Deepen the reform and improve the overall quality and competitiveness of tourism.

1. Deepen the reform of the tourism system

First, in accordance with the requirements of the modern enterprise system, intensify the restructuring, restructuring and transformation of state-owned tourism enterprises, and earnestly

Clear property rights, clear rights and responsibilities, separation of government from enterprise, and scientific management. We should take industrialization as the goal and gradually cultivate large-scale tourism enterprises.

Industry group, the implementation of integrated management, one-stop service, improve the level of economies of scale. To effectively optimize the structure of tourism enterprises

Give play to the leading role of travel agencies. Actively guide the travel agency industry to develop in the direction of branding, collectivization and specialization, and develop effectively.

Play a leading role in tourism. The second is to gradually open the tourist river market, break the monopoly of the industry, and allow and encourage qualified

Travel agencies are established in various economic sectors and various forms of ownership. Judging from the complicated and changeable development trend of international and domestic tourism market

Generally speaking, Shanghai tourism products have changed from a seller's market to a buyer's market. If Shanghai wants to attract more tourists, it will expand.

To promote the tourism consumption of food, accommodation, transportation, travel, shopping and entertainment, and promote the development of tourism, we must open the travel agency market.

. Through the establishment of Sino-foreign joint venture travel agencies and the use of foreign capital, talents and tourism organization channels, we will attract and organize tourists for Guilin.

Source service. Attract large group companies inside and outside the region to join Guilin travel agency industry, thus bringing business opportunities and customers. Tools of permission and encouragement

The non-public economy can set up travel agencies.

2. Strengthen management and standardize the market.

In accordance with the laws of the market, treat all kinds of ownership and economic sectors of tourism enterprises equally and compete fairly. through

Through market competition, we will gradually form an operating mechanism that adapts to the international and domestic tourism markets and build an open, competitive and orderly

Market system of tourism enterprises. Tourism should be regulated according to law. Strictly implement the laws and regulations promulgated by the state and formulate them as soon as possible.

Measures of Shanghai Municipality on the Administration of Tourism. The management of tourism should change from direct management to indirect management and from micro management to macro management as soon as possible.

View management, from the management of tourism enterprises to the management of the city's tourism market, study the tourism development strategy, make plans and improve the government.

Policy, do a good job of supervision, coordination and service between industries to adapt to the new requirements of future tourism development.

3. Strengthen the construction of trade associations and give full play to the role of trade associations. At present, although the city has established corresponding banks,

Industry management association, but in name only. To give full play to the role of trade associations, we must give them certain powers. You can learn from beauty.

Learn from the experience of China, Japanese, Hongkong and other developed countries and regions, and strengthen the construction of trade associations. Take the way of signing a contract between the association and the enterprise.

Methods, Regulations and Constraints Enterprises must operate under the industry rules of the Association to form industry self-discipline.