CDTV- 1 Chengdu TV news comprehensive channel

Chengdu TV News Integrated Channel (formerly Chengdu TV) is the earliest of the existing six channels of Chengdu TV. The scheme covers the most economically developed areas in Sichuan Basin, with a population of 30 million, and its comprehensive strength ranks among the top provincial capitals in China. The news comprehensive channel of Chengdu TV Station is the first program of Chengdu TV Station, which is broadcast 24 hours a day, and the total ratings are always among the best in all TV channels in Chengdu.

The news comprehensive channel of Chengdu TV Station is the main mouthpiece of Chengdu Municipal Party Committee and municipal government, and it is a bridge to contact the people. It focuses on news programs and gives consideration to other programs. The self-run programs regularly broadcast by Chengdu TV news comprehensive channel include:

Shicheng News, tonight at 8 o'clock, news background, news 18, here is Chengdu, Daily Morning Post, broadcast Chengdu, Jinsha Forum, Chengdu Good People, Swing through Chengdu, Happy Chengdu, Happy Delivery, Happy Purchase.

Some plans are introduced:

Shicheng news

"Shicheng News" is broadcast live three times a day for 25 minutes, 30 minutes and 60 minutes respectively. Shicheng News is a comprehensive news program of Chengdu TV Station and a representative of mainstream TV news programs in Chengdu.

Shicheng News always adheres to the high-quality, high-end line, and strives to dedicate the most exciting, tasteful and responsible news programs to the audience. Its news programs not only won the China News Award and the provincial and municipal news government award for many times, but also ranked first among similar programs in Chengdu for a long time.

Shicheng News was completely revised again on September 1 2009, and achieved good social response. This revision is the deepening of version 1 in September 2008. After the revision in 2008, "Shicheng News" won the first prize in the program evaluation of Chengdu, Sichuan and national city TV stations respectively, and the annual ratings of the program ranked first among all programs in Chengdu (AC Nielsen), which can be said to have been affirmed by experts and recognized by the market. However, Shicheng News has been revised again after a year, which conforms to the new TV development trend in terms of content, packaging and program concept.

The party and government reports in Shicheng News are more vivid and deeper. Due to the introduction of current affairs commentators, the commentary and interpretation of major international and domestic news events have been strengthened. Therefore, it has more news value in the choice of subject matter, a broader vision and a greatly increased amount of effective information.

The late-night broadcast of Shicheng News further increased the interview and release of the latest news between 7 pm and 1 1. A brand-new 20-minute column "Broadcasting Chengdu" was launched, which paid full attention to the exploration and practice of various districts and counties in Chengdu, especially the second and third circle districts and counties in urban and rural planning, experimental area construction and overall construction of Chengdu. At the same time, we will expand our horizons to Ziyang, Meishan, Jianyang and Deyang around Chengdu, all of which belong to Chengdu economic circle.

Eight o'clock tonight

"Tonight at 8: 00" is broadcast on the news comprehensive channel of Chengdu TV Station every Monday to Friday at 20: 00, and each period is 25 minutes. Eight o'clock tonight is a column with public opinion supervision as the core, in-depth investigation as the means and TV commentary as the feature. The program deeply analyzes current events and comments on public topics. This column was founded on February 2nd of 1992 and 10, and it is broadcast on the news comprehensive channel of Chengdu TV station at 20: 00 every day. Each lesson lasts for 25 minutes.

The topic of this column is mainly composed of three parts: 1, which is a major theme with social responsibility and cultural accomplishment; 2. Work style, work efficiency and mass satisfaction of government functional departments, and regulatory themes such as industry fraud and shady, social integrity and social morality closely related to people's lives; 3, social hotspots, focus events, emotional stories, the fate of characters, legal themes. This column has been rated as a national excellent column for many times. Every year, the programs broadcast in this column will win dozens of national, provincial and municipal news awards. In Sichuan, it is one of the brand columns that are most concerned by the government, most welcomed by the people and most influential in the market.

It is the direction of this column's efforts to seek the morphological changes of focus columns, rebuild the process of comment programs, pursue valuable and responsible news, highlight the depth, sharpness and flexibility of news comments, complete the balance and win-win between social benefits and ratings, and inject brand value and vitality into columns in the new period.

This is Chengdu

First, the title of the column-"This is Chengdu" Second, the core value of the column: firmly grasp the mainstream people who have the right to speak in the social class, fill the gap in the field of in-depth economic coverage in Chengdu, Sichuan and even the whole country, and accumulate and integrate high-quality economic TV resources in Sichuan, especially Chengdu, through a brand-new TV platform to maximize the influence of the media.

Third, the first goal of the column-to create platform influence. Strive to create high-quality economic column platform value and brand, which is recognized by experts, scholars, officials, entrepreneurs and mainstream people above white-collar workers in cities, and actively combine with columns to form an attractive and valuable resource gathering platform.

Fourth, the slogan of the column: grow up with the city and breathe with the economy, "This is Chengdu"! Thoughts enhance value, pay attention to achievements and influence, "this is Chengdu"!

5. Orientation of column topics: based on Chengdu, based on the city station itself, rooted in Chengdu economic circle or Chengdu-Chongqing economic belt, adhered to localization and closeness, and explored and demonstrated Chengdu's uniqueness and leading role in economic development and economic life. Large-scale and systematic planning reports reflect the unique angle and depth of the column. The collision of various valuable ideas and viewpoints reflects the broad vision and sharpness of the column.

Sixth, the target audience of the column: government officials, entrepreneurs, elite white-collar workers and other upper-class people, who are the backbone of promoting social development and the mainstream people with the right to speak.

Seven. Column length and broadcast platform: according to the positioning of the column, combined with the target audience of the column and the previous ratings survey, starting from the influence of the column, the broadcast platform is the evening time of the news comprehensive channel, and the column length is 35 minutes.

News 18

News 18 o'clock is a social and people's livelihood news feast launched by Chengdu TV news comprehensive channel in early 2006 at prime time in the evening. Since it was launched for more than three years, it has laid a good audience base.

The program is broadcast from 6: 00 to 7: 00 every night from Monday to Friday, with a duration of 1 hour. The ratings are stable. At present, it is the largest social news column of Chengdu TV news comprehensive channel, and it is also the most promising and growing news program.

News 18: 00 takes the urban audience as the target group, tries hard to find the needs of the audience in this period, takes "people's affairs" as the purpose, is close to the life, practical difficulties and specific problems of the most ordinary people, and highlights the exclusive perspective and viewpoint.

News 18: 00 is broadcast live in the form, which not only has the latest developments with a strong sense of scene, but also has a special story with a certain depth. It is not only a channel to communicate and reflect social problems, but also a platform to solve problems for ordinary people.

In addition, this column can also be broadcast all day with the morning program "Daily Morning Post".

background for news stories

The program "News Background" is broadcast every Saturday and Sunday at 20: 00 on the news comprehensive channel of Chengdu TV Station and replayed at noon the next day. The news background is a "panoramic" TV news in-depth report program launched by Chengdu TV Station in April 1998. In the local TV stations in China, the news background is a rare national TV program. The news background is guided by the news concept of reconstructing the reports of major news events and news figures by means of TV expression. For a long time, the "news backstage" has been objective, three-dimensional and fast, and has been involved in all kinds of major news events and news figures with certain social significance all over the country in time. It has a wide selection of materials, a lively rhythm, strong stories, and a large amount of news information, reflecting the truth and vividness of news events and news figures. In 2004, News Background was rated as one of the top 100 columns in China. .

Daily morning post

The Daily Morning Post, which is broadcast from 7: 00 to 8: 30 every day, is a news breakfast with rich content, rich information, lively rhythm and appetizing, which is familiar to Chengdu citizens. It is also like the first breeze in the morning, bringing the first greeting to Chengdu citizens every morning.

Since the launch of 13, Daily Morning Post has been ranked first in Chengdu TV market in terms of ratings and market share.

Since its launch, Daily Morning Post has created countless firsts: the first morning TV program in western China was successfully launched for the first time; It is the first time to create a reporting mode in which journalists participate in news events and solve problems; The first successful live broadcast of large-scale outdoor news activities. . . . . . Every major event, the Daily Morning Post will respond at the first time, including major international and domestic news from day to night to early morning.

Broadcast Chengdu

Broadcast Chengdu is 20 minutes long and premieres every Monday to Saturday from 23: 40 to 24: 00 on the news comprehensive channel of Chengdu TV Station, Shicheng Late Night News. The next day 13: 00 on the news comprehensive channel; Urban Life Channel 08: 00; Broadcast on public channel 12: 40.

Broadcast Chengdu focuses on the new practices and experiences of various districts (cities) and counties in Chengdu in the process of "deepening urban-rural integration and building a modern garden city in the world"; Report the vivid changes of "Global Chengdu" more comprehensively and effectively; It is an authoritative and professional publicity platform for districts (cities), counties and other related industries to reflect the economic construction of "Chengdu in the whole region" more powerfully and scientifically.

Program segment settings:

"Network Headlines" pay attention to events and policies that are of great significance to the politics, economy and people's livelihood of districts, cities and counties, and make policy interpretation reports. At the same time, according to the latest central work requirements of districts (cities) and counties, a report plan is formulated and thematic planning reports are continuously launched.

"Kanwang" pays attention to the background of hot events and plans series reports and project-related reports; The duration is 4-5 minutes.

"Network Click" builds a Weibo or forum platform of "Network Chengdu", selects netizens' comments on the program content and brief descriptions of some local issues by district (city) and county audiences, and creates a platform for public opinion exchange and supervision by means of screen shots, pictures, recordings and videos.

15-20 districts (cities) and counties and the "7+ 1" economic circle in "network scanning", which consists of district, county and station transmission and network photo news.

Face-to-face live broadcast is aimed at the latest actions, hot events and focus topics of governments, industries and enterprises at all levels in districts (cities) and counties. Exterior reporters conduct experiential special reports, and interview the main leaders, experts and scholars of relevant departments, industries and enterprises in the districts (cities) and counties on the spot to discuss a theme in depth from all directions and create a pattern of ideological collision.

Kuaile Chengdu Kuaile Delivery

Happy Chengdu Happy Birth is a variety entertainment program with the participation of the whole people, which was launched by Chengdu TV News Comprehensive Channel on June 27th, 2007. It is also the only self-portrait entertainment program of Chengdu TV news comprehensive channel. June18: 00-June 19: 00 is broadcast on the news comprehensive channel of Chengdu TV every Saturday and Sunday. Since its launch, the ratings have been high.

At the beginning, this program was composed of four sections: brain for bonus, gossip, happy travel and happy Chengdu people. The purpose of the program is that as long as you participate, you will be happy, and as long as you participate, you will be lucky. This program is deeply loved by the audience.

Nowadays, Happy Chengdu Happy Transmission, which has been broadcast for more than two years, has been constantly adjusting its program form according to market demand, from the past block composition to a variety entertainment program hosted by a group host. On the basis of retaining the column of "brain hole for bonus", the program gives full play to the advantages of the host of the column group, and introduces some interesting attractions, interesting people and interesting things to the audience through the personal participation and experience of the host. The program integrates literature, art, entertainment, interviews, curiosity and stunts, and integrates knowledge and interest. After the program hosted by the group host was broadcast, the viewing effect and audience response were good.

The program "Happy Chengdu Happy Delivery" is based in Chengdu, and at the same time, it has gradually opened up the entertainment market, looking at the tourist cities outside Chengdu, and achieved good results in the exploration and cooperation of cities such as Hailuogou, Yunnan and Chongqing. I believe that more and more cities will pay more attention to Chengdu's consumption power and form an alliance with it.

Happy Chengdu has been spreading and advocating the concept of happy life to the audience with a fresh, youthful, happy and fashionable game style, leading the audience to a brand-new audio-visual space.

Since the news comprehensive channel of Chengdu TV Station was launched 20 years ago, more than 2,000 programs have won prizes in international, national, provincial and municipal competitions. China TV Award, China TV News Award, TV Literary Star Award, TV Drama Flying Award, Golden Eagle Award, National Overseas Program TV Award, National City TV Good News Award, TV Advertising Impression Award, Five One Project Award of Propaganda Department of CPC, Provincial Party Committee, Sichuan and Chengdu TV News Awards and Literature Awards are all on the list. Chengdu TV news comprehensive channel aims to set an example in the industry. "forge ahead, innovate constantly and strive for first-class" is its consistent pursuit; "Careful planning, careful organization and careful production" is its solid work style; "Close to life, close to reality, close to the masses and meet the spiritual and cultural needs of audiences at different levels" is its unremitting goal!