Ten classic management books

Tourism management, financial management, ... these are all majors in business schools. In fact, in addition to these two majors, other majors also offer management subjects. So what is "business" management? Here are some books about management.

Ten classic management books

marketing management

Authors: Philip kotler, etc.

China enterprises struggling in the vast sea of business have experienced brand wars, advertising wars, price wars and even war of words. How much marketing knowledge and experience do we need in the knowledge age?

The Bible in this marketing field, with its first and second editions, has been widely adopted by higher business schools all over the world, with numerous auras and reputations, but these are not enough to show its importance to China enterprises engaged in market economy and facing global competition challenges! Enterprises in China need to enhance their competitiveness through marketing, and managers in China need to enhance their competitiveness through this classic textbook from kotler, marketing guru. This book covers all the necessary knowledge of marketers and inspires business managers in any other field.

Fortunately, kotler promoted marketing to a science, and we can find a little spark in the business war without breaking our heads. This magic lamp can guide us to truly understand the value of marketing and even enterprises, rationally analyze market information, carefully subdivide the market, determine the target market and positioning, and form a far-sighted marketing strategy; And make a three-dimensional marketing decision, and achieve the great cause of "marketing creates value" by integrating all resources inside and outside the enterprise.

Facing the challenge of "customers will never be satisfied", China enterprises will stand up and dare to answer: "Marketing is to create customer satisfaction!"

competitive strategy

Author: Michael Potter

Michael Porter, a tenured professor at Harvard Business School, is recognized as the first authority in the field of competitive strategy and competitiveness in the world today, and is known as the "father of competitive strategy". He is also one of the greatest business thinkers today. In Accenture and Time magazine's ranking of the 50 most influential management masters in the world, Porter ranks first. This book is Michael Porter's classic work on management theory. In this book, Porter puts forward an industrial structure analysis model, that is, "five competitiveness models". He believes that these five kinds of competitiveness (the existing competitive situation of the industry; The bargaining power of suppliers; The ability of customers to bargain; The threat of substitute products or services; The threat of new entrants determines the profitability of enterprises. He also pointed out that the core of enterprise strategy must be to choose the right industry and the most attractive competitive position in the industry.

Michael Porter also put forward three basic competitive strategies corresponding to industrial structure: cost leadership, originality and goal agglomeration, and explained that it is often difficult for enterprises to pursue more than one strategic goal at the same time due to the limitation of enterprise resources. China entrepreneurs are very good at low-cost competition. China enterprises must have new ways of competition, such as product, technology or business model innovation, in order to improve their profitability and level. Porter provided a systematic idea for this strategy, and expounded on which points enterprises should establish competitiveness, which has a strong guiding role in enterprise practice.

For entrepreneurs in China, the significance of this book is to clarify the importance of corporate strategic thinking, and it is a must-read for entrepreneurs in China.

Article 5 discipline

Author: Peter Senge

Written by Peter Shengji, an outstanding contemporary master of new management, this book is known as the management bible of 2 1 century. It is one of the few management classics in the 20th century and one of the most influential management books in the world. It has been rated as the most influential management book in 75 years by Harvard Business Review! This book provides a new way of thinking, which can be called "systematic thinking" (that is, "the fifth discipline"), and brainwashes enterprise managers in China.

Creating a good learning environment and atmosphere is beneficial to enterprise organization. Its ideal state is that the organization has the concept and mechanism of lifelong learning, so that work, study and study can play a role. In the book, the author compares the individual IQ with the group IQ, finds the regular "group intelligence disorder", and emphasizes that the core of improving the group IQ is to enhance the learning ability of enterprises. The total resultant force is greater than the simple sum of the parts.

"In-depth interview" is another striking place in the book. If an organization can't see other people's views clearly, it will be mentally retarded and will inevitably make mistakes in decision-making. Therefore, only by seeing each other's thinking clearly and consciously eliminating habitual defense can we realize the potential group wisdom and organizational vision. Excellent groups are good at spreading conflicts and allowing full exchange of ideas. In an open state, deep understanding can be achieved.

Making good use of time is another highlight of this book. It puts forward four new ideas: money can become time; Improve processes rather than parts; Family and work are not trade-offs, but win-win relationships; And correct the wrong view of time and so on. To change the wrong time view that as long as activity is a good thing and continuous work is efficient, review how much time you spend thinking.

good to great

Author: Jim Collins

This book will not turn a mediocre company into an excellent company. However, it will make excellent companies become excellent companies.

China's economy is in a critical period of reform. There are many companies that are vigorous, but they are all short-lived in the end (there are too many companies like China in recent years), and there are also many companies that are changing and don't know where to go. From Excellence to Excellence, the book emphasizes doing simple things well ("Hedgehog Principle"). Even in the rapidly changing and complex times, "Climb first, then walk, then run" is still a successful and effective enterprise management method.

The transformation from excellent to excellent company is a cumulative process, a gradual process and a systematic project with various factors working together. The transition from Excellence to Excellence is definitely not overnight. A good company is not created by a decisive action, a great plan, a brilliant idea, good luck or an epiphany.

On the contrary, the process of transformation seems to endlessly push the huge wheel in one direction, and the wheel keeps turning, accumulating more and more kinetic energy, and finally making a breakthrough at the turning point and jumping over. China people are too smart and quick. They keep coming up with new tricks, but they may not work. Therefore, they emphasize the method of "first rigidity, then optimization, then solidification". Accumulate from bit by bit improvement, make seemingly simple things perfect with strict discipline, and finally make a big difference.

Seven habits of efficient people

Author: Peter Senge

Written by Peter Shengji, an outstanding contemporary master of new management, this book is known as the management bible of 2 1 century. It is one of the few management classics in the 20th century and one of the most influential management books in the world. It has been rated as the most influential management book in 75 years by Harvard Business Review! This book provides a new way of thinking, which can be called "systematic thinking" (that is, "the fifth discipline"), and brainwashes enterprise managers in China.

Creating a good learning environment and atmosphere is beneficial to enterprise organization. Its ideal state is that the organization has the concept and mechanism of lifelong learning, so that work, study and study can play a role. In the book, the author compares the individual IQ with the group IQ, finds the regular "group intelligence disorder", and emphasizes that the core of improving the group IQ is to enhance the learning ability of enterprises. The total resultant force is greater than the simple sum of the parts.

"In-depth interview" is another striking place in the book. If an organization can't see other people's views clearly, it will be mentally retarded and will inevitably make mistakes in decision-making. Therefore, only by seeing each other's thinking clearly and consciously eliminating habitual defense can we realize the potential group wisdom and organizational vision. Excellent groups are good at spreading conflicts and allowing full exchange of ideas. In an open state, deep understanding can be achieved.

Making good use of time is another highlight of this book. It puts forward four new ideas: money can become time; Improve processes rather than parts; Family and work are not trade-offs, but win-win relationships; And correct the wrong view of time and so on. To change the wrong time view that as long as activity is a good thing and continuous work is efficient, review how much time you spend thinking.

The power of change

Author: John Kurt

Managers often have two major responsibilities, leadership and management, which was brilliantly expounded for the first time in this book. John Kurt is the most outstanding authority in the field of "leadership and change". In his book The Power of Change: The Difference between Leadership and Management, he pointed out that the leader's job is to determine the development direction of the company, integrate stakeholders, motivate and inspire employees, and its purpose is to produce change; The job of managers is to plan and budget, organize and allocate personnel, control and solve problems, and its purpose is to establish order.

According to this standard, it can be said that in China, almost all enterprises owe a lesson on the relationship between leadership and management. The in-depth analysis of the differences between leadership and management in The Power of Change not only brings the latest international business philosophy to China, but also provides a systematic and operational basis for China enterprises from concept to implementation. For China enterprises entering the international competition stage, whoever can receive, understand and use this information earlier will be one step ahead in this "war" at home. Similarly, professional managers with the most open mind and the strongest learning ability will also become victorious generals.

It should be noted that after emphasizing the differences between leadership and management, enterprises and managers should not be separated and opposed. They have different functions, such as palm and back of hand, which complement each other. The more thoroughly we understand the differences between these two aspects, the more we can learn from them.

Evergreen foundation

Author: Jim Collins

Every CEO, manager and entrepreneur in the world should read this book. The management concept that influenced a generation of China entrepreneurs won the "National Excellent Best-seller" award highly recommended by Liu Chuanzhi.

How to build a great and lasting company? Thinking people have long been tired of fleeting management ideas such as "buzzwords of the year", and they are eager to get management ideas that can stand the test of time. This book breaks old myths, provides novel insights and provides practical guidance for entrepreneurs who are interested in building great companies that can stand the test of time.

In the six-year research project of Stanford University, Collins and Poles selected 18 excellent and enduring companies for in-depth research, including General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard and Disney, with an average history of nearly a hundred years. What are the differences between these companies and their competitors? What magic weapon do they have that other companies don't?

The author of this book transcends a long list of technical terms, refuses to follow the fashion, and discovers the eternal quality that makes excellent companies stand out. This book has hundreds of concrete examples and provides practical strategies that can be applied to managers and entrepreneurs at all levels. Evergreen Foundation provides a grand blueprint for establishing a long-term and prosperous organization in the 2 1 century.

Six-horse management law

Authors: Robert Newman, etc

This book is a classic book that comprehensively introduces the management of Six Sigma, and provides readers with basic non-technical system knowledge to understand and implement the management of Six Sigma. Since its publication, this book has been translated into more than 20 languages and sold more than 200,000 copies. It was rated as "one of the important business works in the past 20 years" by Forbes magazine.

Managers in China must read this book if they want to improve organizational performance and achieve established performance. Many China companies have great demand for improving organizational performance, such as improving quality, customer loyalty, increasing market share and reducing costs. This book provides a clear and simple roadmap for establishing a suitable Six Sigma project foundation and gaining the support of partners and business leaders.

More importantly, business leaders must realize that Six Sigma is not only a simple quality improvement project, but also needs to clarify the company's strategy, goals, cross-departmental cooperation and employee's ability development. Six Sigma also requires effective change management to ensure the successful implementation of the project. The concepts and tools introduced in the book provide very important practical guidance for the implementation of Six Sigma in China.

defeat utterly

Author: Wu Xiaobo

Fiasco is a hot book in your hand! Well-known domestic enterprises suddenly disappeared in the days of "in the mood for love" and suddenly fell silently! Like the impact of the sudden withering of fresh life. This book is the most comprehensive and profound observation on the rapid decline of once prosperous local enterprises. A number of enterprises have gone from "excellent to excellent", but there are also many examples of "from excellent to failure". In the past, so many once excellent enterprises suffered "great failures" one after another; In the future, it can be asserted that enterprises from "excellent to failure" will far exceed those from "excellent to excellent". Therefore, learning how not to fail or die is more practical than learning how to excel. As an entrepreneur in China said: Success is life.

This book claims to be "the only MBA-style teaching plan about enterprise failure in China". Because the author lacks in-depth management knowledge and necessary research and training, the evaluation of "MBA-style teaching plan" is not worthy of the name. Fortunately, however, the author's own voice did not cause too much interference in the book. His accurate observation and recording as a reporter provided readers with their own thinking space.

Effective manager

Author: peter drucker

This book discusses how a manager can achieve fruitful results and is one of Drucker's most famous management works. Can a group of ordinary people achieve an extraordinary career? This book tells us that this can be done completely. As long as everyone in our organization can achieve fruitful results.

Effectiveness is what managers must do. In all knowledge organizations, every knowledge worker is actually a manager, even if he has no so-called authority. As long as he can make outstanding contributions to the organization. The effectiveness of managers is often the most critical factor to determine the effectiveness of organizational work. All those who are responsible for actions and decisions and help improve the efficiency of the organization should work and think like managers.

How effective? Record and analyze the use of time, pay attention to contribution, give full play to people's strengths, give priority to important things and make effective decisions. An effective manager generally has the following six characteristics:

(1) Focus on goals and performance, and only do the right thing.

(2) Do only one thing at a time, only the most important thing.

As a knowledge worker, he knows what he can contribute.

(4) When selecting top managers, he pays attention to excellent performance and integrity.

(5) He knows the importance of improving communication; He collects the information he needs selectively.

(6) He only makes effective decisions.