Traditional Culture Encyclopedia - Tourist attractions - Urgent need for a master to translate English! ! !

Urgent need for a master to translate English! ! !

abstract:

Heilongjiang province has unique ice and snow tourism resources, and "ice" is precisely the brand that reflects the unique advantages of Heilongjiang province. But any brand will be aging, and any brand also needs constant management and innovation. By relying on their own tourism resources and giving full play to their comparative advantages, we can systematically design, implement and manage the "ice and snow" tourism brand, thus enhancing the competitiveness of the tourism market in Heilongjiang Province, building a more perfect strategic system for the development of ice and snow tourism in Heilongjiang Province, and making the brand become the popular aspiration of the long-term development of tourism in Heilongjiang Province.

Keywords: ice and snow culture, brand building, development strategy